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  • av Jean Yates
    173,-

    Speak English with confidence!Whether you're learning English at an intermediate level or looking to brush up on your conversational skills, Practice Makes Perfect: English Conversation offers a unique and effective way to learn to speak the language fluently and spontaneously. You'll get started on sentence building right away, through exercises that let you practice what you've learned through dialogues with real-life examples. Based on the successful approach of the Practice Makes Perfect series, English Conversation, Premium Fourth Edition is organized around 12 units that present specific conversational functions and common, everyday scenarios-from introducing yourself and starting a conversation to making an appointment and arguing a point. The exclusive Language Lab app features streaming audio recordings of the dialogs in the book, helping you perfect your pronunciation, and every unit provides the opportunity not simply to converse, but to build and support correct grammar, syntax and word usage.. Proven approach to learning helps you get a handle on English conversation right away, and build on your skills as you go . Extensive practice exercises and exposure to practical and high-frequency vocabulary, as well as an answer key for reference and quick feedback . Includes a section of review exercises to test your understanding of all key themes covered by the book. Streaming audio recordings of all dialogues in the book, along with the answers to more than 100 exercises, are available via the app. NEW in this premium edition: Enhanced app features including text-to-speech

  • av W Edwards Deming
    410,-

    The name W. Edwards Deming is synonymous with the most insightful views, ideas, and commentary on management and quality control. Referred to as "the high prophet of quality" by the New York Times, Deming was instrumental in the spectacular rise of Japanese industry after World War II and influenced many of the world's most innovative managers in the ensuing decades. His original ideas led directly to the creation of relationships with suppliers and a plethora of quality initiatives.Now, with The Essential Deming, Fordham University professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume.The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well.The Essential Deming reveals Deming's unique insight about:How poor management infects an entire organization The critical importance of management on producing quality products and services Improving management in any company The effective management of people--the manager's single most important task How to educate workers into critical thinkers Ways to preserve statistical integrity while dealing with real-world problemsFully authorized by the Deming estate and published in cooperation with The W. Edwards Deming Institute, The Essential Deming is the first book to distill Deming's life's worth of thinking and writing into a single source. Orsini provides expert commentary throughout, delivering a powerful, practical guide to superior management. With The Essential Deming, you have the rationale, insight, and best practices you need to transform your organization."To move from the wilderness of news into the paths of history, we must distinguish true turning points from mistaken ones. W. Edwards Deming has seen the future and it works. He is a turning point of business history made flesh." -- U.S. NEWS & WORLD REPORT"I engaged Dr. Deming to assist Ford in planning, developing, and implementing the plans to accomplish major improvement in the way people worked together and in the quality of our products. . . . Ford achieved major success in this effort, and I consider Ed Deming to have been a key element in our progress." -- DONALD E. PETERSEN, former Chairman of the Board and Chief Executive Officer, Ford Motor Company"It can be said of very few that they changed the way the world thinks, but Dr. Deming is among them. . . . The legacy of Dr. Deming's genius, already immense, grows even larger with this new collection of his thoughts." -- DONALD M. BERWICK , Senior Fellow, Center for American Progress"Toyota Motor Corporation was awarded a Deming Prize in 1965. This laid the foundations for the present growth of our company. I do believe the ideas and theories of Dr. Deming emphasizing the importance of quality control are very useful for people of all ages." -- TATSURO TOYODA, Senior Advisor, Toyota Motor Corporation"Few rival W. Edwards Deming for impact on management in the twentieth century. Indeed, Deming and Drucker, to my mind, stand apart for the breadth and depth of their vision for management as a profession that truly might help realize the possibility of people working together at their best. . . . The publication of this expansive edition of Deming in Deming's own words is a seminal event." -- PETER M. SENGE, MIT and the Society for Organizational Learning

