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Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it -- without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed "How-To" guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders involved in the sale of digital and software products, Digital Customer Success is also a can't-miss resource for Customer Success professionals, sales leaders, marketers, product development professionals, and anyone else with a stake in reducing customer churn and increasing revenues.

Unravel mysteries and tell stories with data The world of data analytics requires having a grasp of statistics, visualization tools, business intelligence, and coding. For aspiring data analysts, it's a lot to figure out on the fly. This book provides a trusty guide for getting a handle on the fundamentals of data. Discover how to dig data out of storage, how to extrapolate insight from it, and how to turn that insight into a story that inspires others. It's all in a day's work for a data analyst. 6 Mini-Books Inside... Learning Data Analytics & Visualization Foundations Using Power BI for Data Analytics & Visualization Using Tableau for Data Analytics & Visualization Extracting Information with SQL Performing Statistical Data Analysis & Visualization with R Programming Applying Python Programming to Data Science

Any Happy Returns is a sister book to The Long Good Buy, focused on longer term secular trends in economies and markets, the factors that drive them and their influence on prospective returns, for example de-globalisation, higher cost of capital, demographics, geo-politics, etc.

Discover key exam objectives and crucial cybersecurity concepts for the CompTIA Security+ SY0-701 exam, along with an online test bank with hundreds of practice questions and flashcards In the newly revised ninth edition of CompTIA Security+ Study Guide: Exam SY0-701, veteran cybersecurity professionals and educators Mike Chapple and David Seidl deliver easy-to-follow coverage of the security fundamentals tested by the challenging CompTIA SY0-701 exam. You'll explore general security concepts, threats, vulnerabilities, mitigations, security architecture and operations, as well as security program management and oversight. You'll get access to the information you need to start a new career--or advance an existing one--in cybersecurity, with efficient and accurate content. You'll also find: Practice exams that get you ready to succeed on your first try at the real thing and help you conquer test anxiety Hundreds of review questions that gauge your readiness for the certification exam and help you retain and remember key concepts Complimentary access to the online Sybex learning environment, complete with hundreds of additional practice questions and flashcards, and a glossary of key terms Perfect for everyone planning to take the CompTIA SY0-701 exam, as well as those aiming to secure a higher-level certification like the CASP+, CISSP, or CISA, this study guide will also earn a place on the bookshelves of anyone who's ever wondered if IT security is right for them. It's a must-read reference!

Complete guide to signal processing and modal analysis theory, with coverage of practical applications and a plethora of learning toolsFeatures numerous line diagrams and illustrations, the newly revised and updated Second Edition of Noise and Vibration Analysis is a comprehensive and practical guide that combines both signal processing and modal analysis theory with their practical application in noise and vibration analysis. This new edition has been updated with three new chapters covering experimental modal analysis, operational modal analysis, and practical vibration measurements.Taking a practical learning approach, the text includes exercises that allow the content to be developed in an academic course framework or as supplementary material for private and further study, including multiple choice questions at the end of each chapter. An accompanying website hosts a MATLAB(r) toolbox, additional problems and examples, and videos.Written by a highly qualified author with significant experience in the field, Noise and Vibration Analysis covers sample topics such as:* Dynamic signals and systems, covering periodic, random, and transient signals, RMS value and power, and the Continuous Fourier Transform* Time data analysis, covering the sampling theorem, analog, digital, smoothing, and acoustic octave filters, time data differentiation, and FFT-based processing* Statistics and random processes, covering expected value, errors in estimates, and probability distribution in random theory, and tests of normality and stationarity* Fundamental mechanics, covering Newton's laws, alternative quantities for describing motion, frequency response plot formats, and rotating massNoise and Vibration Analysis is an excellent resource for researchers and engineers from automotive, aerospace, mechanical, or electronics industries who work with experimental or analytical vibration analysis and/or acoustics. The text is also valuable for graduate students enrolled in vibration analysis, experimental structural dynamics, or applied signal analysis courses.

