Bøker utgitt av Page Two Books, Inc.

Authoritative guide to getting the most out of your workforce, from the author of "The Coaching Habit". Reveals how to curb the temptation to dole out advice and instead learn how to say less but ask more. With examples of common problem situations, and everyday coaching tips.

If you want to be heard, you need to know how to listen?Communication isn't all about what you say. It's about what you hear, what you notice, and how you respond. In short: it's about how you listen. And despite leaders spending eighty-three percent of their day listening, only two percent of them have ever been trained in how to listen effectively? At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected-because most don't know how to truly listen? The result? You constantly fight to be "heard" over all the noise and distraction. You feel frustrated, confused, ignored, and feel like no one is paying attention. You are drained and tired of repeating yourself. Work conversations take longer than necessary because most people only listen to fourteen percent of what the speaker thinks and means. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren't listening-and what to do about it? When you understand the art and science of listening, you'll master the missing half of communication-and create a more powerful impact in your workplace and beyond.

#1 Globe and Mail Bestseller2016 Small Business Book Awards - Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Your happiness and your success depend on your working relationshipsThe people you manage. How well you work with your boss. The way collaboration happens with colleagues and peers. How you connect with important prospects and key clients.But the hard truth is this: most of us leave the health and fate of these relationships to chance.We say "Hi," exchange pleasantries ... and hope for the best.But every relationship becomes suboptimal at some point, whether it's a good one that goes off the rails or one that was poor from the start.Mostly we are resigned to the fact that this is what happens: relationships always get a little broken, or a little stale, or a little worse. C'est la vie, c'est la guerre. Carry on.But it doesn't have to be like this.Every working relationship can be better.This book shows you how to build the best possible relationship.One conversation. Five questions. Detailed guidance on how to prepare and set the relationship up for success. Key insights on how to maintain the relationship so that it will continue to thrive.

Superfans aren't just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.

Don't let your company run off the rails.A company spread across multiple internal organizations, projects, and time zones can be a little like a train without a conductor- moving, but prone to confusion, communication gaps, and at risk of veering off the rails. If your organization is beset by competing deadlines, inexpert strategies, and missed milestones, it's time to invest in your own business conductor: a program management office. In this essential field guide to building, staffing, and running a top-notch PMO, software industry executive and program management specialist Paula Dieli shares essential tools, insights, and real-life case studies from major companies such as Zendesk, Adobe, and Macromedia.Aimed at both business leaders and program managers, you'll learn everything you need to know about setting up a PMO-from creating schedules and managing issues, to running effective meetings, to building relationships and people skills. If you're serious about meeting corporate objectives and creating an environment of continued success and achievement, a PMO isn't just a no-brainer: it's a critical component in ensuring you stay on track and hit your strategic goals-reliably, on time, and with finesse.

Know yourself, know your team, solve your challenge.When team leaders meet a challenge, they often spend more time dealing with their people than dealing with the challenge. They can't get their team to row in the same direction-or row at all. In Good Team, Bad Team, a ground-breaking primer for leaders, Sarah Thurber and Blair Miller share their decades of experience building, facilitating, and leading thriving teams alongside pioneering research from the fields of cognitive diversity and creative problem-solving. Effective team leadership isn't mind-reading-it's good science.Built on research from their popular FourSight System-used by Disney, Nike, and NASA-Good Team, Bad Team examines over 6 million data points on problem-solving styles that impact collaboration, innovation, and leadership. By integrating these scientific insights with creative strategies, Good Team, Bad Team presents a transformative model that empowers leaders to harness the diverse energies of their teams and generate powerful results.A good team isn't perfect, but its people know their purpose and trust each other. You might think bad teams are led by bad people. Actually, bad teams are often led by good people, who simply don't have what they need to lead. With practical exercises, relatable stories, and contrasting examples, Thurber and Miller clarify the complexities of how good and bad teams approach challenges and why they succeed or struggle to solve them. Good Team, Bad Team is the must-read leadership toolkit to navigate the ever-evolving landscape of collaboration and achieve extraordinary results-together.

