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  • av Gerald L. Manning, Barry Reece & Michael Ahearne
    1 126,-

    For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292060422)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • av Alan Evans
    1 154,-

    Best-selling Technology in Action uses practical content and hands-on projects to keep you engaged in computing tasks and skills you can apply at work, in class or at home. Designed for today's technically savvy student, the text introduces difficult concepts at a basic level early on, then expands upon these skills as you build mastery. Youll come away with current, practical knowledge that will help you manage your digital lifestyle and pursue a career in technology.The 18th Edition provides coverage and images that are current with Windows 11 and reflect advancements in Wi-Fi 6e, 5G mobile broadband and more. Home Networks content now emphasizes how to evaluate systems with a secondary focus on installation, and material on new smart home communication protocol Matter is also included. 2 new exercises focusing on digital careers and security provide additional insight and practice.This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

  • av David K. Eiteman, Arthur I. Stonehill & Michael H. Moffett
    985 - 1 263,-

    Fundamentals of Multinational Finance is intended for use in undergraduate International Financial Management, International Business Finance, or International Finance courses A focused, streamlined approach to creating a global financial management strategy Tomorrows business leaders will be expected to comprehend global markets and lead their organizations through a constantly changing global environment. By grounding concepts in the context of illuminating case studies and real-world examples, Fundamentals of Multinational Finance familiarizes students with the fundamental concepts and tools necessary to implement an effective global financial management strategy. This edition includes the many new financial management challenges faced by todays business leaderswhile still providing students with a streamlined text that gets straight to the important concepts.

  • av Stanley G. Eakins & Frederic S. Mishkin
    1 070,-

  • av Ramesh Sharda
    1 041,-

    For 1 or 2-semester courses in business intelligence, data science, business analytics and MIS. Analytics and AI for tomorrow's managers Business Intelligence, Analytics, Data Science, and AI helps students understand the business-related impact of artificial intelligence, data science and analytics and prepares them for managerial roles. Vignettes and cases illustrate capabilities and costs of data science and analytics, as used by current businesses, while hands-on practice helps future managers use analytics effectively. The 5th Edition integrates the fully updated content of Analytics, Data Science, and AI, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 all-new chapters that empower future managers to master today's analytics and AI tech, such as ChatGPT.

  • av Chuck Munson, Jay Heizer & Barry Render
    1 013,-

    For courses in Operations Management. A Broad, Practical Introduction to Operations, Reinforced with an Extensive Collection of Practice Problems Principles of Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Tenth Edition contain ample supportfound in the books solved-problems and worked examplesto help readers better understand concepts important to todays operations management professionals. MyOMLab not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • av Edouard Gruwez
    257,-

    Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly. Whats the Message? uses the Prepare-Shape-Articulate model, youll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, youll stop the information overload with fewer emails and documents and improve working relationships.Think of specific People to focus your mindDefine a Purpose to know where youre headingPlan a Process or to optimise your reflection and timeStructure your ideas for simplicity and logic (slow thinking)Find Story-handles that engage us (fast thinking)Articulate to attract attention and stimulates comprehension

  • av Joel Hass
    1 280,-

    For 3-semester or 4-quarter courses in Calculus for students majoring in mathematics, engineering or science.Clarity and precisionThomas' Calculus goes beyond memorizing formulas and routine procedures to help students develop deeper understanding. It guides students to a level of mathematical proficiency and maturity needed for the course, with support for those who require it through its balance of clear and intuitive explanations, current applications and generalized concepts. The 15th Edition meets the needs of students with increasingly varied levels of readiness for the calculus sequence. This revision also adds exercises, revises figures and narrative for clarity, and updates many applications with modern topics.Hallmark features of this titleKey topics are presented both informally and formally.Results are carefully stated and proved throughout, and proofs are clearly explained and motivated.Strong exercise sets feature a wide range from skills problems to applied and theoretical problems.Writing exercises ask students to explore and explain various concepts and applications. A list of questions at the end of each chapter asks them to review and summarize what they have learned.Technology exercises in each section ask students to use the calculator or computer when solving the problems. Computer Explorations offer exercises requiring a computer algebra system such as Maple or Mathematica.Annotations within examples guide students through the problem solution and emphasize that each step in a mathematical argument is justified.New and updated features of this title Many narrative clarifications and revisions have been made throughout the text.A new appendix on Determinants and Gradient Descent has been added, covering many topics relevant to students interested in Machine Learning and Neural Networks.Many updated graphics and figures have been enhanced to bring out clear visualization and mathematical correctness.Many exercise instructions have been clarified, such as suggesting where the use of a calculator may be needed.Notation of inverse trig functions has been changed throughout the text to favor arcsin notation over sin^{-1}, etc.