  • av Ed Swick
    465,-

    All the skill-building English language practice you need to master ESL-with seven books in one value-packed volume-plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice. No other workbooks put as much emphasis on this as the Practice Makes Perfect series-and in Practice Makes Perfect: Complete English All-in-One for ESL Learners, you get seven skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills-all in one value-packed workbook.This one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to communicate in English with confidence. A comprehensive index makes it easy to reference all grammar explanations throughout the book, making this an ideal resource for both beginning and advanced beginning levels. This Premium edition also includes extensive support through McGraw Hill's unique Language Learning app, allowing you to stream audio recordings for audio conversations and take advantage of the helpful "record yourself" feature.Designed specifically for the beginning ESL student (as opposed to general grammar students)Value-packed volume contains core content from seven titles: English Grammar for ESL Learners; Intermediate English Grammar for ESL Learners; English Verbs; English Verb Tenses Up Close; English Pronouns and Prepositions; English Sentence Builder; and English ConversationIntegrated approach allows you to study and develop your language skills at your own level and paceThis premium second edition is supported by the McGraw Hill Language Lab app, with streaming audio recordings for 12 conversations and a helpful "record yourself" feature.

  • av Jeffrey K Liker
    414,-

    Winner of the Shingo Prize for Research and Professional Publication, 2009The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and motivates its people to become committed to building high-quality products-and how you can do the same for your company.Toyota Culture examines the "human systems" that Toyota has put in place to instill its founding principles of trust, mutual prosperity, and excellence in its plants, dealerships, and offices around the world. Beginning with a look at the evolution of the Toyota culture and why its people are the heart and soul of the Toyota Way, the authors explain the company's four-stage process for building and keeping quality people: Attract, Develop, Engage, and Inspire. Drawing upon numerous examples from Liker's decades of research as well as Hoseus' insider access as a Toyota manager, Toyota Culture gives you the tools you need to: Find competent, able, and willing employees Start training and socializing your people as you hire them Establish and communicate key business performance indicators at every level of your organization Train your people to solve problems and continuously improve processes in their daily work Develop leaders who live and teach your company's philosophy Reward top performance-and offer help to those who are struggling Fascinating vignettes of Toyota's innovative culture highlight the nuances of translating and recreating a people-centric culture in factories and offices across the globe. These exclusive, behind-the-scenes details are just what your company needs to successfully learn from The Toyota Culture.

  • av Frederic Hartwell
    1 178,-

    The most trusted guide to the National Electrical Code®-fully updated for 2023 rules and regulationsCompletely revised to align with the 2023 NEC, McGraw Hill's National Electrical Code® 2023 Handbook, 31st Edition offers concise explanations, advice, and analysis for all of the current provisions. In-depth coverage of the background and rationale for specific rules enhances your understanding of both meaning and application. This practical resource features over 1,000 figures, photos, and examples.Designed to be used as a companion guide to the 2023 NEC itself, this on-the-job reference is arranged in code order, so the explanation for any topic lines up exactly with the applicable section in the code. You will gain access to straightforward, ready-to-apply code clarification, enabling them to work efficiently and safely and achieve full compliance. . Completely updated to cover all significant changes in the 2023 NEC. Contains plain language explanations of complex and controversial rules. Written by a senior member of the NEC steering committee

  • av Sait Ashina
    1 372,-

    Everything you need to know about diagnosing and treating the most common pain condition in the world The chief complaint of headache accounts for up to 19 percent of outpatient neurology office visits and is among the top three chief complaints presenting in the emergency rooms and leading to neurological consultation. From a world-renowned clinician on the subject, Headache and Facial Pain Medicine provides expert coverage of any type of headache readers are likely to encounter. Migraine, tension, and cluster headaches-the most common of all headaches-receive highly detailed discussions, while the many, generally secondary headaches, are covered more briefly. Practitioners and residents will find important information about conducting a physical exam, determining between primary and secondary headaches, diagnostic imaging and lab studies, and the anatomy and physiology of head pain.With more than 60 chapters, this comprehensive guide covers virtually every type of head and facial pain, including:. Migraines. Cluster headaches. Tension headaches. Hemicrania. Daily headaches. Exertional headaches. Hypnic headaches. Headaches associated with sexual activity. Stabbing headaches. Posttraumatic headache. Headache associated with stroke. Facial pain. Headaches and sleep. Eye-disease headaches. Neuralgia. Headaches during pregnancy. Headache and racial/ethnic disparities