Sales success begins with yourself.You can't sell without listening to your customers-and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships.As executives at the Nashville-based Integrity Solutions, Esterday and Roberts have crafted a proprietary sales coaching program that has helped clients in 130 countries and multiple industries, from financial services to manufacturing to healthcare. Their unique sales philosophy is rooted in a values-based, customer-centered approach, where authentic business relationships matter above all else.With self-analysis exercises and customized strategies, you'll learn how your mindset-which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed-is the foundation of top sales performance. You'll then learn how to hone your skillset-the daily tools and tactics that make or break sales-by creating a personal sales plan and taking action in your immediate environment and beyond. In addition to real-world success stories demonstrating the concepts' practical application, each chapter ends with a Coaching Corner segment that supports your growth.If you're a sales executive, manager, or rep who has hit a plateau or who just doesn't think they're cut out for sales, this book is your breakthrough.

Resilience is not a given. You need a strategy.Leaders and business professionals handle grueling hours and exceed high expectations. They are undaunted by challenges and embrace opportunities for growth. They assume they are resilient.But given enough demands, anyone can burn out. This makes logical sense, yet you likely still think it could never be you. You are fabulous and at risk of burning out.Resilience is not an innate character trait. Whether you're in a leadership role or working as part of a team, you need to implement strategies that build and nurture resilience. You need a resilience plan. Award-winning mental health expert Marie-Hélène Pelletier draws on her clinical practice and extensive knowledge in therapeutics and business practices to explore how resilience is the best defense against burnout and how everyone can build it in themselves-not with a one-size-fits-all plan but with strategies to help you create a custom plan.Pelletier uses relatable stories and activities to bring her concepts into context. By working through the exercises in this practical guide, you will have a goal-oriented, custom strategy with the knowledge to implement and sustain it, to protect your health and success into the future.

A journey of self-exploration, forgiveness, and individual and collective healing.Where Tenderness Lives is a loving exploration of what it means to unravel what we've learned from our families, societies, religions, and cultures in order to heal and create a purposeful and joyful life. In this illuminating book, acclaimed author Heather Plett reveals:¿ How trauma-from the earliest patterns of our upbringing to devastating events-can shape our lives and our personalities¿ How treating ourselves with radical tenderness can be the balm of healing for our wounded selves, and how this healing can invite others into their own healing¿ How learning to hold space for ourselves-our hopes, our aspirations, and our desires-is one of the most worthwhile pursuits of a life well-livedEach chapter in this heartfelt and honest book contains a revelation about how to move from shades of fear and doubt to freedom and joy. Through stories that range from what it meant to grow up Mennonite to surviving a horrific assault; from leaving a marriage that no longer worked to the poignant moment her grown daughters leave home, Plett provides a vocabulary of understanding how we grew into the people we are and how to move on from what no longer serves us.By reflecting on her own life with vulnerability and self-compassion, Plett provides a springboard for your own self-exploration, as well as a path to individual and collective healing.

Simplify, structure, and scale your marketing plan - without the extra workYou keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.In this book, you'll discover:¿ The exact tools and tactics you need to build a devastatingly effective marketing system¿ How to simplify, systemize and scale your marketing¿ How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results ¿ How to create marketing so valuable to your audience that they'd actually be willing to pay you for it¿ How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing¿ How to massively remove waste and increase the efficiency of your branding efforts¿ How to achieve product/market fit so that your marketing will cut through the noise¿ How "program" your market to bend to your will¿ How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure¿ How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective¿ How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.

Recovery is the longest road towards a better future.So says Joe Calendino, former full-patch Hells Angel and now award-winning youth community leader. In The Longest Road, Joe remembers his young adulthood, when he spiralled out of control, consumed by drugs and alcohol, ending up strung out and desperate in Vancouver's Downtown Eastside. Now, as Executive Director of Yo Bro Yo Girl Youth Initiative, it's his mission to protect at-risk youth from that same fate.In The Longest Road, Calendino keeps it raw and real-he's the first to admit that his path to advocacy was anything but straight. From the Hells Angels clubhouse to the darkest crack dens, Calendino reveals all his remarkable moments of struggle, intervention, recovery, and redemption.Written with Calendino's most trusted confidant and former high school counsellor Gary Little, building on their first book together, To Hell and Back, this new memoir shares not just Joe's story but the stories of the hidden angels who saved his life and those of the young people he now strives to help. There are families who have lost loved ones to overdose, friends whose habits have landed them in gangs or in jail, and the call to action of a community who needs help, healing, and hope-now more than ever.With this page-turning memoir, Calendino is living proof that sometimes all it takes is someone believing in you to completely change your life.

