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Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand names continuously strive to build them. Many have theorized about the most effective way to establish a popular brand. Seldom, however, have the owners of the world's leading brands given their views on the subject. In this volume, successful brand owners reveal their own views on the power and importance of brand names. Senior executives from major international companies such as Coca-Cola, Nestle, Guinness, and Mercedes-Benz get at the heart of what it takes to create, manage, and protect brand names. Coming from a variety of perspectives, the sum of the contributions offers a blueprint for the aspiring brand owner. Further analysis from academics, management consultants and marketing experts rounds out this comprehensive study.

This Major Reference series brings together a wide range of key international articles in law and legal theory. Many of these essays are not readily accessible, and their presentation in these volumes will provide a vital new resource for both research and teaching. Each volume is edited by leading international authorities who explain the significance and context of articles in an informative and complete introduction.

This Major Reference series brings together a wide range of key international articles in law and legal theory. Many of these essays are not readily accessible, and their presentation in these volumes will provide a vital new resource for both research and teaching. Each volume is edited by leading international authorities who explain the significance and context of articles in an informative and complete introduction.

This major new series reproduces an authoritative selection of the most significant articles in different areas of psychology. It focuses in particular on influential articles which are not found in other similar colelctions. Many of these articles are only available in specialized journals and therfore are not accessible in every library. This landmark series will make a contribution to scholarship and teaching in psychology. It will imorove access to important areas of literature which are difficult to locate, even in the archives of many libraries throughout the world. Important features in each book make the series an essential research and reference tool, including introductions written by the individual editors providing a lucid survey of difference branches of psychology. The pagination of the original articles has been deliberately retained to facilitate ease of reference. A comprehensive author and subject index guides the reader instantly to major and minor topics within the literature.

Most Americans think of Betsy Ross as she was depicted in Charles Weisberger's popular painting The Birth of Our Nation's Flag--a motherly figure, sewing at the hearth. In fact, as Jo Ann Menezes's analysis in Nostalgia, Gender, and Nationalism points out, Ross was a widowed businesswoman who ran an upholstery shop out of her house. In Weisberger's painting, all signs of economic industry are erased and Ross's house is transformed into a home rather that the site of cottage industry. Ross is constructed as the perfect heroic mother, worthy of sacred creation; thus, our flag was born. Ross's transformation into an icon neatly illustrates the conjunction of soaring nationalism and the establishment of woman as a fixed domestic presence and serves as an excellent example of the master narratives revealed in Nostalgia, Gender, and Nationalism. The essays in this provocative anthology explore the connections between nation and gender and the ways in which nostalgia functions to bind these two presumably unrelated constructions together. Collectively they suggest that women pay a special fee on behalf of the nation, even though it is traditionally represented as an honorarium given to them and that, in fact, the nation-state takes as a foundational principle the subordination of women.

In the spring of 1996, when numerous reports of bovine spongioform encephalopathy, popularly known as "mad cow disease," coincided with an outbreak of a similar neuropathological disease in humans, a panic spread across Britain, Europe, and subsequently to the United States. Described as "the biggest crisis the European Union ever had," the mad cow controversy raised important issues about the ways in which risks to the public heath are assessed, disseminated, and controlled. Was the "epidemic" merely a failure of management, the lessons of which could be incorporated into a new strategy for dealing with public anxiety? Was it an isolated case of poor decision-making in a highly volatile economic sector, or was it the kind of nightmare that could face any government responsible for public safety? And what role did the media play in exacerbating an already spiraling crisis? Divided into four major sections-"Scientific/Historical Perspectives"; "Politics as Health"; "Understanding the Crisis"; and "Lessons and Possibilities" - Mad Cow Crisis assembles the perspectives of a range of experts on this strange and frightening phenomenon, with a view to helping us comprehend how and why such crises occur. Both a careful consideration of how we interpret risk and uncertainty and a step-by-step guide to managing public fear, this important book will interest anyone concerned with public health, communication, science, economics, and medicine.

