Bøker utgitt av Marshall Cavendish

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise - but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you'll find that you're never just an employee of a company anymore - you're a brand in your own right.

A fascinating history of one of the most successful military leaders of all time.

Imagine a giraffe that can sail from Alexandria, Egypt, to Marseille, France, in a boat with a special hole for her neck. Imagine a giraffe that can walk from Marseille to Paris in forty-one days, wearing stylish boots and a cape. Imagine a giraffe that captures the attention of a hundred thousand spectators in Paris as she parades through the city, inspiring paintings, poetry, porcelain designs, and even an exotic hairstyle. Imagine Belle, a gift from the pasha of Egypt to the king of France in 1827, a giraffe who made history. This book presents Belle's true story, told in the imagined words of her devoted Sudanese caretaker, Atir, who accompanied her on her journey to Paris and stayed with her till her death eighteen years later. Illustrated with artifacts and paintings from the nineteenth century and with Jon Cannell's jaunty artwork, Belle's remarkable story both captivates and informs. An author's note and pronunciation guide are included.

Total Business is a three-level business English course for pre-work students and business people wishing to improve their English and their employment prospects. It is also suitable for in-company training. The 12 Modules are divided into Business Topics, Business Skills, and Learning Strategies. This comprehensive Teacher's Book contains the reduced student's book spreads for easy reference. Step-by-Step teaching notes and answer as well as listening scripts and suggestions alternative actives.

Its OK knowing the theory, but when its 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed