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#1 Globe and Mail Bestseller2016 Small Business Book Awards - Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Your happiness and your success depend on your working relationshipsThe people you manage. How well you work with your boss. The way collaboration happens with colleagues and peers. How you connect with important prospects and key clients.But the hard truth is this: most of us leave the health and fate of these relationships to chance.We say "Hi," exchange pleasantries ... and hope for the best.But every relationship becomes suboptimal at some point, whether it's a good one that goes off the rails or one that was poor from the start.Mostly we are resigned to the fact that this is what happens: relationships always get a little broken, or a little stale, or a little worse. C'est la vie, c'est la guerre. Carry on.But it doesn't have to be like this.Every working relationship can be better.This book shows you how to build the best possible relationship.One conversation. Five questions. Detailed guidance on how to prepare and set the relationship up for success. Key insights on how to maintain the relationship so that it will continue to thrive.

Your indispensable guide for coaching mastery.Language is a powerful tool that can unite, engage, and move people to action. It's all in what you choose to say, and how you say it.In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases-one for every letter of the alphabet-to help you move others toward greater purpose and accomplishment. Based on her extensive research with the University of Toronto and Harvard Medical School, Moon shows you how to apply each of these concepts to transform the way you relate to others and empower them to strive for and achieve better outcomes. Each entry includes an inspiring real-life example, and reflection questions to help you put it into action in your own life and in the lives of people around you.Whether you're a leader in business, education, healthcare, the public or non-profit sector-or even in your family-the ability to coach others and support them in achieving their goals is an integral skill one of the most important skills you can master. A guide to return to again and again, Coaching A-Z is an indispensable tool for anyone seeking to master the art of coaching and leadership.

Don't let your company run off the rails.A company spread across multiple internal organizations, projects, and time zones can be a little like a train without a conductor- moving, but prone to confusion, communication gaps, and at risk of veering off the rails. If your organization is beset by competing deadlines, inexpert strategies, and missed milestones, it's time to invest in your own business conductor: a program management office. In this essential field guide to building, staffing, and running a top-notch PMO, software industry executive and program management specialist Paula Dieli shares essential tools, insights, and real-life case studies from major companies such as Zendesk, Adobe, and Macromedia.Aimed at both business leaders and program managers, you'll learn everything you need to know about setting up a PMO-from creating schedules and managing issues, to running effective meetings, to building relationships and people skills. If you're serious about meeting corporate objectives and creating an environment of continued success and achievement, a PMO isn't just a no-brainer: it's a critical component in ensuring you stay on track and hit your strategic goals-reliably, on time, and with finesse.

Drive high-IMPACT business value with a game-changing strategy delivery systemORGANIZATIONS must accelerate strategic results to thrive, and they need you in the driver's seat. How do you achieve this, even when firefighting is the norm? With three decades helping organizations deliver change, 2021 World PMO Influencer Laura Barnard unveils the system she uses with clients and students to evolve stagnant project and transformation teams into nimble, business-driven delivery engines.The IMPACT Engine is a comprehensive playbook that will help you accelerate business value, deliver sustainable change, drive higher ROI, increase stakeholder buy-in, and earn your place guiding organizational priorities.Following the six-stage road map, you will embrace the IMPACT Driver Mindset, secure quick wins, and scale value while addressing shifting business priorities-the key to sustained relevance at the leadership table as the Strategy Navigator your C-Suite needs by their side. Packed with real-world examples and downloadable tools, this system will help you ignite high-performance delivery across the organization.

Are you ready to get introspective and inspired?From the author of the best-selling book The Coaching Habit comes a new daily journal to help you dig deep and move forward. With The Pause, Focus, Celebrate, Deepen, & Act Journal, author and coaching expert Michael Bungay Stanier (MBS) leads you to a new kind of practice. One that takes the best parts of a coaching conversation and whittles them into the types of questions that encourage reflection and spark momentum. And all of this with a commitment of just a few minutes each day.By combining a daily list of questions with weekly reflections, MBS has created a structure to help you assess life from both a zoomed in and zoomed out perspective. By balancing both viewpoints, the journal will have you feeling grounded in the present while simultaneously pushing you to grow. So, whether you're new to journaling or are looking to shake up an already established practice, the questions in these pages will help you to discover more about who you are and encourage you to evolve into the next best version of yourself.The first of two, 6 month journals meant to complement each other, start here to take the first step on the path to greater alignment, regular provocation, and deep reflection.