  • av Maya Bunik
    1 132,-

    The most up-to-date, time-saving guide available for effectively diagnosing and treating child patients―from birth to adolescence The go-to resource for medical students focusing on pediatrics, CURRENT Diagnosis & Treatment Pediatrics delivers everything you need for your pediatrics and family medicine clerkships and to launch a successful residency. Packed with hundreds of photos and illustrations--including 100 brand-new full-color images detailing problems in the eyes, skin, oral cavity, and more--it includes an invaluable guide to normal laboratory values, features detailed descriptions of all relevant diseases, and covers diagnostic and therapeutic procedures. Providing an abundance of evidence-based information in a single volume, this authoritative guide delivers the latest information on important pediatric health concerns, including: - Childhood nutrition and eating disorders- Infectious diseases- Psychiatric disorders- Skin diseases- Oral medicine and dentistry- Immunization- Emergencies and injuries CURRENT Diagnosis & Treatment Pediatrics presents information in the time-saving style that makes LANGE(R) CURRENT books so popular: Problem, Essentials of Diagnosis, Clinical Findings, Differential Diagnosis, Treatment, and Prognosis.>

  • av Gerard Doherty
    1 252,-

    The evidence-based, point-of-care information you need to master the full scope of diseases and disorders most often treated by surgeonsOrganized by organ system, CURRENT Diagnosis and Treatment Surgery begins with the relationship between surgeons and their patients, training and professionalism, preoperative care, postoperative care, and surgical complications. Subsequent chapters cover wound healing, inflammation, infection, antibiotics, fluid and electrolyte management, and surgical metabolism and nutrition. In addition to sections covering everything from head and neck tumors to hand surgery, this comprehensive resource offers expert coverage of pediatric surgery, oncology, weight management, organ transplantation, and more.Featuring 600+ photographs and illustrations, hundreds of chapter-ending multiple-choice review questions, and the latest the latest research and discoveries, CURRENT Diagnosis and Treatment Surgery is designed to help you find all the answers you need quickly and easily.

  • av Trey Guinn
    204,-

    One of the first books in McGraw Hill's NEW Business Essentials Series-providing savvy strategies and specific action steps to improve business communication skills for today's new world of workPacked with colorful illustrations, insights, anecdotes, exercises, Essential Takeaways to wrap up each chapter, and personalized tips for communicating effectively in today's new world of work-Communication Essentials delivers a straightforward and timely guide to improving the most important business (and life) skill of all.No matter how great your knowledge, expertise or experience, poor communication skills can unknowingly diminish your opportunities to advance your career goals and build critical relationships. To achieve your best, both personally and professionally, improving these skills is absolutely essential-and expertly covered in Communication Essentials.Following the three parts of the Business Essentials Series-The Essentials, The Essentials Applied, and Beyond the Essentials-Trey Guinn takes you step-by-step through the communication process, from understanding the importance of clear communication to specific, goal-based strategies to improve your skills.You'll find hands-on advice on how to:Develop content (Hint: It's not about "What do I want to say?")Be the message, not merely the messengerPresent yourself as confident (not cocky) and cool (not callous)Communicate your way into a job (networking, interviewing, and more)Communicate on the job (better meetings, presentations, executive presence, and more)

  • av Michael Ebert
    1 132,-

    Quickly and accurately diagnose and treat the psychiatric disorders you will encounter in clinical practiceCURRENT Diagnosis & Treatment: Psychiatry offers instant access to relevant etiology, phenomenology, pathophysiology, and drug information. Designed in the time-saving outline style that makes LANGE® CURRENT titles so popular, the book covers need-to-know information on interviewing techniques, emergency psychiatry, treatment strategies, psychiatry and the law, psychological testing, emergency psychiatry, and evaluating infants. This authoritative resource reviews essential psychopharmacologic and psychotherapeutic approaches, and provides evaluation, testing, and decision-making tools and criteria. Renowned authorities on the subject, the editors have a cumulative 100+ years treating patients and teaching residents. . Covers both adult and pediatric disorders. Reviews essential psychopharmacologic and psychotherapeutic approaches. Provides evaluation, testing, and decision-making tools and criteria

