Bøker utgitt av Maxwell Leadership

Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely "standing out" from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not "under-promise/over-deliver" • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Inspired by the complimentary feature film documentary series, The 7 Churches of Revelation, The Mysteries of the Apocalypse by Jean-Marc Thobois and Christophe Hanauer looks at the book of Revelation through the lens of biblical history, archaeology, and culture, giving readers a more accurate-and fascinating-understanding of the end times.The book of Revelation, written by the Apostle John, opens with a set of seven letters sent to a community of seven churches located in present-day Turkey. The term apocalypse has acquired a negative connotation over the centuries that has taken it away from its original meaning to evoke a cataclysmic and destructive event. This word has become popular for the wrong reasons. In Ancient Greek, it means a disclosure or revelation of great knowledge. The first key to better understand the mysteries of the prophecies of Revelation is to refer to Old Testament scriptures. In order to understand the New Testament, one should ask how the people of Israel understood and interpreted the teachings of Jesus and the apostles in their day. The second key is to consider the historical and political context of the time of writing of the text. In the first century, the Roman Empire persecuted, sometimes with extreme violence, the followers of Jesus Christ. Finally, the third key proposed is to regard the book of Revelation as a sort of synthesis, a summary of eschatological prophecies present throughout the Bible. Far from claiming to provide absolute truth, these three major keys help to decipher the true meaning of the text and better grasp its allusions and other symbolisms. Thus history, archeology, and culture anchor the book in reality. This unveiling gives context that speaks with great interest to our generation.