Know yourself, know your team, solve your challenge.When team leaders meet a challenge, they often spend more time dealing with their people than dealing with the challenge. They can't get their team to row in the same direction-or row at all. In Good Team, Bad Team, a ground-breaking primer for leaders, Sarah Thurber and Blair Miller share their decades of experience building, facilitating, and leading thriving teams alongside pioneering research from the fields of cognitive diversity and creative problem-solving. Effective team leadership isn't mind-reading-it's good science.Built on research from their popular FourSight System-used by Disney, Nike, and NASA-Good Team, Bad Team examines over 6 million data points on problem-solving styles that impact collaboration, innovation, and leadership. By integrating these scientific insights with creative strategies, Good Team, Bad Team presents a transformative model that empowers leaders to harness the diverse energies of their teams and generate powerful results.A good team isn't perfect, but its people know their purpose and trust each other. You might think bad teams are led by bad people. Actually, bad teams are often led by good people, who simply don't have what they need to lead. With practical exercises, relatable stories, and contrasting examples, Thurber and Miller clarify the complexities of how good and bad teams approach challenges and why they succeed or struggle to solve them. Good Team, Bad Team is the must-read leadership toolkit to navigate the ever-evolving landscape of collaboration and achieve extraordinary results-together.

Sales success begins with yourself.You can't sell without listening to your customers-and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships.As executives at the Nashville-based Integrity Solutions, Esterday and Roberts have crafted a proprietary sales coaching program that has helped clients in 130 countries and multiple industries, from financial services to manufacturing to healthcare. Their unique sales philosophy is rooted in a values-based, customer-centered approach, where authentic business relationships matter above all else.With self-analysis exercises and customized strategies, you'll learn how your mindset-which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed-is the foundation of top sales performance. You'll then learn how to hone your skillset-the daily tools and tactics that make or break sales-by creating a personal sales plan and taking action in your immediate environment and beyond. In addition to real-world success stories demonstrating the concepts' practical application, each chapter ends with a Coaching Corner segment that supports your growth.If you're a sales executive, manager, or rep who has hit a plateau or who just doesn't think they're cut out for sales, this book is your breakthrough.

Simplify, structure, and scale your marketing plan - without the extra workYou keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.In this book, you'll discover:¿ The exact tools and tactics you need to build a devastatingly effective marketing system¿ How to simplify, systemize and scale your marketing¿ How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results ¿ How to create marketing so valuable to your audience that they'd actually be willing to pay you for it¿ How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing¿ How to massively remove waste and increase the efficiency of your branding efforts¿ How to achieve product/market fit so that your marketing will cut through the noise¿ How "program" your market to bend to your will¿ How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure¿ How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective¿ How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.

Recovery is the longest road towards a better future.So says Joe Calendino, former full-patch Hells Angel and now award-winning youth community leader. In The Longest Road, Joe remembers his young adulthood, when he spiralled out of control, consumed by drugs and alcohol, ending up strung out and desperate in Vancouver's Downtown Eastside. Now, as Executive Director of Yo Bro Yo Girl Youth Initiative, it's his mission to protect at-risk youth from that same fate.In The Longest Road, Calendino keeps it raw and real-he's the first to admit that his path to advocacy was anything but straight. From the Hells Angels clubhouse to the darkest crack dens, Calendino reveals all his remarkable moments of struggle, intervention, recovery, and redemption.Written with Calendino's most trusted confidant and former high school counsellor Gary Little, building on their first book together, To Hell and Back, this new memoir shares not just Joe's story but the stories of the hidden angels who saved his life and those of the young people he now strives to help. There are families who have lost loved ones to overdose, friends whose habits have landed them in gangs or in jail, and the call to action of a community who needs help, healing, and hope-now more than ever.With this page-turning memoir, Calendino is living proof that sometimes all it takes is someone believing in you to completely change your life.