How does a political system rebuild after a cataclysmic military defeat? How can a society, and its political infrastructure, resurrects itself or, in the case of Germany after World War II, be resurrected in such a way as to ensure long-term political stability? Politics After Hitler is the first book to demonstrate the importance of America, Britain, and France in the development of party politics in Germany after 1945. In the wake of the war, rightists of all descriptions, Communists, nationalists, and founders of small splinter parties all came under intense and deliberate pressure from the Western occupying forces. The occupiers arrived in Germany in 1945 without firm plans for reviving German politics and were forced to improvise by hastily constructing a licensing system for new parties. The Allies then used their licensing powers to limit and steer party politics in desirable directions, disempowering reactionary and hypernationalist forces, diluting fears of a Communist revolution, and preventing the political fragmentation that led to the collapse of the Weimar Republic a generation earlier. Based on extensive archival research, Politics After Hitler concludes that interference by the occupying forces made a stable and moderate party system in the FRG much more likely than has previously been assumed. The Allied occupation of Germany was therefore a resounding success in helping move the German political system toward the stability it enjoys to the present day.

This Major Reference series brings together a wide range of key international articles in law and legal theory. Many of these essays are not readily accessible, and their presentation in these volumes will provide a vital new resource for both research and teaching. Each volume is edited by leading international authorities who explain the significance and context of articles in an informative and complete introduction.

This Major Reference series brings together a wide range of key international articles in law and legal theory. Many of these essays are not readily accessible, and their presentation in these volumes will provide a vital new resource for both research and teaching. Each volume is edited by leading international authorities who explain the significance and context of articles in an informative and complete introduction.

For many centuries, the mountainous Caucasus region was a strategic backwater, inhabited by insular peoples and tribes, where the raw edges of Christian and Muslim empires rubbed abrasively together. Most of the Caucasus was absorbed into the Russian empire in the 10th century; its 112 recognized nationalities were thus all eventually smothered by the Soviet Union, only to reemerge with a vengeance when the Soviet empire collapsed. In the 1990's, the saga of the Caucasus republics has been one of clashing war-lord militias, coups and international attention of now increasingly focused on the tension, particularly since the discovery of the vast Caspian-Azerbaijan oil fields, reputed to exceed those of Kuwait. A pithy, accessible account of recent developments in Chechnya and Georgia and of the ongoing Armenian-Azerbaujan ethnic conflict, Edgar O'Ballance's latest book is the perfect primer for those hoping to gain a basic understanding of this hot spot region.

This crucial volume focusing on free speech, media, and law confronts complicated issues that are of interest not only to media law scholars, but to anyone concerned with the First Amendment. It questions whether freedom of speech is identical to freedom of the press and explores why the law restrains free speech for broadcast media but not for traditional print media. In dealing with the often opposing ideals of the rights of the media versus the rights of the individual, this volume tackles difficult legal and social questions of the day.

"Arabic hunting poetry from the Abbasid era, by renowned poet Ibn al-Mutazz"--

"This book provides a contemporary picture of what it looks like for women state level political candidates to run for office during times of insurgency politics and highlights the relevance of the Trump effect for women running for state legislative seats during the 2018 and 2020 election cycles"--

Argues that aesthetic pleasure plays a key role in both racial practices and struggles against racistdomination For Pleasure proposes that experimental aesthetics shaped race in the twentieth-century United Statesby creating transformative scenes of pleasure. Rachel Jane Carroll explains how aesthetic pleasure isfundamental to the production and circulation of racial meaning in the United States through a study ofexperimental work by authors and artists of color. For Pleasure offers methods for reading experimental literature and art produced by racially minoritizedauthors and artists working in and around the US, including Isaac Julien, Nella Larsen, Yoko Ono, JackWhitten, Byron Kim, Glenn Ligon, Zora Neale Hurston, Theresa Hak Kyung Cha, and Cici Wu. Along theway, we learn what a racist joke has to do with the history of monochrome painting, if beauty has a partto play in social change, and whether whimsy should be taken seriously as a political affect. Carrolldraws attention to key connections between aesthetic pleasure and experimentation through theirshared capacity for world-building. Neither aesthetic pleasure nor experimental forms are liberatory inand of themselves; however, both can interrupt, defamiliarize, and rearrange our habits of aestheticjudgment.

"An exposition of Islamic mysticism by a Sufi scholar"--

"Challenging Confinement is an examination of how the feminist movements in the late twentieth century ignited prison protests, activism, and reform in women's prisons during the era of mass incarceration"--

"Irish and Jews met each other in urban America and in the process transformed each other and the nation as a whole"--

"Christian Imperial Feminism examines how ecumenical Protestant women's practices of pageants, prayer, and political activism sustained the Christian imperial feminism of the White women's missionary movement within an emerging Protestant-inflected postwar racial liberalism"--

"The definitive work on the history, law, and practice of presidential impeachment in the United States"--