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In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: organic search (SEO)paid advertising (PPC)social media marketingreporting & analyticsbranding & copywritingemail marketingIn Part 2, you'll read about the soft skills essential to business, like: writing emailsinvoicing & salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The AuthorsAuthors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

There's no greater maritime adventure than the incredible story about the mysterious, white whale Moby Dick. Join us as we board the spooky whale ship The Pequod, along with tattooed native whale hunters and the one-legged man everyone fears, Captain Ahab. This beautifully illustrated learning guide will pull you in, and not let go, until the tide spits you back up on land. More than picture books, our educational learning guides o er an interactive story time for adult literature fans and their children, or as we like to call them -- future lit fans.