We speak in we. A journey towards racial healing and the relationships that set us free.Addressing the leaders of today and tomorrow, An Other World alternates between heart-wrenching but hopeful letters to Hanif Fazal's daughter Amina, reflections on Fazal's formative life experiences and lessons on identity, Black and Brown relationships, and a unique type of freedom that could be available to all of us. ¿¿In this moving blend of social commentary and memoir with a call to action, Fazal-co-founder of the Center for Equity and Inclusion-documents his journey towards Black and Brown joy, freedom, and belonging. This timely book traces Fazal's relationships with Black and Brown family members, professional colleagues, and close friends as they attempt to thrive at home, school, and work in the all-consuming whiteness of Portland, Oregon, and the broader United States landscape. Fazal's youth involved a constant experience as the other in an all-white school system, breakdowns in family, and feeling split between his Mexican and Indian heritages. He went on to create programs that offered healing and belonging to BIPOC youth in schools and to BIPOC adults in the workplace. In An Other World, Fazal pinpoints how educational and professional diversity frameworks often perform surface-level inclusion but refuse to invest fully in the complex realities of their BIPOC learners and employees. He also stares down the myth of "making it" and invites BIPOC communities to reflect and redefine success on their own terms.

You can't change people. But you can change the world.The pace of change has picked up and will continue to do so. The future is requiring us to get ourselves and others engaged in change rapidly. In Spark Action, internationally acclaimed speaker, entrepreneur, and advisor Gregg Brown unlocks why people aren't motivated to act on our ideas and shares insights and strategies to spark positive change in our organizations and communities.With a thirty-year career that spans the health-care, education, non-profit, and private sectors, Gregg has learned what makes people tick and how to help them take action, often in difficult circumstances. But he's the first to admit that he wasn't always so confident with change.With interactive self-reflection activities and story-building frameworks, Gregg outlines a clear pathway to lead change that begins on the inside and bridges out to impact the people, organizations, and communities around us.Gregg shares customized strategies and inspirational success stories that he has nurtured in his diverse clients-from Fortune 500s to governments to humanitarian organizations. Gregg's easy-to-follow advice, paired with his signature enthusiasm and candour, will ignite your change-making mastery before you've even finished the book!

If you listen, they will speakWe know the impacts of poor leadership: lackluster performance, missed opportunities, deleterious cultures, and, in some cases, disaster. While these issues are all too common, leaders also possess an immense opportunity. They can create a speak-up culture, one in which people feel it is both safe and worth it to share their ideas, concerns, disagreements, and even mistakes-all for the betterment of the organization.Speak-Up Culture is for leaders at all levels¿ from senior executives who believe in putting people and purpose first; to mid-level supervisors who wish to lead better and nurture the voice of their people; to aspiring leaders who want to uncover their strengths and better provide support to those in their span of care. All these leaders share a common desire to know a better way to behave as a leader. They want to operate in a team and culture where people are engaged and willingly speak up, for the success of the whole organization.Stephen Shedletzky has focused his career on helping leaders listen to and nurture the voices of others- to foster an environment where people feel heard and that they, their opinion, and their contributions matter. Speak-Up Culture shows you how creating such an environment is the responsibility and the advantage of every leader who wants to be great at leading, and who wants to create a better version of humanity while they do. Because the bottom line is that organizations with speak-up cultures are safer, more innovative, more engaged, and better-performing than their peers.

In the mid-1880s, Johnny Lind, a teenager from Pond Mills, Ontario, struck out for adventure and wealth. After a decade working as a railroader in the United States, Johnny headed north, to Yukon and Alaska, and he was mining gold nearby when the Klondike Gold Rush began.As a "sourdough," albeit an unsung one-the nickname for miners who had survived an entire winter in the North-Lind's story goes largely unrecognized in the lore of the era, his understated demeanor overshadowed by the larger-than-life characters that dominate the history books. But he kept journals recording his adventures in the Klondike, and these form an invaluable personal record. His stories shed light on the people and events of the gold rush, from the perspective of an everyman who wound up striking it rich.Here, Johnny Lind's grandson Phil Lind shares his grandfather's fascinating story, along with his love of the Klondike, the history of the gold rush, the colourful players in that famed period, and the peoples and land affected by the legendary stampede for wealth.

