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The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

Presents a translation of "Glossaire D'epidemiologie Animale", which is a dictionary of veterinary epidemiology, this title includes a terminology and is illustrated with figures and tables. It provides A-to-Z listing of terms used in references to veterinary epidemiology. Itis suitable for veterinary medicine students and practitioners.

Presents various developments in dry-cured meat products, from raw materials and manufactures to the final products. This book includes scientific and technological information, especially on the safety, quality and nutritional properties of these foods. It serves as a text for advanced undergraduate and graduate students.

Open date gives consumers enough time to purchase a food product and store it at home for a period of time before the product reaches the end of shelf-life in terms of some degree of quality change that is acceptable. This book provides scientific and legal background to both evaluate and influence federally-regulated open-dating legislation.

Provides a review of the desirable attributes, which sodium nitrite confers to meat during processing, as well as drawbacks of nitrite usage - the presence of N-nitrosoamines. In addition, this book also provides solutions for the curing of meat without the use of nitrite.

One of the several developments in regard to food safety is the legal change that consumers have a right to be sold safe food, and that the primary producer is part of the process, which must guarantee the delivery of safe products.

Includes chapters arranged under seven sections, which include general topics in Food Science and Technology; Food Processing and Engineering; Antioxidants in Foods; Nutrition and Food Science; Food Safety; Sensory Science of Foods; and Food Biotechnology.

Phytochemicals are components acting as a component of whole food. The chapters in this book were organized to reveal knowledge of nutraceuticals found in garlic, soy, and licorice. Lead chapters discuss the epidemiological evidence, and following chapters discuss chemical or biochemical evidence at the cellular level.

Provides examples of writing news about religion - a type of journalism rarely taught in classroom but frequently assigned on job. This book discusses trends in American newspaper ownership and American society that have affected coverage of religious news, evolution of substance and style, and the influence of religion on American culture.

Deals with political reporting arena. Useful for essential tool for journalists as well as for college-level public affairs reporting courses, this book explores the press-government relationship, and how the Internet and cable television have altered this relationship. It also contains interviews with dozens of practicing reporters and editors.

Presents a summary of what consumers are saying regarding their digital television experience and what this data suggests for the future development of digital television business models. This book provides media students, scholars, and professionals a perspective of the social and cultural presence of this emerging technological phenomenon.

Journalism and mass communications professionals entering the world of media technology face a wave of challenging and unanticipated ethical quandaries. This title establishes a framework for discussing, understanding, and making decisions on meeting these ethical challenges. It provides guidelines for making decisions from an ethical standpoint.