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The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

Presents a translation of "Glossaire D'epidemiologie Animale", which is a dictionary of veterinary epidemiology, this title includes a terminology and is illustrated with figures and tables. It provides A-to-Z listing of terms used in references to veterinary epidemiology. Itis suitable for veterinary medicine students and practitioners.

Includes chapters arranged under seven sections, which include general topics in Food Science and Technology; Food Processing and Engineering; Antioxidants in Foods; Nutrition and Food Science; Food Safety; Sensory Science of Foods; and Food Biotechnology.

Provides examples of writing news about religion - a type of journalism rarely taught in classroom but frequently assigned on job. This book discusses trends in American newspaper ownership and American society that have affected coverage of religious news, evolution of substance and style, and the influence of religion on American culture.

Deals with political reporting arena. Useful for essential tool for journalists as well as for college-level public affairs reporting courses, this book explores the press-government relationship, and how the Internet and cable television have altered this relationship. It also contains interviews with dozens of practicing reporters and editors.

Presents a summary of what consumers are saying regarding their digital television experience and what this data suggests for the future development of digital television business models. This book provides media students, scholars, and professionals a perspective of the social and cultural presence of this emerging technological phenomenon.

Journalism and mass communications professionals entering the world of media technology face a wave of challenging and unanticipated ethical quandaries. This title establishes a framework for discussing, understanding, and making decisions on meeting these ethical challenges. It provides guidelines for making decisions from an ethical standpoint.