The strongest lifeline is the one that leads you back to the gut of who you truly are.You're burned out, lost, and rudderless. Susie deVille was where you may be now: drowning in debt, in the grip of unhealthy habits, with a marriage and business that had come crashing against the rocks.Today she is thriving. Not only did she dig out from debt, she paid for her children's educations in cash, funded her retirement, and embraced a healthy and joyful lifestyle. Most of all, by reconnecting with her creativity, she reclaimed her confident, true self and discovered how to draw her ideal clients right to her. And in Buoyant, she teaches how you, too, can tap into your innate creativity to find your way back to feeling more alive as you effortlessly connect with and captivate your market.In this transformational guide, deVille shares life-changing insights and exercises, along with her personal journey and those of clients, to take you on a Creative Rebel's Voyage(TM). As you travel this path, you'll discover how to transmute feelings of overwhelm and fear into decisive action and confidence. The prevalent advice to entrepreneurs is broken: go all-in, maximize productivity at all costs, and live to work. There is a much easier path to success, joy, and flow. It's time to wake up, stir your soul, and reach your intuitive longings. Will you accept the grand adventure of living your inspired, true nature?

An identity that spans the globe.In this astonishing memoir, Graci Harkema revisits her experience growing up as an adoptee from the Congo in Grand Rapids, Michigan. She traces her path to claiming and living her own story, becoming a successful consultant on diversity, equity and inclusion, racial justice, LGBTQ+ equality, and women in business. Born amid civil unrest in a mud hut in the Congo and weighing a mere three pounds, Harkema was left at an orphanage, where she was not expected to live another day. But that afternoon, a visiting American missionary saw her sleeping in a doll's bed and heard a voice inside her say, "This is your daughter."Her childhood was spent wishing to be lighter and blonder, like her siblings and classmates. Out of fear of standing out even more from her peers, Harkema kept her sexuality a secret, only coming out of the closet years later-during a job interview! Eventually, she learned to see her identity as her superpower, instead of her shame.Today, Harkema helps embrace diversity and drive inclusion to ensure open and safe work environments. She is committed to empowering employees to perform to their potential as their authentic selves-setting an example as she continues to live her own story, journeying to meet her birth mother, to discover one more piece of herself.

You CAN change your business destiny.From a veteran technology executive comes an essential toolkit to reveal exactly where your company's true value lies-and how to reap its rewards.Over his 30 years as an executive in the technology sector, Matt Hulett has become the go-to company fixer. From RealNetworks to Rosetta Stone to Expedia, he has steered start-ups and large companies into renewed areas for growth and driven more than $2 billion in value creation. Now, he shares five key questions that will uncover new insight into your business' potential-without the need for a lengthy and costly strategic planning process.Through real-life examples, personal stories, and insights from thought leaders and CEOs, Hulett guides you through the steps of taking a deep dive into your company's pivot potential. He shows you how to take stock of your business, from your company's alignment to market trends and your supply chain position, to your value proposition for customers, to your ability to raise capital.Along the way, you'll begin to identify where your true potential lies, and map out a plan to capitalize on it. With expert advice on assessing industry shifts, valuable insights on leading teams, and tips for raising money and pitching investors, Hulett shows you exactly where to look, and what you need to find, in order to map out a new future for you and your company.

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.There are big gorgeous goals that we all need to set. These are so different from goals that we know we can accomplish because they feel safe and tidy. These goals scare us; they keep us up at night-because we fear they are beyond our grasp. We all know women who are great at achieving big gorgeous goals. How do they do it? What allows them to reach outward, upward, and think expansively? The book explores the possibilities that open when we set big gorgeous goals, and the common characteristics in the women who move towards these.Through stories and lessons, the book shows women leaders how thinking beyond habitual limits allows us to surpass our current levels of success. It includes Julie's personal story of becoming a founder of an unexpectedly and wildly successful children's labels company that started in one of the founders' basement and was eventually sold at an eight-figure price. And it tells the story of what happened next, when having hit a business high, she found herself at an inflection point, where she needed to draw on different resources to find a new path to success. Julie Ellis shares the lessons she has learned as an entrepreneur and those of several other women entrepreneurs she interviewed for the book. Their experiences impart to readers the qualities that allow us to thrive as women in business, to healthily, sustainably integrate the work of leadership into their larger lives as mothers, caregivers, partners, dreamers and so much more...