  • av Angela Arnold
    1 432,-

    The FIRST - and most comprehensive - review available for the Canadian Family Medicine Licensing Exam - enhanced by a complete chapter of sample SAMPsGuide to the Canadian Family Medicine Examination, Second Edition is a comprehensive yet concise guide that delivers reader-friendly coverage of the 99 priority topics suggested by the CFPC. Reflecting important insights from family physicians and residents, this powerful review offers an easy-to-absorb summary of the content you will most likely encounter on the actual exam. The Second Edition is highlighted by the addition of an entire chapter of sample SAMPs. There is no better way to boost your confidence, knowledge -- and chance of success - than this up-to-date, time-tested study companion.EVERYTHING YOU NEED TO EXCEL ON THE EXAM:.Complete coverage of 99 priority topics prepare you for the exam: signs, symptoms, diagnostic measures, and treatment options span the entire range of medical subject areas.NEW chapter of example SAMPs.Real-world perspectives are based on recent Canadian clinical practice and the exam-taking and professional experiences of the physicians and residents.Study-enhancing callouts, including helpful "Remember" icons appear throughout the text.Easy-to-follow, consistent chapter design make the content accessible and memorable.Numerous mnemonics aid in the retention of need-to-know facts and concepts.Ample margin space enables you to make personal notes and annotations as you go .Highlighted key points in boxes or margin areas facilitate comprehension and efficient review.Full references for each topic - encompassing pivotal studies, data, and clinical guidelines - provide opportunities for further study

  • av Samin Sharma
    958,-

    Everything you need to know about the latest cardiac devices and how to use them to diagnose and treat patients safely and effectivelyIn a critical care setting, time is often of the essence and there is no room for confusion about different cardiac devices¿which are evolving at a rapid-pace. Understanding how to choose and use each of these devices correctly is crucial. Devices in Cardiac Critical Care addresses this important issue by providing thorough coverage of all the devices you are likely to encounter. Written in an engaging, conversational style, this accessible book will assist you in making effective clinical judgements.The book is divided into chapters based on genuine clinical cases and features a proposed approach for each case. In addition to the cases, each chapter covers indications, contraindications, mechanism of working, complications, troubleshooting, and includes figures and tables. Key points highlight important information for convenient, quick review. Devices in Cardiac Critical Care covers: . Resuscitation devices (airway, hypothermia and CPR). Mechanical circulatory devices (right and left heart support devices). Valvular devices. Arrythmia devices. Fluid management/hemodynamic assessment devices (including renal devices). Respiratory support devices. Remote monitoring devices (Tele CCU)

  • av Tao Le
    853,-

    "The new edition of First Aid for the USMLE Step 1 is filled with 1,000 color clinical images, including more depicting diverse patients; 1,300+ high-yield facts and mnemonics, organized into basic principles and organ system; and invaluable test-taking advice. There's a reason for the longstanding success of First Aid for the USMLE Step 1. Once you open the 2024 edition, you'll instantly understand why it's a resource you can't be without!"--Amazon.com.

  • av Timothy Crombleholme
    4 005,-

    From prenatal diagnosis through neonatal surgery and beyond-a multidisciplinary resource for an evolving specialty Fetal and Neonatal Surgery and Medicine is a comprehensive resource for all clinicians who care for fetal and neonatal patients. Focusing on the continuum of care from prenatal diagnosis through the neonatal period and beyond, the text guides specialists who deliver care to patients before and after delivery and offers invaluable insights to equip those counseling parents faced with a fetal anomaly.Part I focuses on prenatal diagnosis and diagnostic techniques. Part II spotlights fetal intervention and surgical techniques. Part III concentrates special considerations in the fetus and neonate and Part IV covers the full range of fetal and neonatal anomalies. Chapters are heavily illustrated to help the reader visualize what the chapter discusses. Features:. Ideal for general pediatric surgeons, neonatologists, radiologists, geneticists, advanced-practice nurses, and residents and fellows . Structured for quick access, with at-a-glance chapter highlights. Divided into prenatal diagnosis and diagnostic techniques and fetal intervention and fetal surgical techniques; and fetal care and neonatal care. Hundreds of ultrasound images, MRI images, fetal echocardiograms and surgical photographs

