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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

As students of mathematics or its applications progress, courses focus increasingly on mathematical theories and applications themselves, and less on how to study these complex ideas. This text aims to bridge this gap by focusing on the essential skills needed to study these complex ideas.

This text examines the development and implications of nurse prescribing in relation to patients and clients, to nurses themselves, and to the nursing profession in general. New chapters consider ethical and legal issues, and provide case studies of nurse prescribing situations.

Literary Terms and Criticism has long been established as the best-selling guide to the study of English literature. It offers a comprehensive introduction to English poetry, drama and the novel, complete with practical advice and tips on how to analyse texts and how to make sense of the critical terms we employ in discussing literature.

As the greatest imperial power before 1939 Britain played a leading role in the great post-war shift in the relationship between the West and the Third World which we call 'decolonisation'. Was nationalism in colonial societies or indifference in Britain the key factor in the dissolution of the British Empire?

Rejecting fashionable subjectivist and cultural relativist approaches, this important book argues that human beings have universal and objective needs for health and autonomy and a right to their optimal satisfaction.

This introductory text encourages the application of sociological insights in health care. Health processes and outcomes are analysed in terms of social difference, inequality, opportunities and life chances.

This work is intended to examine the main trends in Wales during the century following the Tudor settlement of Wales. The work makes ample use of contemporary sources to examine each aspect of the political, governmental and religious life of Wales.

However much students enjoy their reading of a Jane Austen novel, many find it difficult to know how to organise their critical responses.

A description of the nature and scope of operational research, this book is suitable for students studying for professional stage accountancy examinations and Degree and Diploma courses in the business area. It contains a range of worked examples and additional exercises with solutions.

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Ursula Hackett's tried-and-tested approach for essay success helps students to create brilliant, original, high-scoring essays that are enjoyable to write - and read.

Critical and accessible, the new edition of this bestselling textbook offers valuable insight into contemporary management practices and encourages readers to reflect on the realities of the workplace.

Explorative, responsive and research-led, this ground-breaking textbook offers students invaluable insights into the passage of human development from birth to adulthood.

Well-selected and authoritative, Macmillan Core Statutes provide the key materials needed by students in a format that is clear, compact and very easy to use. They are ideal for use in examinations.

Well-selected and authoritative, Macmillan Core Statutes provide the key materials needed by students in a format that is clear, compact and very easy to use. They are ideal for use in exams.

This textbook explores the changing children, young people and families (CYPF) landscape and the varied roles within that landscape.

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture.

The terms 'critical reflection' and 'reflective practice' are at the heart of modern healthcare. Building on its ground-breaking predecessor, entitled Critical Reflection for Nursing and the Helping Professions, this heavily revised second edition analyses and explores reflection.

Ever Closer Union clearly and engagingly introduces the complexities of European integration. The 4th edition is fully revised and updated to take account of major changes in the EU, including full coverage of the impact of the Lisbon Treaty.

This comprehensive textbook discusses how trainees and busy practitioners can best respond therapeutically to clients' mental health problems. Grounded in the latest research, it is rich with case material and analytical commentary and highlights key decisions regarding assessment and referral.

This book provides a non-technical introduction to the study of language by focusing on questions such as: Where does language come from? Why don't we all talk the same? Who needs grammar? Suitable for students with no experience of linguistics, this lively introduction to language approaches will encourage students to think.

An international selection of 15 short stories by distinguished modern writers including Peter Carey, Zadie Smith and Bernard Malamud. Featuring the theme of 'difference', each story has something to say about cultural encounters, often arising from experiences of migration or uprooting. With biographic and photographic portraits.

From terrorist attacks to political uprisings, the social problems that have shaped the beginning of the new millenium can be explained using the theories and application of social psychology. Social Psychology of Social Problems does just that, with top international experts examining real-life issues.

The new edition of this successful textbook provides a comprehensive introduction to simulation, foregrounding the topic as an applied problem-solving tool. Guiding readers through the key stages in a simulation project in terms of both the technical requirements and the project management issues surrounding it, the book will enable students to develop appropriate valid conceptual models, perform simulation experiments, analyse the results and draw insightful conclusions. The author's engaging style and authoritative knowledge of the subject make the book as accessible as it is essential, drawing on case studies and complementary online content to encourage a critical engagement with the topic.This is an ideal textbook for those studying on upper level undergraduate and postgraduate degree courses in Business and Management and MBA programmes, and is a core text for those specialising in operations management. In addition, it is an important text for students taking Simulation modules on Engineering, Computer Science or Mathematics degree programmes.

Religion and belief influence many areas of our lives. This book gives a thoroughly up-to-date overview of religion in contemporary society alongside insight into classic theory. Packed with helpful features to encourage students' learning and engagement with the subject, this is a key text for students of the sociology of religion.

Politics are increasingly important to today's sociologists. This text introduces key theory alongside helpful examples and activities that stimulate students' critical thinking. Covering issues from power and the state to voting patterns and direct action, it is an ideal starting-point for any student wishing to understand political sociology.