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The quick–and–easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You′ll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You′ll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high–impact, cost–effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership development industry that is failing to deliver results, and explains the mindset, skills, ways of being and methods that will get results in the new context and evolving paradigm. The Leadership Results model is practical and predictive, providing a way forward for companies seeking to build sustainable leadership capacity, develop individual leaders, boost employee engagement and deliver breakthrough results through shared and collective leadership. Actionable steps guide you through the process of evolving leadership culture to see increased productivity, growth opportunities and ensured profitability borne on a culture of trust, collaboration, fairness and a commitment to innovation and real prosperity. Expert analysis debunks pervasive myths and assumptions surrounding leadership, employee engagement, and talent development, while demystifying the role technology plays in innovation and progress. Leaders, coaches, trainers, OD practitioners, change agents, and students will find insightful guidance, thoughtΓÇôprovoking discussion and illustrative case studies that will help them: Rethink leadership to make a stronger impact Take bold action to change the status quo Marry strategic and innovation leadership into a force for real change Stop making the same mistakes and start forging a new path forward From the heads of state on down, all levels of leadership are experiencing a rapid loss of trust and confidence ΓÇö and the glaring absence of results that follows. Unethical business practices are costing more than five per cent of the global GDP every year; citizens around the world have lost faith in the public and private sectors; only 13% of employees are engaged at work ΓÇö clearly, there is a severe lack of effective leadership. Leadership Results provides a practical way forward through this global quagmire, with a clear, actionable model for leadership that works.

Your journey to success starts here Why Winners Win identifies the crucial elements of business success and provides step–by–step guidance on getting there. Author Gary Pittard shows you why consistent results are the key contributing factor to lasting success, and helps you identify your personal barriers. Whether you lack the ability to set goals or a plan, motivation or focus, this book will show you how to adjust your course and direct you to the top. Based on the Success Journey model, the discussion focuses on attitude, knowledge, skill and competent action to give you a solid framework to boost your potential and achieve prosperity. You′ll learn the essential qualities of a winner, and how to demonstrate these qualities every day in every interaction. Case studies demonstrating success and failure provide you with clear examples of the framework in action and illustrate the cause–and–effect relationship behind everyday choices. Believe it or not, failing at something is a great way to become successful. Experience teaches a lesson no advice could impart, and not being at the top just means there′s more room to grow. This book equips you with a solid success plan, the skills you need to execute it and expert insight into your own unique path. Identify and overcome your personal barriers to achieve success Build and amplify winning qualities that that will keep you on course Learn a simple four–step model for achieving consistent results Discover the single most important difference between winners and losers The goal is prosperity – whatever that may mean to you – and attaining a level of freedom and security that allows you to give back and be generous with your money, time and knowledge. Success is a journey, but Why Winners Win provides the roadmap you need to start the journey today.

Stop chasing happiness and seek fulfillment insteadStrive shakes up everything you know about happiness, turns you around, and sets you on the track to true fulfillment. It's not what you think--happiness is not found in achievement and luxury and having all the free time in the world. Humans are most fulfilled and feel best about themselves when they are striving towards a difficult goal that involves struggle and discomfort.Dr. Adam Fraser is a peak performance researcher who helps people strive for 'better' in everything that they do; in this book, he shares his insights into the human condition and why happiness always feels just out of reach. Whether you're looking to boost workplace productivity, or just need the motivation to go about your daily life, this book will show you the little-known truths about happiness, purpose, and fulfillment.In working with groups from all around the world, Dr. Fraser has observed that the unhappiest and most unfulfilled people have low levels of struggle and challenge. Too much comfort robs them of a sense of purpose; they have nothing to strive for, because everything is fine the way it is. This book takes you inside the root of human motivation to show you how to live and work toward fulfillment.* Grow and evolve through embracing discomfort* Reframe struggle as an opportunity for development* Learn the three behaviours of striving effectively* Discover your motivation--and use it* Learn why you are most proud of overcoming the hard things in lifeWhen you're working toward a goal, you are engaged, motivated, and ready to take on the world. Once you achieve your goal, your happiness plummets--because nothing is left to strive for--unless you set your next goal right away. Strive provides the roadmap, and shows you how the joy is in the striving--not the destination.

Meet the twelve people that can accelerate your success – in business and in life It′s Who You Know is the long–awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it′s about knowing the right people, and nurturing those relationships. You only need 12 – or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two–way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go. The old adage "It′s not what you know; it′s who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It′s time to clear out the network clutter and identify those who actually add value to your professional and personal development. Master the art of real and influential strategic networking in a noisy and disconnected online world Learn who you need in your circle, and how to find them Nurture and maintain your professional relationships Leverage your power network to accelerate your career Today, jobs are filled before they′re advertised and previously unthought–of collaborations appear out of nowhere. Networking has become a critical factor for success. It′s Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you.

Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game–changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You′ll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In–depth case studies feature real–world people in real–world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you′re after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real–world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well–told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

Cut the organisational and operational dead weight to climb higher, faster The Light and Fast Organisation presents a blueprint for organisations looking to thrive in today's rapidly evolving business landscape.

Understand where you fit to understand where you′ll excel Fit: When Talent and Intelligence Just Won′t Cut It answers the fundamental performance questions that people have asked for generations. Why is that some individuals are consistently high performers, how do they keep performing in varying situations, organisations and contexts, why can some people just not seem to be able to crack that code, and why do some individuals perform exceptionally well in certain organisations but not in others? This fresh new book challenges current thinking about the war for talent and the role intelligence plays in high performance sport and business. Over 3,000 profiles of elite corporate managers and professional elites have been studied to find the answers as to why certain individuals consistently get exceptional results and why great talent doesn′t transfer across teams and businesses. Fit considers real live cases and well–known examples of spectacular successes and failures through the lens of the Hogan Personality Tools. This shows how elite performance is dependent on three things; understanding what role your behaviours are best suited to, what culture you perform your best in and how you′re likely to derail your career. Armed with this knowledge, this innovative text allows you to connect the dots on your past performances and prepares you to find roles, organisations and teams which best fit you – opening the door for elite performance. Instead of talent management and changing behaviour, look to Fit as a key to your performance improvement. You′ll find that performance does not have a one–size–fits–all formula – it is bespoke, personal and different for each individual. Understand how you can align your natural style with the right roles to achieve elite performance in your professional and personal lives Appreciate your unique behavioural patterns that impact personal and team success Discover that true success is not totally dependent on talent and intelligence, but on discovering what you′re good at and where you fit. Fit: When Talent and Intelligence Just Won′t Cut It unearths the hidden traits of elite performance and enables you to find your fit to further enhance your engagement and success.

Most traders on the ASX are familiar with line and bar charts, but there has never before been a book written in Australia on the ancient Japanese art of candlestick charting. Louise Bedford, author of the highly successful The Secret of Writing Options, writes in a clear, concise way and uses plenty of examples to help readers understand candlesticks and use them to profitably trade the markets.

Your Business Won't Change Until You Do Has your business stalled, got stuck or gone stale? Do you want more life and more profit? This book shows you that the best way to grow your business and reach the next level of performance is to first grow yourself. Breakpoints shines a light on the common mistakes made by business owners and offers simple, practical and manageable solutions to break free of your constraints, and achieve a game-changing leap to the next level in your life and your business. Through his proven insights, Dr Mike Ashby will help you achieve best-ever results in all aspects of your business. Packed with proven ideas, real-life examples and easy-to-use tools, this no-nonsense guide will reveal how to: recapture your energy and drive remove the clutter and reclaim the time to grow your business energise your business by defining your vision and purpose build a loyal team that wants to work with you, not for you. With no jargon, only two acronyms and plenty of humour, Breakpoints will give you the courage to play a bigger game.

Super-charge your brain to gain a huge competitive edge in business and in lifeFuture Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge -- in business and in life. Designed to be implemented at the individual, team, or organisational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan for building and maintaining brain fitness and healthy behaviours. Author Dr. Jenny Brockis will help you develop your thought processes and your regular routine to get more done with less effort and time. Based on the idea of neuroplasticity, these daily practices improve focus, creativity, and effectiveness to help you stay relevant, competitive, and way ahead of the pack.You already have a magnificent brain, but you probably take it for granted; we often develop "survival techniques" that force our brain to work with an incompatible "operating system" in an effort to keep up with the ever-increasing velocity of change and information overload. This book helps you beef up your brain awareness so you can take advantage of the built-in features and native capabilities that make the human brain a truly awesome machine.* Reduce stress and avoid stress-related illnesses* Foster healthy thinking habits to boost efficiency* Build your expertise with renewed focus and stamina* Drive innovation through productive collaborationA brain that can change, adapt, lead, and collaborate to operate with a high level of flexibility, agility, and creativity is a brain that will serve you well now and into the future. Future Brain turns neuroscience into actionable steps, helping you to train your brain to achieve high-performance in all areas of life.

Financial Accounting, 9th Edition continues the strong reputation established by this leading Australian text as the most comprehensive book for students studying introductory accounting in undergraduate or postgraduate programs.