  • av Michael Lorinsky
    853,-

    Ace your shelf exams and USMLE Step 2 CK and Step 3!Designed by the leading educators behind the popular online resource Boards and Beyond, White Coat Companion provides succinct content in a way that helps you build your clinical knowledge. Covering key information about internal medicine, pediatrics, psychiatry, OB-GYN, surgery, and neurology, this is an effective resource for quick review, note taking, and deeper studying. White Coat Companion is the most up-to-date text of its kind and is the perfect companion for anyone going through core clinical clerkships. The book features: . 50+ new, high-yield images and figures. Updates reflect guideline updates and new clinical evidence. Improved index and table of contents facilitate easy searching. High-yield tables and algorithms . Organized by both organ system and relevant clerkship

  • av Marcel Danesi
    221,-

    All the practice and instruction you need to communicate effectively in Italian-now with an enhanced app featuring text-to-speech!If you are a beginner to intermediate Italian language learner, getting a handle on grammar is your key to communicating correctly and effectively. In Practice Makes Perfect: Complete Italian Grammar, you'll find tons of practice and everything else you need-instruction, clear explanations, and comparisons to English grammar-to build your knowledge and communicate more effectively in Italian.Based on the successful approach of the Practice Makes Perfect series, Complete Italian Grammar, Premium Fourth Edition covers all aspects of Italian grammar you'll need to master, from all the key verb tenses to noun, adjective, pronoun, and preposition usage. Crystal-clear explanations, realistic examples and extensive array of engaging exercises help you focus your efforts on the practical aspects of communicating in Italian. With an additional boost from the high-frequency vocabulary used throughout the book and an answer key for reference and quick feedback, Practice Makes Perfect: Complete Italian Grammar is the best, most indispensable workbook to help you upgrade your command of the language.

  • av Terri L Sjodin
    264,-

    When it comes down to a pivotal business or sales presentation, if it doesn't move you forward, you have got to figure out why, and change itHow do you sell, persuade, or move people to action? A vital element in creating influence in today's market is the ability to build and deliver a thought-provoking presentation. From elevator speeches to formal sales presentations, you can craft a more compelling message.Most people want to improve their presentations but don't know where to start-and that can be costly. That is where this book can help. Terri Sjodin has done the heavy lifting and eliminated the guesswork by providing specific solutions to guide you through the process of crafting an improved presentation to use at your very next meeting (in-person, virtually or in a hybrid environment). She shares the results of her multi-year research project-which identified twelve common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity-and shows how to avoid them. Why focus on mistakes? Because you can't improve what you don't recognize as a problem.Presentation Ready is divided into three sections: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake-why it happens, why it's damaging, and includes practical tips on how to correct it. You may laugh or cringe at some of these confessions, stories, and observations, but they are all true. The solutions will ultimately help you course-correct to save yourself time, increase your earning potential, reduce stress, and gain greater confidence for future presentations. You will learn vicariously through the experiences of others, and use that edge to transform your presentations almost overnight.