Evolve your knowledge of the fast-moving world of genetic research Genetics For Dummies shines a light on the fascinating field of genetics, helping you gain a greater understanding of how genetics factors into everyday life. Perfect as a supplement to a genetics course or as an intro for the curious, this book is packed with easy-to-understand explanations of the key concepts, including an overview of cell biology. You'll also find tons of coverage of recent discoveries in the field, plus info on how genetics can affect your health and wellbeing. Whole-genome sequencing, genetic disease treatments, exploring your ancestry, non-invasive prenatal testing--it's all here, in the friendly and relatable Dummies style you love. Grasp the basics of cell biology and get a primer on the field of genetic research Discover what you can learn about yourself, thanks to advances in genetic testing Learn how your genes influence your health and wellbeing, today and as you age Follow along with your college-level genetics course--or refresh your knowledge--with clear explanations of complex ideasGenetics For Dummies is great for students of the biological sciences, and for the genetically curious everywhere.

The philosophy that will help you become more resilient in the face of life's challenges Stoicism For Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living, and how you can adapt this philosophical outlook to your unique circumstances. Written in terms anyone can understand, this friendly Dummies guide helps you understand stoicism, and also apply it in your life. Understand the basics of stoic philosophy, including virtues and practices Learn how to keep calm and carry on when life throws you curveballs Apply stoic principles to improve your relationships and quality of life Discover the history of stoicism and how its principles can apply to today's world This book is great for anyone who wants to learn more about stoicism and its benefits.

How to build and maintain strong data organizations--the Dummies wayData Governance For Dummies offers an accessible first step for decision makers into understanding how data governance works and how to apply it to an organization in a way that improves results and doesn't disrupt. Prep your organization to handle the data explosion (if you know, you know) and learn how to manage this valuable asset. Take full control of your organization's data with all the info and how-tos you need. This book walks you through making accurate data readily available and maintaining it in a secure environment. It serves as your step-by-step guide to extracting every ounce of value from your data.* Identify the impact and value of data in your business* Design governance programs that fit your organization* Discover and adopt tools that measure performance and need* Address data needs and build a more data-centric business cultureThis is the perfect handbook for professionals in the world of data analysis and business intelligence, plus the people who interact with data on a daily basis. And, as always, Dummies explains things in terms anyone can understand, making it easy to learn everything you need to know.

Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Improve your project management skills and accomplish more in no time at allIn these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects!In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover:* What's new in project management tools and platforms so you can choose the best application for your team* How to perfect your project management business document with an emphasis on strategy and business knowledge* Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes* Examples of how to turn the strategies into smooth-flowing processes* Best practices and suggestions for dealing with difficult or unexpected situationsIf you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas!

Reveal the insights behind your company's data with Microsoft Power BIMicrosoft Power BI allows intuitive access to data that can power intelligent business decisions and insightful strategies. The question is, do you have the Power BI skills to make your organization's numbers spill their secrets?In Microsoft Power BI For Dummies, expert lecturer, consultant, and author Jack Hyman delivers a start-to-finish guide to applying the Power BI platform to your own firm's data. You'll discover how to start exploring your data sources, build data models, visualize your results, and create compelling reports that motivate decisive action.* Tackle the basics of Microsoft Power BI and, when you're done with that, move on to advanced functions like accessing data with DAX and app integrations* Guide your organization's direction and decisions with rock-solid conclusions based on real-world data* Impress your bosses and confidently lead your direct reports with exciting insights drawn from Power BI's useful visualization toolsIt's one thing for your company to have data at its disposal. It's another thing entirely to know what to do with it. Microsoft Power BI For Dummies is the straightforward blueprint you need to apply one of the most powerful business intelligence tools on the market to your firm's existing data.

Packed with charts and real-world trading examples Translate candlestick patterns and use them to predict market behavior Want to gain a trading edge with candlestick charts, but find them confusing? No worries -- this friendly, practical guide explains candlestick charting and technical analysis in plain English.

Discover how to decipher financial reports Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going.