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand′s profile and attract customers for life. The book shows how building a business with a higher–purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash–strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What′s wrong with marketing and why it doesn′t work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three–part guide to crafting an actionable plan, including where to find help. Marketing doesn′t have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what′s at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Live every day with greater clarity, confidence and courage. Brave is a handbook for being more courageous. Written for busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your ′courage muscles′ in your work, relationships and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire. Courage is a habit. Practicing it daily, even in quiet small ways, unlocks new possibilities, creates new opportunities, grows your influence and enables you to meet your challenges with more resilience and self–assurance. So whether you′re stuck in a rut, struggling in a relationship, overwhelmed by your daily juggling act or uninspired about your future, Brave will provide you with a regular dose of positive and practical inspiration to: Clarify what ′success′ truly means to you, and be more purposeful in your daily efforts to achieve it Speak up with greater confidence, and be more assertive in dealing with difficult people, getting what you want and changing what you don′t Define the person and leader you aspire to be, become more resilient under pressure, decisive in uncertainty and adaptable to change Scrap the excuses (your age, education, gender, busyness or children) that sabotage your future actions Dare more boldly, passionately pursuing the goals that inspire you most, no matter how daunting Courage begets courage. You build it every time you choose to leave the safety of your comfort zone for the sake of something more important. Day by day, brave action by brave action, you can Brave within you to create a life rich in all that you seek. If you want to live your life more powerfully and purposefully, this book will become your trusted companion.

Unlock progress through doubt and uncertainty The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults.We favour quick fixes, easy templates and familiar approaches, developing ΓÇÿrobust plansΓÇ▓ that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die. But no longer! Γêùcue trumpetsΓêù How to Lead a Quest is a book for pioneering leaders ΓÇô folks who know that enterprise strategy is far too important to condemn to ΓÇÿsmart goalsΓÇ▓, ΓÇ▓a clear vision for the futureΓÇ▓ and other such rubbish. Within this book, youΓÇ▓ll discover how to: liberate enterprise leadership and workplace cultures from the curse of efficiency, default thinking and the delusion of progress explore complex and uncertain futures to find profound insights that mitigate strategic risks and ensure your business model remains viable create new value and enduring relevance by pioneering into unchartered and unprecedented territory  embed new structures and rituals into your enterprise to build for the future, while still delivering operational excellence today. Not for the faint of heart or shortΓÇôofΓÇôwit, this uniquely refreshing book bravely tackles the paradox that is pioneering leadership. YouΓÇ▓ll discover how to lead meaningful progress ΓÇô even if you donΓÇ▓t know what the goal or destination looks like.

Forex Made Simple is the essential guide for anyone who wants to make money trading foreign exchange, without all the fuss. You don't need to be a financial wizard or spend all day glued to a computer screen to trade forex profitably. Including the information you need to know (and nothing more), this book provides straightforward strategies anyone can use -- no expensive broker required! Inside you'll find information on: currencies and economies types of forex markets retail forex dealers and market makers placing trades economic indicators and events that affect exchange rates money and risk management. If you're ready to take the plunge into the forex market and maximise your success without all the stress, this is the book for you.

Social media is no longer the domain of playful conversations about everyday life. It's where real business is accomplished daily. Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online. This book shows you how to: nurture the right relationships online formulate a strategy that will give you a constant global social media presence share ideas and information online with key colleagues and clients grow your online influence while maintaining a busy schedule use key social media platforms including LinkedIn, Twitter and Google+ increase your visibility, showcase your reputation, and find new business.

100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more. Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible Covers every step required for operating an eBay business Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.

Appealing to humans' basic instincts to increase influence, buy-in and resultsSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.* Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail* Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures* Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action* Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resistThis provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

Learn to: Master the project management basics Take charge and steer your projects to success Plan, execute and deliver your projects with confidence Manage projects efficiently with this concise guide Want to propel your project management skills to new heights? Tired of being bogged down with forehead-scratching jargon? Project Management Essentials For Dummies has the key insights you need to make sure you cover all objectives, plan and organise, deliver your projects on time, and much more! The life of a PM -- define the project, plan deliverables and achieve results You want this job done when? -- calculate the length of the project and collaborate with your network to meet deadlines Risky business -- master using risk techniques and modify plans as needed Gather support -- work effectively with suppliers and occasional staff Close it -- begin with the end in mind, record project information and close the project like a pro Open the book and find: Common project management pitfalls to avoid Advice on handling opposition Help with making the most of your resources How to identify your products Tips for utilising Activity Network and Work Flow Diagrams Ways to track progress and stay in control Questions to ask about your planning

