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Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Informed by the belief that making films is an art-and that watching films is also an art. With an emphasis on the narrative film, it challenges students to take their film experience further by sharpening their powers of observation, developing the skills and habits of perceptive watching, and discovering complex aspects of film art that they might otherwise overlook. This new edition presents an organised framework that can be applied to all movies.
This new edition of Scriptures of the World's Religions uses selections from scriptures to examine the world's religions. It emphasizes religions that are practiced today and features English translations that are accessible to the layperson. This edition examines the collected sacred texts revered by these religions themselves. There are special benefits to exploring the world's religions through selections from their scriptures. In most cases, the sacred texts are the oldest written documents in the tradition, and we gain a sense of immediate connection with these religions by studying the same documents that followers have been reading for millennia.
Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives.
Experiencing Intercultural Communication provides students with a framework in which they can begin building their intercultural communication skills. Drawing from social psychological approaches, ethnographic studies, and recent critical media studies it places emphasis on the practical, experiential nature of intercultural communication and provides solid, practical guidelines to help students approach the complexities of intercultural communication.
Psychological Testing and Assessment: An Introduction to Tests and Measurements, 10th edition, is a measurement textbook that provides a sound grounding in psychometrics using a logical organization and pedagogical aids. The book is scholarly and authoritative while having a "hands-on" feel due to the authors' experience administering, scoring, and interpreting tests in various contexts. The content brings a human face to testing and assessments while balancing breadth and depth of coverage.
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