  • av Annie Heminway
    276,-

    All the practice and instruction you need to communicate effectively in French-now with an enhanced app featuring text-to-speech!If you are a beginning to intermediate French language learner, getting a handle on grammar is your key to communicating correctly and effectively. In Practice Makes Perfect: Complete French Grammar, you'll find tons of practice and everything else you need-instruction, clear explanations, and comparisons to English grammar-to build your knowledge and communicate more effectively in French.Based on the successful approach of the Practice Makes Perfect series, Complete French Grammar, Premium Fifth Edition covers all aspects of French grammar that you need to master, from all the key verb tenses to noun, adjective, pronoun, and prepositions use. Crystal-clear explanations, realistic examples and an extensive array of engaging exercises help you focus your efforts on the practical aspects of communicating in French. With an additional boost from the high-frequency vocabulary used throughout the book and an answer key for reference and quick feedback, Practice Makes Perfect: Complete French Grammar is the most indispensable resource to help you upgrade your command of the language.. Proven approach to learning helps you get a handle on French grammar right away, and build on your learnings as you go . Enhanced audio support online and via mobile app, including recordings of the answers to more than 150 exercises and hundreds of example sentences throughout the book. NEW: Additional vocabulary and usage exercises . NEW: Enhanced app features including text-to-speech

  • av Educational Testing Service
    376,-

    Five full-length TOEFL practice tests and answer explanations, directly from the maker of the test!Are you preparing to take the TOEFL test? Why not prep with full-length practice exams that contain real TOEFL questions pulled from recent exams? Official TOEFL iBT® Tests, Volume I gives you all the tools you need to achieve your best score, and everything reflects the recent updates to the TOEFL. This book from Educational Testing Service (ETS) contains five retired TOEFL test forms with authentic reading, listening, speaking, and writing questions, plus an answer key for each form. This edition reflects the all the latest changes and updates to the test. You also get online access to all five interactive tests as well as a downloadable audio file with all the passages and sample responses in the listening and speaking sections. You will learn how to construct a proper answer and how to integrate your speaking, listening, and writing skills to demonstrate English proficiency.The book features: . 5 full-length sample TOEFL tests that reflect the latest exams. Real TOEFL essay-writing prompts. Sample responses for the speaking and writing test sections. Downloadable audio for all the listening and speaking sections. Answer keys, self-scoring guides, and more

  • av Educational Testing Service
    376,-

    The bestselling collection of Official TOEFL iBT(R) Tests straight from ETS, the maker of the test!Are you preparing to take the TOEFL test? Why not study with the only guide on the market that contains real TOEFL questions pulled from recent exams? Official TOEFL iBT Tests, Volume 2 gives you all the tools you need to achieve your best score. This book from Educational Testing Service (ETS) contains five retired TOEFL(R) test forms with authentic reading, listening, speaking, and writing questions, plus an answer key for each form. This third edition reflects the all the latest changes and updates to the test.You also get online access to all five interactive tests as well as a downloadable audio file with all the passages and sample responses in the listening and speaking sections. You will learn how to construct a proper answer and how to integrate your speaking, listening, and writing skills to demonstrate English proficiency.The book features: 5 full-length sample TOEFL testsReal TOEFL essay-writing promptsSample responses for the speaking and writing test sectionsDownloadable audio for all the listening and speaking sectionsAnswer keys, self-scoring guides, and more

  • av Robert Stiller
    278,-

    Keurig Green Mountain founder Bob Stiller presents the leadership approach that made his company one of the most fabled start-ups of all time and that will help you boost engagement, innovation, and your bottom line. Today, every company wants to know how to build a culture that inspires authentic worker engagement and unlocks the talent and potential of its people. But long before "purpose," "inclusivity," and "social responsibility" became business buzzwords, they were at the heart of Green Mountain founder Bob Stiller's vision for a mission-focused company with a highly engaged and creative workforce. Anyone who's used a Keurig brewer or had a cup of Green Mountain coffee can taste the difference an inspired workforce can make-and anyone who invested in Green Mountain's stock early on saw the difference in their portfolio. One of the few coffee companies to exceed $1 billion in sales, Green Mountain brought coffee lovers everywhere new ways to enjoy their favorite drink, before eventually being acquired in a deal worth more than $13 billion. In Better and Better, Stiller explains how he did it, from sending Green Mountain employees overseas to build connections with coffee farmers, to encouraging his entire workforce to pursue personal development through meditation, continuing education, and community service. With Better and Better, you'll learn how to use optimism, self-awareness, and kindness to build an inclusive, motivating, and caring workplace culture of transformational engagement.