Excel-erate your productivity with the only guide you'll need to the latest versions of Microsoft ExcelMicrosoft Excel offers unsurpassed functionality and accessibility for data exploration and analysis to millions of users around the world. And learning to unlock its full potential is easier than you can imagine with help from Excel All-in-One For Dummies.Follow along with Excel expert and veteran author Paul McFedries as he walks you through every feature and technique you need to know to get the most out of this powerful software. You'll learn how to design worksheets, use formulas and functions, collaborate with colleagues and review their work, create charts and graphics, manage and analyze data, and create macros. Plus, you'll discover all the capabilities Microsoft has included in the newest versions of Excel, including dark mode and accessibility features.This indispensable reference allows you to:* Get a firm grasp of Excel basics with the book's step-by-step guides before moving on to more advanced topics, like data analysis* Access up-to-date information on all the new versions of Excel, including the ones bundled with Microsoft 365, Office 2021, and the LTSC/Enterprise Edition* Enjoy the convenience of a single, comprehensive resource detailing everything you need to know about ExcelPerfect for people coming to Excel for the very first time, Excel All-in-One For Dummies, Office 2021 Edition is also a must-read resource for anyone looking for a refresher on foundational or advanced Excel techniques.

A comprehensive discussion of haematological morphologyIn the newly revised Sixth Edition of Blood Cells: A Practical Guide, expert haematologist Barbara J. Bain delivers a robust guide for use in the diagnostic hematology laboratory, covering methods of collection of blood specimens, blood film preparation and staining, the principles of manual and automated blood counts, and the assessment of the morphological features of blood cells.The book functions well as both a straightforward and practical bench manual and as a reference source for practicing hematologists. It has been completely updated to incorporate newly published information and 400 high-quality photographs to aid in blood cell identification. The text is comprehensive and fully supported by references.A companion website contains multiple-choice questions to aid the reader in retaining the information contained within. While the book provides additional guidance on further tests that should be performed for specific provisional diagnoses, the main focus of the text remains on microscopy and the automated full blood count. It also contains:* A thorough introduction to blood sampling and blood film preparation and examination, as well as performance of blood counts* Comprehensive exploration of the morphology of blood cells, detecting erroneous blood counts, and normal ranges* Practical discussions of quantitative changes in blood cells and important supplementary tests* In-depth examinations of disorders of red blood cells, white blood cells and platelets* Review of the morphological features of blood parasitesPerfect for practicing haematologists and haematology trainees, Blood Cells: A Practical Guide will also earn a place in the libraries of biomedical scientists working in laboratory settings. Many laboratories worldwide regard it as an essential bench book.

Wall Street Journal, USA Today, and Publishers Weekly BestsellerApply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate resultsIn Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers' communication ability, critical thinking, cultural awareness, and leadership skills.Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.Amplify Your Influence shows leaders how to:* Leverage various human motivators for positive outcomes and results* Frame and communicate their ideas in a way that encourages engagement and gets an active response* Intentionally choose a communication style based on their influence objectivePerfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they're in the office, the boardroom, the classroom, or at home.

Discover an up-to-date and authoritative exploration of Python cybersecurity strategiesPython For Cybersecurity: Using Python for Cyber Offense and Defense delivers an intuitive and hands-on explanation of using Python for cybersecurity. It relies on the MITRE ATT&CK framework to structure its exploration of cyberattack techniques, attack defenses, and the key cybersecurity challenges facing network administrators and other stakeholders today.Offering downloadable sample code, the book is written to help you discover how to use Python in a wide variety of cybersecurity situations, including:* Reconnaissance, resource development, initial access, and execution* Persistence, privilege escalation, defense evasion, and credential access* Discovery, lateral movement, collection, and command and control* Exfiltration and impactEach chapter includes discussions of several techniques and sub-techniques that could be used to achieve an attacker's objectives in any of these use cases. The ideal resource for anyone with a professional or personal interest in cybersecurity, Python For Cybersecurity offers in-depth information about a wide variety of attacks and effective, Python-based defenses against them.

Irwin's Basic Engineering Circuit Analysis has built a solid reputation for its highly accessible presentation, clear explanations, and extensive array of helpful learning aids. Now in a new Eighth Edition, this highly-accessible book has been fine-tuned and revised, making it more effective and even easier to use.

A smarter, faster review for the CompTIA Network+ exam N10-007 Expertly authored questions provide comprehensive, concise review of 100% of all CompTIA Network+ exam objectives. This certification validates skills equivalent to nine months of practical networking experience; those earning the Network+ certificate will have the skills needed to install, configure, and troubleshoot today's basic networking hardware peripherals and protocols. CompTIA Network+ Practice Tests (Exam N10-007) offers 1200 practice questions with answers and explanations, organized into 5 full-length chapter tests, PLUS 2 practice exams, and a year of FREE access to the online test bank. Coverage includes: Network Architecture; Network Operations; Network Security; Troubleshooting; and Industry Standards, Practices, and Network Theory. It s the ideal companion to the CompTIA Network+ Study Guide, CompTIA Network+ Review Guide, and CompTIA Network+ Deluxe Study Guide for Exam N10-007! Covers advances in networking technology Reflects changes in associated job tasks Places emphasis on network implementation and support Includes coverage of cloud and wireless networking topics This book helps you gain the confidence you need for taking the new CompTIA Network+ Exam N10-007. The practice test questions prepare you for test success.

A practical approach to planning residential spaces Residential Interior Design: A Guide To Planning Spaces is the industry-standard reference for all aspects of residential space planning, with a practical focus on accessible design, ergonomics, and how building systems affect each space.

Corporate Explorers Transform Disruption Into Opportunity With This Proven FrameworkInnovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations.Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and--critically--the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups.This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to:* Learn how to apply innovation practices with greater discipline* Turn great ideas into a full-time job as an innovation leader* Experiment with and scale original business models* Transform innovation programs into a thriving source of new business* Attract, retain, and motivate entrepreneurial talent* Energize employees by creating a realistic way to innovateThese lessons come from the trailblazers of corporate innovation--Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)--who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers.Entrepreneurs take notice--it's time for Corporate Explorers to set the pace and chart the course for disruption.

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains.

Make your guitar sing with insight on music theory brings your instrument to lifeThere's a universe of incredible music living in your guitar. You just need to discover how to let it out. In Guitar Theory For Dummies, expert guitarist and instructor Desi Serna walks you through the music theory concepts you need to understand to expand your musical horizons. From deciphering the mysteries of the fretboard to adapting chord progressions to a song's key, you'll master techniques that will help you move past simple, three-chord songs to more complex and creative pieces.Build on your existing knowledge of open and barre chords and simple progressions with practical instruction that demystifies scales and chord voicings and shows you how to bring them together to create impressive music. You can also jump over to dummies.com to hear audio samples of the examples featured in the book.You'll also learn:* How chords, keys, and scales are built and how they interact with one another* Powerful concepts, like intervals, chord extensions, modes and modal scales, that grant access to a world of musical possibilities* How popular songs apply elements of guitar theory and how you can apply the same techniquesFree yourself from the confines of tab sheets and simple chords and start enjoying all the musical potential of your guitar. Guitar Theory For Dummies is for anyone who wants to unlock the next stage of their musical journey.

Take to the (virtual) skies with help from Microsoft Flight SimulatorMicrosoft Flight Simulator has offered a great way to fly aircraft of all sizes without ever leaving the ground for nearly 40 years. With help from Microsoft Flight Simulator For Dummies, you'll take to the skies in everything from tiny two-seaters to huge commercial airliners. Plot your course and deal with realistic wind and weather as you fly pond hoppers, 747s, and everything in between all around the world.In this book, you'll learn how to:* Start with getting a feel for the controls of a small plane before moving on to larger airliners* Get familiar with the instrument panels of all sorts of planes* Deal with virtual emergencies, dynamic weather, Maydays, and more!Great for anyone just getting started with Microsoft Flight Simulator, Microsoft Flight Simulator For Dummies is also the perfect book for existing players looking to get the most out of their time with this awesome game.