  • av Abi Wainwright
    195

    Bring reading to life with well-known, family favourite characters! Help your child progress at home with Bug Club and Disney decodable readers for phonics phases 1-3.. Bug Club captures children's imagination, nurtures lifelong readers, and is proven to work: research shows that after 18 months, children using Bug Club were 11 months ahead of their expected reading age. Bug Club at home will complement children's school learning as they develop comprehension and fluency and provide independent reading practice with fully decodable phonics patterns. Children can engage with extra learning content, and activities at the back of each book - now with their favourite Disney characters!The books all feature our specially designed dyslexia-friendly font and are set on pastel coloured backgrounds to help reduce visual stress. Already used by 1.5 million children in over 3,300 Primary schools in the UK, Bug Club is an ideal solution to help fill in any reading gaps.

  • av Catherine Baker
    166

    Bring reading to life with well-known, family favourite characters! Help your child progress at home with Bug Club and Disney decodable readers for phonics phases 1-3.. Bug Club captures children's imagination, nurtures lifelong readers, and is proven to work: research shows that after 18 months, children using Bug Club were 11 months ahead of their expected reading age. Bug Club at home will complement children's school learning as they develop comprehension and fluency and provide independent reading practice with fully decodable phonics patterns. Children can engage with extra learning content, and activities at the back of each book - now with their favourite Disney characters!The books all feature our specially designed dyslexia-friendly font and are set on pastel coloured backgrounds to help reduce visual stress. Already used by 1.5 million children in over 3,300 Primary schools in the UK, Bug Club is an ideal solution to help fill in any reading gaps.

  • av Gemma Bagnall
    195

    Bring reading to life with well-known, family favourite characters! Help your child progress at home with Bug Club and Disney decodable readers for phonics phases 1-3.. Bug Club captures children's imagination, nurtures lifelong readers, and is proven to work: research shows that after 18 months, children using Bug Club were 11 months ahead of their expected reading age. Bug Club at home will complement children's school learning as they develop comprehension and fluency and provide independent reading practice with fully decodable phonics patterns. Children can engage with extra learning content, and activities at the back of each book - now with their favourite Disney characters!The books all feature our specially designed dyslexia-friendly font and are set on pastel coloured backgrounds to help reduce visual stress. Already used by 1.5 million children in over 3,300 Primary schools in the UK, Bug Club is an ideal solution to help fill in any reading gaps.

  • av Katherine Shepherd
    195

    Bring reading to life with well-known, family favourite characters! Help your child progress at home with Bug Club and Disney decodable readers for phonics phases 1-3.. Bug Club captures children's imagination, nurtures lifelong readers, and is proven to work: research shows that after 18 months, children using Bug Club were 11 months ahead of their expected reading age. Bug Club at home will complement children's school learning as they develop comprehension and fluency and provide independent reading practice with fully decodable phonics patterns. Children can engage with extra learning content, and activities at the back of each book - now with their favourite Disney characters!The books all feature our specially designed dyslexia-friendly font and are set on pastel coloured backgrounds to help reduce visual stress. Already used by 1.5 million children in over 3,300 Primary schools in the UK, Bug Club is an ideal solution to help fill in any reading gaps.

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