We speak in we. A journey towards racial healing and the relationships that set us free.Addressing the leaders of today and tomorrow, An Other World alternates between heart-wrenching but hopeful letters to Hanif Fazal's daughter Amina, reflections on Fazal's formative life experiences and lessons on identity, Black and Brown relationships, and a unique type of freedom that could be available to all of us. ¿¿In this moving blend of social commentary and memoir with a call to action, Fazal-co-founder of the Center for Equity and Inclusion-documents his journey towards Black and Brown joy, freedom, and belonging. This timely book traces Fazal's relationships with Black and Brown family members, professional colleagues, and close friends as they attempt to thrive at home, school, and work in the all-consuming whiteness of Portland, Oregon, and the broader United States landscape. Fazal's youth involved a constant experience as the other in an all-white school system, breakdowns in family, and feeling split between his Mexican and Indian heritages. He went on to create programs that offered healing and belonging to BIPOC youth in schools and to BIPOC adults in the workplace. In An Other World, Fazal pinpoints how educational and professional diversity frameworks often perform surface-level inclusion but refuse to invest fully in the complex realities of their BIPOC learners and employees. He also stares down the myth of "making it" and invites BIPOC communities to reflect and redefine success on their own terms.

It's time to forget everything you think you know about selling.Winning new customers is the number one challenge 80 percent of entrepreneurs face-and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney-who once struggled to pay bills and is now a top sales coach and influencer-says the reason so many of us are bad at selling is, well, we think selling is bad.In the "book my clients have been asking me for," Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them.With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy.Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences.Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results-it'll make you feel fantastic about every transaction.

You can't change people. But you can change the world.The pace of change has picked up and will continue to do so. The future is requiring us to get ourselves and others engaged in change rapidly. In Spark Action, internationally acclaimed speaker, entrepreneur, and advisor Gregg Brown unlocks why people aren't motivated to act on our ideas and shares insights and strategies to spark positive change in our organizations and communities.With a thirty-year career that spans the health-care, education, non-profit, and private sectors, Gregg has learned what makes people tick and how to help them take action, often in difficult circumstances. But he's the first to admit that he wasn't always so confident with change.With interactive self-reflection activities and story-building frameworks, Gregg outlines a clear pathway to lead change that begins on the inside and bridges out to impact the people, organizations, and communities around us.Gregg shares customized strategies and inspirational success stories that he has nurtured in his diverse clients-from Fortune 500s to governments to humanitarian organizations. Gregg's easy-to-follow advice, paired with his signature enthusiasm and candour, will ignite your change-making mastery before you've even finished the book!

If you listen, they will speakWe know the impacts of poor leadership: lackluster performance, missed opportunities, deleterious cultures, and, in some cases, disaster. While these issues are all too common, leaders also possess an immense opportunity. They can create a speak-up culture, one in which people feel it is both safe and worth it to share their ideas, concerns, disagreements, and even mistakes-all for the betterment of the organization.Speak-Up Culture is for leaders at all levels¿ from senior executives who believe in putting people and purpose first; to mid-level supervisors who wish to lead better and nurture the voice of their people; to aspiring leaders who want to uncover their strengths and better provide support to those in their span of care. All these leaders share a common desire to know a better way to behave as a leader. They want to operate in a team and culture where people are engaged and willingly speak up, for the success of the whole organization.Stephen Shedletzky has focused his career on helping leaders listen to and nurture the voices of others- to foster an environment where people feel heard and that they, their opinion, and their contributions matter. Speak-Up Culture shows you how creating such an environment is the responsibility and the advantage of every leader who wants to be great at leading, and who wants to create a better version of humanity while they do. Because the bottom line is that organizations with speak-up cultures are safer, more innovative, more engaged, and better-performing than their peers.