  • av Carmen Simon
    376,-

    A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision: . Automatic triggers: capture audience attention with the physical properties of an external stimulus. Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding . Introspection: orient their attention internally toward something they consider rewarding . Visual search: direct their attention externally toward what they consider rewardingEach section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.

  • av Alexandra Reed Lajoux
    1 395,-

    The authoritative guide M&A professionals have relied on for 35 years-with critical new insights and approaches based on lessons learned from major events and trends of the 2020s For senior executives, bankers, attorneys, accountants, and others, The Art of M&A is the go-to resource for anyone conducting or advising on M&A transactions. It guides you through all phases of the process, covering strategy, valuation, financing, structuring, due diligence, negotiation, closing, and integration/divestitures. Complete with updated research, case law, tax codes, accounting standards, and regulations, this new edition reflects important changes in practices, market trends, court decisions, and state and federal regulations. Updates include: . New deal examples throughout, from Kroger's/Albertson to X Holdings I, Inc./Twitter. The latest Delaware legal cases affecting merger agreements, including "fiduciary out" and "material adverse change" clauses critical to buyers and sellers alike. Brand-new topics, such as de-SPACing, locked-boxes, the one percent US buyback tax, and the pending global minimum tax The Art of M&A is an indispensable resource for anyone engaged in envisioning, structuring, closing, and prospering from deals that benefit everyone involved.

  • av Marieke Kruidering-Hall
    813,-

    Score your highest on medical pharmacology courses and board exams with the world's bestselling pharmacology review book!The #1 Review Book in Pharmacology Features:. Beautiful illustrations and tables in the text. Summary of the drugs covered at the end of each chapter. Text with MCQs after each chapter, which provide a good review in itself. Two full syllabus tests at the end, with 100 MCQs in each test. Very specific checklist that ensures you don't skip learning key topics. Exposure to international curriculum and drugs. Accessible approach and easy to understand text. Short and crisp outline of Katzung's Basic and Clinical PharmacologyKatzung & Trevor's Pharmacology Exam and Board Review covers all current drugs and antiretrovirals, immunologic agents, and chemotherapies. Edited by the world leading figures in pharmacology and medicine, the high-yield text focuses on basic principles, autonomic drugs, cardiovascular-renal drugs, and drugs with actions on smooth muscle, central nervous system drugs, and drugs used to treat chemotherapeutic drugs, and toxicology.This authoritative resource delivers a clear, concise review of fundamental concepts backed by more than 1,000 review questions and answers. With fully up-to-date content, the chapter-based approach facilitates use with course notes or larger texts. Katzung & Trevor's Pharmacology Exam and Board Review includes:. 1,000+ board-review type questions with detailed answers. Two 100-question exams with an answer key with detailed explanations . Lists of high-yield terms and definitions in each chapter. Skill Keeper Questions that help you understand the connections of related topics. Checklist of tasks you should be able to perform upon completion of the chapter. Summary tables that provide key information about specific drug mechanisms of action and effects, clinical uses, pharmacokinetics, drug interactions, and toxicities. Test-taking strategies for improving your test performance. 160 photos and illustrations-including explanatory figures and tables, and overview diagrams that visually organize drug groups and concepts

  • av F Robert Jacobs
    1 288,-

    Your definitive guide to MPC as it relates to supply chains-fully updated for the latest version of the CPIM exam Maximize supply chain efficiency, productivity, and profitability-as well as customer satisfaction-using the hands-on information contained in this thoroughly revised resource. Written by a team of recognized experts, the book contains new coverage of Cloud-based systems, artificial intelligence, and data analytics.Designed for both professional and classroom use, Manufacturing Planning and Control for Supply Chain Management: The CPIM Reference, Third Edition, features hundreds of practice questions, examples, and case studies. The book arms you with the knowledge you need to pass the current version of the exam and obtain the coveted Certified in Planning and Inventory Management (CPIM) designation. The book can also serve as an invaluable desk reference for managers new to the field. For the experienced manager, the book offers concise descriptions of the Supply Chain functions such as Forecasting, Sales and Operations Planning, Material Requirements Planning, Material Requirements Planning, Distribution Requirements Planning, and Scheduling. You'll get cutting-edge MPC best practices that will give you the advantage in today's global manufacturing environment.. Features updated exam prep content and practice questions for the two-part CPIM exam. Contains three new case studies and updates of case studies from previous editions. Written by a group of experienced manufacturing and planning control educators

