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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

A simple distillation of modern value investing principles. It is suitable for serious investors from the fourth grade on up.

Do you find yourself being asked to lead others but have no idea where to start? And what style of leadership should I be using? This title helps you to discover how to lead your friends whilst remaining their friend; how to lead change in a way that people accept and understand; when and where to draw the line; and, more.

Your ticket to excelling in mechanics of materials With roots in physics and mathematics, engineering mechanics is the basis of all the mechanical sciences: civil engineering, materials science and engineering, mechanical engineering, and aeronautical and aerospace engineering.

Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan just going with the flow, seeing what happens? It s time we gave our lives the same importance we give to our business exploits.

The maths, the formulas, and the problems associated with corporate finance can be daunting to the uninitiated, but help is at hand.

In The Little Book of Big Dividends, dividend stock expert Chuck Carlson presents an action plan for dividend-hungry investors. You'll learn about the pitfalls, how to find the opportunities, and will learn how to construct a portfolio that generates big, safe dividends easily through the BSD (Big, Safe Dividends) formula.

A solid introduction to the practices, plans, and skills required for developing a smart system architectureInformation architecture combines IT skills with business skills in order to align the IT structure of an organization with the mission, goals, and objectives of its business.

There are over 1 million people in the UK with Asperger's Syndrome - that's 1 in 100 Brits. It is often known as a hidden disability', with the symptoms revolving around communication difficulties which are often hard to spot.

Self-Hypnosis For Dummies is a hands-on guide to achieving your goals using hypnosis.

A noted therapist helps women overcome the pressure to please and begin living life on their own terms Engel's new book tackles the "nice girl syndrome" for women who have been raised to please those in their lives - at home and at the workplace.

An accessible guide to the essential issues of corporate finance While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out.

Practical, proven ways to get in shape for a grueling race that combines running, swimming, and biking Packed with insider tips, hands-on advice, and proven methods, Triathlon Training For Dummies is an essential guide for anyone who wants to participate and compete in a triathlon.

From the New York Times Best-Selling Author John Douglas Comes a Story of True Crime That Reads Like Fiction Inside the Mind of BTK tells the incredible true story of how FBI profiler John Douglas tracked and participated in the hunt for one of the most notorious serial killers in U.S. history.

Healing Your Emotional Self shows readers how to become reunited with their true self, quiet their inner critic, raise their self-esteem, and begin to love their body. It also teaches survivors how to separate emotionally from their parents and provide for themselves what they missed as a child.

Includes a directory of useful contacts, Web sites, and organisations to get you started Everything you need to know to build your ideal home Why compromise when you can get the home you've always dreamed of? Self-Build and Renovation For Dummies is the comprehensive guide that shows you how.

"Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr.

"Business Math" is a catch-all title for a collection of topics that are anything but calculus. Business Math For Dummies takes complex mathematical theories and formulas and applies them to practical business situations. It also includes practical practice problems to help readers hone their skills.

"Once I picked it up I did not put it down until I finished... What Schwed has done is capture fully-in deceptively clean language-the lunacy at the heart of the investment business.

Having a baby is an incredible experience, and the ultimate responsibility! Parenting is a job that you start with no training at all - and friends and family always seem to be the first to tell you how best to bring up your children. But there's no sure-fire formula for raising kids.

The Five Rules for Successful Stock Investing "By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless.

The Warren Buffett Way provided the first look into the strategies that the master uses to pick stocks. A New York Times bestseller, it is a valuable and practical primer on the principles behind the remarkable investment run of the famed oracle of Omaha.

Explains the essentials of architecture. This book covers highlights of architectural history, from Great Pyramids to Frank Gehry's Guggenheim museum in Bilbao.

In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.

Genius demystified, the Dummies way! In 1905, Albert Einstein revolutionized modern physics with his theory of relativity. He went on to become a twentieth--century icon--a man whose name and face are synonymous with "genius. " Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide.

The work of Abraham Maslow occupies a central position in popular psychology and is the foundation upon which humanistic management models were first developed. This third edition of the landmark book first published in 1962 describes Dr. Maslow's theories of self-actualization and the hierarchy of needs.