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This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase in multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite'-this book argues that there is a growing congruence of values among different cultures. It suggests that inspite of our differences, we are moving, at least in the corporate world, toward a larger unity.

This book explains how the Taliban, who view themselves as guardians of God, think it is their holy mission to protect Islam from the armies of the 'wrong' faiths. Paradoxically, their violent defence of the sacred encompasses worldly concerns such as social justice, peace, and political order. Guiding us to a finer understanding of the Taliban worldview, Sheikh builds a case for dialogue with an enemy that may choose to lay down arms if its grievances are correctlyunderstood.

The idea of citizenship goes beyond a legal-formal framework to denote substantive membership in the political community. While citizenship is identified with an ideal condition of equality of status and belonging, it gets challenged in societies marked by inequalities. As an idea that inspires struggle, citizenship remains an institution that is unbounded, changing, and always incomplete. This short introduction lucidly describes the history of citizenship in India,before moving on to the pluralities and the contemporary landscapes of citizenship. It traces the amendments in the Citizenship Act, 1955 and argues that the legal enframing of the citizen involves a simultaneous production of its other-the non-citizen. This book looks at the multiple margins thatconstitute the sites of constant churnings, releasing powerful new idioms, imaginaries, and practices of citizenship.

This book provides an insight into the functioning of formal, legal, and political institutions in the Indian democracy. It discusses the role and the importance of the rule of law, constitutional morality, and the opposition in its functioning.

This contribution to Political Anthropology, Migration Research, and Postcolonial Studies fills a gap in the hitherto under-represented scholarship on the settler society of the Andaman Islands, called Mini-India. The main actors of the book are migrants from criminalised, low-class, low-caste, landless, refugee, repatriated, and Adivasi backgrounds. While some achieved social mobility through their movement to this ''new world'' for South Asians, others continued toremain disenfranchised and marginal. This holds especially true for the Ranchis, Adivasi labour migrants from Chotanagpur, who are at the centre of an ethnographic case study in the second part of the book.Employing the concept of subalternity to investigate political negotiations of island history, collective identity, ecological sustainability, and resource access, the author analyses various shades of inequality arising from communities'' material and representational access to the state. Far from merely representing them as vulnerable victims of external domination, the author emphasizes subaltern agency in migration, settlement, and place-making processes. Representing characteristic views,practices, consciousness and voices of subaltern interlocutors, the book demonstrates particular strategies to achieve autonomy, autarchy, and peaceful cohabitation through movement, appropriation, and multi-layered means of resistance.

This unique book analyses how further economic reforms and closer relations with East Asian countries could enhance economic growth and integration in South Asia. It makes a powerful and realistic case for a two-pronged strategy in South Asian countries to (i) complete the economic reform process that they had begun in the 1980s and 1990s and (ii) implement the second round of "Look East" policies (LEP2). The book also identifies the unfinished policy reform agendafor each South Asian country and the components of the LEP2 that they should implement.

This book addresses pertinent issues around the role and status of caste in the new private occupational IT sector that boasts of merit as the ultimate equalizer. The author finds that in spite of the narrative of equality and justice, caste and gender status continues to influence access to IT education and in the new IT occupations in India.

The present book is a story of three roads of Calcutta which at various historical stages had produced diverse political and socio-economic currents, and led to the growth of institutions that had shaped the minds of Calcutta's citizens.

This is a revealing account of the Hindustani classical music maestro Bharat Ratna Pandit Bhimsen Joshi's (1922-2011) little-known personal life, as told by his eldest son, Raghavendra Bhimsen Joshi.

Through a series of case studies taken from everyday experiences of people following a variety of religions, this book interrogates the supposed epistemological dualism between modernity and religion in India. Through a study of oral and textual traditions, examining the perspectives of women and other marginal social and regional groups, as well as the diaspora, the book presents dynamically interacting textures of society-historically and in our contemporarytimes-engaging with modernity in divergent ways.

In the social sciences, civilization is one of the most oft-debated concepts. However, debates around civilization are still framed by Western assumptions and concerns- as with the very idea of civilization itself. Nevertheless, civilization remains a central theme in the Muslim world. Encounter with the concept and fact of civilization is comprised of a series of investigations that include multi-dimensional analyses. The overall objective of this volume is toexpose complex issues for further discussion pertaining to civilization.

This book describes spatially grounded transformations that are unfolding in the domains of production, consumption, social bonds and gender identities in rural India today. These transformations and the engendered emotional experiences that they locally evoke are used as the context to understand 'farmers' suicides'. The book thus challenges the common understanding that 'farmers' suicides' are objectively, uniformly and exclusively marked by 'farm-related' economiccauses. It attempts to locate farm related suicides in the wider complex of rural suicides and explores social meanings of suicide.

This book is a biographical study of Mahapandit Rahul Sankrityayan (18931963), a well-known figure in the field of Buddhist studies and Hindi literature. It views Rahul Sankrityayan as he passes through the struggle of a life of changed identities and relating this to his status as a nationalist. The book observes Sankrityayans life and work within the wider frame of the Indian subcontinent during the first half of the 20th century.

