Bøker utgitt av John Wiley & Sons Inc

More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company.

A beginner‿s guide to skating for fun, fitness, and self-expression Skateboarding For Dummies teaches you the basics of the fun and popular sport of skateboarding, so you can start shredding. Author Daewon Song has been a pro skateboarder for 30 years and is considered to be the most technically gifted skateboarder of all time. He is passionate about the sport and shares his enthusiasm and experience in this easy-to-read guide. Skateboarding is a fun, challenging, and inclusive sport that can also be a powerful outlet for self-expression. With this book, you‿ll learn cool tricks, safe skating, and skatepark etiquette. Plus, you‿ll discover how skateboarding can bring positivity to your life, building your confidence and self-esteem. Shop for your first skateboard and essential accessoriesLearn the basics of riding a skateboard at a skateparkGet step-by-step instructions for performing classic tricksDiscover the history of skateboardingSkateboarding is for everyone, regardless of age or background, and Skateboarding For Dummies is for anyone who wants to give this sport a try.

An update to the bestselling book from Franciscan Father Richard Rohr In the revised and updated edition of Falling Upward, Richard Rohr seeks to help readers come to terms with the two halves of life. In this book, Rohr teaches us that we can't understand the meaning of "up" until we have fallen "down." More importantly, Rohr describes what "up" can look like in the second half of life. Most of us tend to think of the second half of life inchronological terms, but this book proposes a different paradigm. Spiritual maturity is found "when we begin to pay attention and seek integrity" through a shift from our "outer task" to the "inner task." What looks like falling down can be experienced as falling upward--and is not necessarily connected with aging. This new edition focuses on practical guidance that you can use to live a life of love and meaning in a world of suffering and challenge. Falling Upward is an invitation to living the gospel and a call to ongoing transformation. Gain a spiritual perspective on the "the common sequencing, staging, anddirection of life's arc" and learn how to bring forth your gifts in the second half of life Grapple with difficult feelings, fears, and emotions associated with "great love and great suffering" Learn how we "grow spiritually much more by doing it wrong than by doing it right" Understand why so many of us resist falling into the second half of life Readers of Rohr's previous works and those new to the remarkable teachings of this Franciscan priest will find comfort and inspiration in this guide to lifelong spiritual growth.

Wall Street Journal BestsellerThe One Truth is the One Thing that Explains EverythingThe One Truth, by 14x best-selling author and thought leader Jon Gordon, guides you on a path to discover revolutionary insights, ancient truths and practical strategies to elevate your mind, unlock your power and live life to the fullest.The One Truth is that our state of mind, the thoughts we think, the words we say, the life we live, the power we have and everything we experience is ultimately influenced by oneness and separateness.As you learn about the unseen forces that lower your state of mind, separate and weaken you and the hidden power that elevates your mind, unites and strengthens you, you'll see life through a new lens, think with more clarity, confidence and act at higher level.Once you know the One Truth, you'll see how it impacts leadership, teamwork, mindset, performance, relationships, addictions, social media, anxiety, mental health, healing and ultimately determines what you create and experience.For example, a team that is divided is disconnected and powerless. A team that is united is connected and powerful. The same applies to you. When you feel a sense of oneness, connection, and unity you feel strong. When you feel separate, you feel disconnected and weak.The truth is, we are not meant to go through life feeling anxious, disconnected, insecure, cluttered, chronically stressed, worried and sad most of the time. We are meant to heal the hole in our soul and become whole. We are meant to live with hope, clarity, power, purpose, and confidence.The One Truth will show you how!

Transform your images from ordinary to extraordinary in Photoshop ElementsGreat for non-professional photographers and designers, Adobe's Photoshop Elements is packed with all the photo editing tools you need to turn your images into showstoppers. And with the help of Photoshop Elements 2023 For Dummies, you'll discover the ins and outs of this affordable, beginner-friendly photo editing software. Learn all the tricks for simple, one-click fixes, before leaping into more advanced editing features. Work with layers, brighten colors, add filters, and make your images pop!* Learn the basics of Photoshop Elements and quickly improve your photos* Enhance color, boost contrast, and sharpen your images* Get to know more advanced Photoshop tools like layers* Create eye-catching images and improve your designsThis book is for you whether you're new to Photoshop Elements or an experienced user needing a refresh on the latest features. You're in good hands with Dummies.

This one-stop source for Logic Pro insight helps you spend more time creating musicEvery minute you spend trying to figure out how to set up a new track or build a drum loop is a minute you don't spend creating and recording your music. This guide to the recording software favored by Mac users helps you bypass the time needed to search for tech answers and spend more time capturing sounds. Discover the full recording power of Logic Pro, starting with launching a project and recording your audio. Explore the built-in digital instruments and beat makers, augment your recording power with plug-ins, and finalize your song by editing, adding effects, mixing, mastering, and sharing. The final step is music stardom!* Learn your way around the Logic Pro interface and understand the workflow* Set up your project and add tracks and regions* Record acoustic audio or conduct your orchestra of MIDI instruments* Edit, mix, automate, export, and feel proud of your audio filesFor beginning music creators and producers, this Dummies guide makes it simple to get started with Logic Pro.