  • av Daniel Seiler
    357,-

    Proven methods for successfully serving clients who prioritize investments that help improve the world while generating healthy profitsEnvironmental, social, and corporate governance (ESG) is big, and it's getting bigger. An entire generation of investors want their investments to reflect their values. If you have clients in this category, you need to read Investing for Better, which reveals the inherent challenge this style of investing poses.ESG pioneer and seasoned asset manager, Daniel Seiler maps out the current state of the global asset management industry and outlines the primal forces that influence the business of money management. He proposes a new model of asset management that combines vision and purpose by prioritizing: . Reduction of the costs of investing. Refinement of mechanisms to share risk . Minimization of information asymmetries . Responsiveness to changing investor and societal preferences Along the way, Seiler explores hot topics like the influence of technological improvements (AI, blockchain and NFTs) on the future of investing.Investing for Better is based on the core understanding that if you have a purpose and conviction, you can help individuals and families create wealth and savings, and can help build a better, more prosperous, and more peaceful civilization.

  • av Karen Lynch
    264,-

    From the CEO of CVS Health and Fortune's #1 Most Powerful Woman in Business-an inspiring, authentic, and actionable road map for overcoming systemic obstacles to leadershipKaren S. Lynch went from a childhood filled with loss and instability in a stark mill town in Massachusetts to leading one of the nation's largest health care companies, where she has been instrumental in transforming how people access affordable quality care. After being named CEO of the Fortune 500's sixth largest company, CVS Health, she is now the most powerful woman on that revered list. In Taking Up Space, she tells her trailblazing story-and delivers powerful lessons you can use to become the leader you're meant to be, including:Own Your Past to Deliver a Better Future: Let your story and experiences be a strength.Remove the Blinders: Enlist others. You're never too successful for mentors.The Path to Leadership Is Never Linear: Get out of your lane. Say yes, even if it's not the job you want.The Power of Learning by Doing: Continually seek out experiences, ideas, and opinions to broaden your view and develop insight.Lead with Empathy: The truth is often found on the other side.Responsible Transparency: Demonstrate responsibility through individual action.The Power of Purpose and Choice: You control your destiny. Use that power to make a difference.Lynch explains how to use your voice and earn influence in places and situations that tend to shut you out so you can drive positive change. She shows how to create value in your organization by making your approach to businesses more personal and empathic-but still professional and accountable. How do you transform a company that may be entrenched and constrained by traditional outlooks and methods? The answers to this and other questions are in Taking Up Space.

  • av Salvatore Falletta
    283,-

    Discover how to develop and implement an HR analytics system that benefits employees, as well as your organizationThe potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the "datafication" of personal-and often trivial-characteristics, preferences, and behaviors that have little relevance to job performance.As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of "creepy analytics" as a hot-button issue. In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike. You'll learn how to rethink and redefine HR analytics, determine stakeholder requirements, gather and transform data, communicate intelligence results, and establish an ethical ecosystem to ensure HR analytics remains a force for good.

  • av Michelle Glogovac
    241,-

    How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business-all for little to no costThe explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting." Michelle Glogovac, aka The Podcast Matchmaker(TM), knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:¿ Create unique speaking topics without being generic¿ Define your ideal audience ¿ Design branded media kits¿ Establish your expertise and knowledge¿ Share yourself freely without resorting to sales tactics¿ Tell compelling stories¿ Repurpose your interviews into evergreen marketing content¿ Turn every interview into a valuable business opportunityThere are more than two-million podcasts, out of which 500,000 host expert guests-a huge opportunity for leveraging a free and robust marketing tool-if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

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