Bøker utgitt av McGraw-Hill Education

For instructors looking to engage students and enhance their problem-solving skills, choosing Bauer/Westfall's University Physics, 3e, offers student-friendly, accessible content, tools, and resources that develop high-level problem-solving and critical thinking skills. University Physics with Modern Physics weaves exciting, contemporary physics throughout the text with coverage of the most recent research by the authors and others in areas such as energy, medicine, and the environment. These contemporary topics are explained in a way that your students will find real, interesting, and motivating.The new edition of University Physics with Modern Physics is also available in McGraw Hill Connect, featuring SmartBook 2.0, Virtual Labs for Physics, and more!

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. . Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. . New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. . New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. . McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Math for Business & Finance: An Algebraic Approach provides modern examples for students to understand business mathematics and make connections with real-world applications. The course covers mathematical concepts from an algebraic approach, combined with Business applications. Every chapter is devoted to a Personal Finance theme, with topics that include Payroll and the Cost of Purchasing a Home. There is also extensive integration of scientific calculator notation, and also has the Wall Street Journal and Kiplinger news clips that have been widely popular in Jeffrey Slater's other two Business Math texts. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.