PRAISE FOR FUTURE READY "Collaboration is key to the global transformation we need to address the climate crisis. Business and infrastructure leaders must be at the center of this cause, working together across sectors. Future Ready provides powerful tools and real-world examples for companies as they work to achieve environmental, social, and governance goals and make a lasting impact in their networks." -Seth Schultz, CEO, Resilience Rising Let's commit to making real changes and shifting the needle toward sustainability Why has it taken people so long to begin addressing climate change? How can we, as business leaders, avoid false steps, counterproductive incentives, and ineffective projects? Future Ready answers all these questions and many more. Whether you're just starting out on the sustainability journey, looking to build institutional support, or working to accelerate climate action, Future Ready will serve as an essential guide to setting strategy, driving implementation, engaging stakeholders, measuring impact, and communicating the results. Contributors Foreword by Professor Spiro N. Pollalis, Harvard Design School and Anthony Kane, Institute for Sustainable Infrastructure Epilogue by Stacy Swann, CEO and Founding Partner of Climate Finance Advisors, a Member of WSP

A concise introduction to database design concepts, methods, and techniques in and out of the cloudIn the newly revised second edition of Beginning Database Design Solutions: Understanding and Implementing Database Design Concepts for the Cloud and Beyond, Second Edition, award-winning programming instructor and mathematician Rod Stephens delivers an easy-to-understand guide to designing and implementing databases both in and out of the cloud. Without assuming any prior database design knowledge, the author walks you through the steps you'll need to take to understand, analyze, design, and build databases.In the book, you'll find clear coverage of foundational database concepts along with hands-on examples that help you practice important techniques so you can apply them to your own database designs, as well as:* Downloadable source code that illustrates the concepts discussed in the book* Best practices for reliable, platform-agnostic database design* Strategies for digital transformation driven by universally accessible database designAn essential resource for database administrators, data management specialists, and database developers seeking expertise in relational, NoSQL, and hybrid database design both in and out of the cloud, Beginning Database Design Solutions is a hands-on guide ideal for students and practicing professionals alike.

Turn to the most-trusted guide to get started on your Airbnb adventureAirbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don't have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle--you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb's policies. Learn to attract adventurers from far and wide, with help from For Dummies experts.* Decide whether becoming an Airbnb host is right for you* Create an appealing listing on the Airbnb site and attract guests* Host experiences and ensure the health and safety of guests* Get positive reviews and improve your property's visibilityThis book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.

Let there be light -- illuminating info about today's Catholic churchCatholicism All-in-One For Dummies, 2nd Edition offers a path toward understanding the beliefs of the Catholic church and how the church operates. Fully updated with information on newly canonized saints, updated teachings from Pope Francis, and how Catholic beliefs intersect with the modern world, this edition gets you up to date with the last 2,000-or-so years of Catholic history.With five minibooks in one, this friendly Dummies guide will answer your pressing questions, such as: What do Catholics believe? What happens in Mass? Who are the saints? What is the role of the Pope? -- and other cool stuff you've been wanting to know about this Christian denomination with over 1 billion members worldwide.With Catholicism All-in-One For Dummies, 2nd Edition, you will:* Discover the core tenets of the Catholic religion* Learn all about the papacy and get to know Pope Francis* Get a primer on the Catholic saints, including those newly canonized* Walk through the traditions of Mass and the seven sacramentsThis is an excellent resource for anyone who needs a clear guide to the practices and rules of the Catholic faith and wants a fascinating look into a prominent world religion.

Learn the ins and outs of macOS VenturamacOS Ventura For Dummies is packed with all the information you need on this latest version of macOS. With expert tips, tricks, and troubleshooting ideas, it's the trusted guide for those new to Mac computers and those upgrading their systems. Learn how to organize your files, ensure that your data is secure, work more efficiently, and take advantage of the newest features. Dummies helps you navigate the interface, use helpful shortcuts, and beyond--the easy way.* Explore the features of macOS Ventura and get things done with ease* Find out how to locate files, open and close programs, and customize the OS* Troubleshoot common problems and keep your system running smoothly* Make sure your data is secure and your computer is hacker-proofThis is the perfect Dummies guide for first-time macOS users, as well as people who are upgrading their systems and need a reference.

The easy (okay, easier) way to master advanced calculus topics and theoriesCalculus II For Dummies will help you get through your (notoriously difficult) calc class--or pass a standardized test like the MCAT with flying colors. Calculus is required for many majors, but not everyone's a natural at it. This friendly book breaks down tricky concepts in plain English, in a way that you can understand. Practical examples and detailed walkthroughs help you manage differentiation, integration, and everything in between. You'll refresh your knowledge of algebra, pre-calc and Calculus I topics, then move on to the more advanced stuff, with plenty of problem-solving tips along the way.* Review Algebra, Pre-Calculus, and Calculus I concepts* Make sense of complicated processes and equations* Get clear explanations of how to use trigonometry functions* Walk through practice examples to master Calc IIUse this essential resource as a supplement to your textbook or as refresher before taking a test--it's packed with all the helpful knowledge you need to succeed in Calculus II.

With Dummies at your side, you can conquer O-chemOrganic chemistry is, well, tough. With Organic Chemistry II For Dummies, you can (and will!) succeed at one of the most difficult college courses you'll encounter. We make the subject less daunting in the second semester, with a helpful review of what you learned in Organic Chemistry I, clear descriptions of organic reactions, hints for working with synthesis and roadmaps, and beyond. You'll love the straightforward, effective way we explain advanced O-chem material. This updated edition is packed with new practice problems, fresh examples, and updated exercises to help you learn quickly. Observe from a macroscopic and microscopic view, understand the properties of organic compounds, get an overview of carbonyl group basics, and everything else you'll need to pass the class. Organic Chemistry II For Dummies is packed with tips to help you boost your exam scores, stay on track with assignments, and navigate advanced topics with confidence.* Brush up on concepts from Organic Chemistry I* Understand the properties of organic compounds* Access exercises and practice questions to hone your knowledge* Improve your grade in the second semester of Organic ChemistryOrganic Chemistry II For Dummies is for students who want a reference that explains concepts and terms more simply. It's also a perfect refresher O-chem veterans preparing for the MCAT.

Create, manage, and measure innovationIn Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.The author explains how to:* Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results* Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance* Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiencesPart of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.