Harness the transformative power of chaos.When you are facing exponential change or uncertainty at work or at home, it can seem unique to you and overwhelming, but the truth about chaos is that it isn't personal, and it doesn't have to be negative.In Positive Chaos, award-winning keynote speaker, author, and executive coach Dan Thurmon helps you better understand the true nature of chaos, including the positive aspects that you can harness to learn, grow, and excel. Using illuminating findings from a first-of-its-kind study, 2022 State of Chaos in the Workplace, Thurmon reveals the current impact of chaos experienced by the workforce and shares effective strategies and leadership attributes for succeeding in chaotic times. From discovering how credibility stems from vulnerability, to why being honest about what you don't yet know can empower others to feel more confident and capable of contributing, you will learn how to improve yourself while becoming a better leader.Chaos does not have to be confusing or debilitating. You can reach new goals, grow, and make meaningful contributions in life and in business even in the throes of change and unpredictability. Positive Chaos will help you to learn to understand and embrace chaos, rise above the noise, and be truly proactive, helpful, and fulfilled.

It's time to make stress your ally, not your enemy. Stress is inherent to the human condition. When not properly understood, stress can wreak havoc on our mental and physical health, our relationships, and our lives. But it doesn't have to be that way. In Stress Wisely, award-winning psychology scholar and resiliency expert Dr. Robyne Hanley-Dafoe explains how we can be strategic in stressful times by challenging everything we've been told about stress-and wielding its power in our favour. With her signature honesty, humor, relatability, and intimacy, Dr. Robyne draws on her vast research and real-world experiences in wellness, stress, and resiliency to help you navigate the chaos in the wisest way possible. Through smart strategies and awareness-raising exercises grounded in science and the eight touchstones of wellness-physical, emotional, intellectual, social environmental, occupational, financial, and spiritual-Dr. Robyne teaches you how to make your nervous system your ally in every stage of your life (yes, even in the most challenging circumstances).Life is joyful, complicated, messy, and downright hard at times, AND you are capable to navigate it all. In Stress Wisely, get ready to learn, unlearn, and integrate smart stressing principles for a healthier, more meaningful, and purpose-filled life that is waiting for you. Better days are ahead.

In the mid-1880s, Johnny Lind, a teenager from Pond Mills, Ontario, struck out for adventure and wealth. After a decade working as a railroader in the United States, Johnny headed north, to Yukon and Alaska, and he was mining gold nearby when the Klondike Gold Rush began.As a "sourdough," albeit an unsung one-the nickname for miners who had survived an entire winter in the North-Lind's story goes largely unrecognized in the lore of the era, his understated demeanor overshadowed by the larger-than-life characters that dominate the history books. But he kept journals recording his adventures in the Klondike, and these form an invaluable personal record. His stories shed light on the people and events of the gold rush, from the perspective of an everyman who wound up striking it rich.Here, Johnny Lind's grandson Phil Lind shares his grandfather's fascinating story, along with his love of the Klondike, the history of the gold rush, the colourful players in that famed period, and the peoples and land affected by the legendary stampede for wealth.

The strongest lifeline is the one that leads you back to the gut of who you truly are.You're burned out, lost, and rudderless. Susie deVille was where you may be now: drowning in debt, in the grip of unhealthy habits, with a marriage and business that had come crashing against the rocks.Today she is thriving. Not only did she dig out from debt, she paid for her children's educations in cash, funded her retirement, and embraced a healthy and joyful lifestyle. Most of all, by reconnecting with her creativity, she reclaimed her confident, true self and discovered how to draw her ideal clients right to her. And in Buoyant, she teaches how you, too, can tap into your innate creativity to find your way back to feeling more alive as you effortlessly connect with and captivate your market.In this transformational guide, deVille shares life-changing insights and exercises, along with her personal journey and those of clients, to take you on a Creative Rebel's Voyage(TM). As you travel this path, you'll discover how to transmute feelings of overwhelm and fear into decisive action and confidence. The prevalent advice to entrepreneurs is broken: go all-in, maximize productivity at all costs, and live to work. There is a much easier path to success, joy, and flow. It's time to wake up, stir your soul, and reach your intuitive longings. Will you accept the grand adventure of living your inspired, true nature?