This edited volume brings together scholarly analysis of interdisciplinary approaches and perspectives to the sustainable development agenda and debates in India. The theoretical and empirical analyses conducted by the contributors create more questions than answers, yet an integrated whole emerging shows the future directions which will shape the policy and theoretical debates on sustainable development.

Vinay Bharat-Ram, in this delightful and breezy read, offers revealing glimpses into the lives and social circumstances of some of the most influential economic thinkers who have determined the way we understand economics today. Brimming with fascinating nuggets from their lives, this book journeys from Adam Smiths free-market capitalism to Amartya Sens welfare economics and beyond, demystifying several momentous economic developments along the way.

This book highlights the status and severity of the most heinous crime, that is, human trafficking, and the role of various international instruments or law enforcement bodies in combating this crime.

This book examines the scope and limitations of the discretionary powers of a president through various examples from India, Britain, and the Commonwealth. It draws on biographical material of Indian presidents and British sovereigns to explain how they tackled diverse political situations, the lessons from which can be unmistakable signposts for the future.

This book analyses the theoretical and philosophical frames of new (biotic) property, and assesses how its altered metaphysics inscribes itself in the politics of genetic resources. It probes how rights get framed within and by law and attempts to uncover the cunning or duplicitous nature of these rightsthe chasm between their intended benefits and their actual outcomes.

What does innovation mean to and in India? What are the predominant sites of activity where Indians innovate, and under what situations do they work or fail? This book addresses these all-important questions arising within diverse Indian contexts: informal economy, low-cost settings, large business groups, entertainment and copyright industries, an evolving pharma sector, a poorly organized and appallingly underfunded public health system, social enterprises for theurban poor, and innovations-for-the-millions. Its balanced perspective on India''s promises and failings makes it a valuable addition for those who believe that India''s future banks heavily on its ability to leapfrog using innovation, as well as those sceptical of the Indian state''s belief in thepotential of private enterprise and innovation. It also provides critical insights on innovation in general, the most important of which being the highly context-specific, context-driven character of the innovation project.

Translated from Odiya, Bheda is a story about caste conflicts in the Kalahandi district of Odisha. When the educated members of the Dalit community become conscious of their plight and rise up in revolt, the upper castes unite to take revenge on them and their leader.

The 11-year cycle of sunspots is one of the most intriguing natural cycles known to mankind. This book explores the fascinating science behind these phenomena and gives an insider's view of the history of the field.

Povertyand poverty eradication was the predominant paradigm within which Indias twentieth century science policy was constructed. Yet, when we think of science in India today, this earlier priority of poverty eradication is now hard to find. What accounts for this? This volume asks: Has the problem of poverty in India been solved? Or, has it become inconvenient alongside the rise of new narratives that frame India as a site of remarkable economic growth?

Anyone who has seen a wedding procession in northern India would have heard and seen the band of professional musicians accompanying the procession. This book is a detailed and colourful study of India's wedding bands.

Although the filmmaker Satyajit Ray is well-known across the world, few outside Bengal know much about the diverse contributions of his forebears to printing technology, nationalism, childrens literature, feminism, advertising, entreprenurial culture and religious reform. Even within Bengal, the earlier Rays are often regarded exclusively as childrens writers. The first study in English of the multifarious interests and accomplishments of the Ray family and itscollateral branches, The Rays Before Satyajit interweaves the Ray saga with the larger history of Indian modernity and its contradictions. Whilst eager to learn from the West and rarely drawn to simple-minded nationalism, the Rays, at their best, shunned mere imitation and sought to create forms of themodern that were thoroughly Indian and enthusiastically cosmopolitan. Some of the outcomes of this quest such as Upendrakishore Rays innovations in half-tone photography were even appreciated in the West, though the metropolitan careers of colonial innovators, as the book shows, were inevitably constrained by forces beyond their control. Ranging confidently across the history of religion, literature, science, technology and entrepreneurial culture, The Rays before Satyajit is not only acollective biography of an extraordinary family but illuminates the history of Indian modernity from a bracingly original perspective.

Swaminarayan Hinduism is rooted in its formation in India at the cusp of the early modern and colonial period. This book explores the new discoveries, recent research and interpretation of the history, doctrine, devotional arts, and transnational developments provide a foundation for a more comprehensive understanding of contemporary Swaminarayan growth, belief and practice. The themes that trace through the analyses are tradition and adaptation in the historical andsocial process of creating a complex new religious identity in response to social, economic and political changes. The book contains current academic research from several disciplinesincluding history, theology, the arts, architecture, sociology, and migration studiesto analyze how the stories,texts, and arts shape and reveal the thought, devotion, conduct, and socio-religious community that guide Swaminarayan Hindus through major transitions across time and space in several contexts. Swaminarayan is one of the rapidly expanding transnational Hindu movements with followers and institutions throughout India and abroad, especially in the United States, Britain, East Africa and Australasia.

This text is an attempt to understand the practice of Christianity in a small neighbourhood in Kerala, and argues that people's interpretations of Christianity constitute a powerful mode of cultural expression and societal flexibility.