Learn to: Master the art of communication Establish rapport with ease Negotiate with confidence Communicate effectively with modern technology Listen, connect and articulate your way to success Your ability to communicate with clarity, courage and commitment is the key to success at work and in your personal life. This friendly guide takes the intimidation out of communicating and shows you step-by-step how to choose -- and use -- your words and body language wisely when it matters most. More than words -- communicate with your whole self, consider your listeners' needs and handle awkward situations Adapt your style -- find out how to change your approach for different audiences Can't we all just get along? -- develop rapport-building skills and emphasise empathy for better relationships Lose the 'tude -- understand the effect of your attitude on listeners Techno-speak -- create a professional communication presence via email and social media Open the book and find: Information about active listening Help with deciphering different communication styles How to network for business success Advice on negotiating with finesse Ways to defuse conflict diplomatically Tips for speaking with clarity How to communicate across cultures

Learn to: Manage conflicts and restore peace in the workplace Create and maintain a positive working environment Maximise the potential of your team and improve productivity Address conflicts, resolve disputes and restore peace Working your way through conflict in the office can present unexpected challenges, but there's no reason to feel unprepared. With this helpful guide, explore different approaches to negotiating and mediating a successful resolution for you and your team. Understand conflict at work -- discover some contributors to conflict and tap into resolution expertise Find out what emotions bring to conflict -- grasp why people think the way they do and how to process difficult situations Practice self-awareness -- explore common managerial pitfalls and take a realistic view of your skills It's all about negotiation -- encourage communication, work through resistance and meet privately with individuals Open the book and find: When to address conflict Help with starting a mediation meeting Tips for creating a working agenda Ways to assess the intensity of a conflict Guidance on designing a conflict resolution plan How to work with Human Resources Pearls of wisdom from professional mediators

discover human-centred leadership and be the best leader you can be Humanise challenges you to grow your leadership potential and impact the world for good. Through Human-Centred Leadership you will learn which qualities and attributes you need to follow in the footsteps of Mandela and Gandhi and become an influential and empathetic leader. Author Anthony Howard has interviewed over 150 of the world's top shapers and influencers to develop the framework, philosophies and principles that will help guide you to: understand the moral and technological challenges facing today's leaders create a long-term outlook that underpins your organisation's sustainability discover your purpose and foster virtues that will help you achieve it influence others by building meaningful, person-to-person relationships become a Human-Centred Leader who makes a lasting impact on the world. Human-Centred Leaders such as Gandhi, King, Mother Teresa, and Mandela changed the 20th Century. Read Humanise and learn how you can be a Human-Centred Leader who changes the 21st Century.

LEARN TO LOVE YOUR MORTGAGE! Property and debt go together like fish and chips, but many Australians don't realise how important the right mortgage is to a property's financial success. When it's time to make a deal, the right debt structure is as critical as the quality of the real estate. Mortgages Made Easy shows you the 8 steps you need to effectively structure and use debt to purchase a home or investment property. In his trademark reader-friendly style, best-selling author Bruce Brammall tells you how to get the right mortgage and make it work for you. This is your must-read book on mortgages. Inside you'll learn: how to choose the best mortgage for your particular situation why the right debt can improve your property purchase how to start thinking like a property investor what you must know for the purchase process how to structure your loans to maximum financial advantage. Debt is simply a tool, and Mortgages Made Easy will help you wield it like an expert to make your dream of property ownership and wealth creation a reality...sooner.

Learn to: Set up and run your self-managed super fund Create and monitor your SMSF investment portfolio Generate and run a pension from your super fund Plan for a tax-free retirement Taking control of your super is easier than you think Everyone wants to create a comfortable retirement, but navigating the ever-changing superannuation rules is enough to make anyone's head spin. Luckily, DIY Super For Dummies, 3rd Australian Edition, is packed with everything you need to confidently set up and manage your own self-managed super fund. Get your super working for you with this essential guide. Sort out your super needs -- decide if DIY super is right for you, understand how super works, and figure out your retirement target and how to make it happen Your DIY super start-up kit -- navigate the steps to SMSF start-up, including becoming the boss of your super It's your super money -- create an investment strategy and portfolio for your SMSF that creates wealth for your retirement Be a retirement superstar -- enjoy tax-free super benefits and pay no tax on your investment earnings Make the right super decisions -- develop a hassle-free plan for your financial future by being well-informed about your SMSF Open the book and find: Tips to work out how much money you need for a comfortable retirement Where to get the right DIY super information How to set up and successfully run a SMSF Guidance on making super contributions Super's special investment rules you need to know Help with paying a tax-free pension from your super fund How your SMSF can help you look after your family