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This book is ideal for a one-semester course in statistics, offering a streamlined presentation of Introductory Statistics: Exploring the World through Data, by Gould/Ryan. Exploring the World through DataWe live in a data-driven world, and the goal of this text is to teach students how to access and analyze these data critically. Authors Rob Gould, Colleen Ryan, and Rebecca Wong want students to develop a data habit of mind because learning statistics is an essential life skill that extends beyond the classroom. Regardless of their math backgrounds, students will learn how to think about data and how to reason using data. With a clear, unintimidating writing style and carefully chosen pedagogy, this text makes data analysis accessible to all students. MyStatLab not included. Students, if MyStatLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyStatLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyStatLab from Pearson is the worlds leading online resource for teaching and learning statistics, integrating interactive homework, assessment, and media in a flexible, easy-to-use format. MyStatLab is a course management system that delivers improving results in helping individual students succeed.

Designed for both undergraduate and masters-level introduction to educational psychology courses. Helps students understand their own learning and apply the core concepts and principles of educational psychology. Educational Psychology: Developing Learners is known for its exceptionally clear and engaging writing, its in-depth focus on learning, and its extensive concrete applications. The text's unique approach helps students understand concepts by examining their own learning and then showing them how to apply these concepts as teachers. The text moves seamlessly between theory and applications, features the most extensive and integrated coverage of diversity, contexts of learning, and neuropsychology and brain development. It also includes innumerable concrete examples and artifacts to help readers connect educational psychology to real children and classrooms.

THE MOST COMPREHENSIVE COLLECTION OF PROBLEM-SOLVING TOOLS, GAMES AND TECHNIQUES USED BY BRAINSTORMERS, GAMECHANGERS AND TRAILBLAZERS. As working life becomes more complex, we are increasingly faced with problems which may at first seem insoluble. The Smart Solution Book is your guide to solving these problems, whatever their size. The Smart Solution Book explains each tool in detail what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other. Frame problems so they can be solved Find a solution to even the most intractable problem Enjoy the process of problem solving, whether alone or in collaboration with others Become more creative in your thinking so that, over time, solutions begin to present themselves The Smart Solution Book will change your way of thinking about business problems: apply the techniques and see the solutions unfold.

THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. Discover how to grow your online business for short, medium and long term growth Find out how to acquire, retain and understand your customers Use cost-effective sales, marketing and social media to build revenue and profile Understand how to shape the customer journey and convert browsers into buyers Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.

90 MANAGEMENT QUOTES FROM THE WORLDS BEST THINKERS THE INTRIGUING, FAST, AND FOCUSED ROUTE TO SUCCESS. The Little Book of Big Management Wisdom outlines 90 of the greatest management quotations ever. The majority of quotes have been taken from legendary business leaders and commentators, including Warren Buffet and Peter Drucker. However, there are a few surprise inclusions from such people as Robert Frost and Elvis Presley. Each quotation, what it means, how to use it and the questions you should be asking, is outlined in two pages so you can immediately start to apply it in the real world. Packed with advice on how to deal with a wide range of management issues, this book will provide you with the insight and skills you require to succeed. Manage and develop your business Manage yourself and your career Motivate and lead people Turn your customers into partners Plan effectively Make better decisionsAll you want to know and how to apply it - in a nutshell. Pure nectar - a distillation of management with passion. Not only a book for Management but should be required reading for any sales executive. Dr Paul Mycock, Principle Consultant, Ampercom Ltd

For all introductory-level courses in hospitality Prepare students to succeed in any area of the hospitality industry Introduction to Hospitality, Seventh Edition, focuses on hospitality operations while offering a broad, comprehensive view of the worlds largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; and assemblies, events, attractions, leadership, and management. Each section includes real-world profiles, first-hand accounts, and engaging case studies to help readers connect with the material and foster an appreciation of the industrys unique enthusiasm and passion. New photos, page layouts, and hands-on examples help students understand the how-to aspects of todays hospitality industry. Updated to reflect todays trends and realities, the Seventh Edition contains new coverage of spas, updated and new corporate profiles, salary information, hospitality-related technologies, and more! MyHospitalityLab not included. Students, if MyHospitalityLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyHospitalityLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyHospitalityLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. To help students explore the hospitality industry, MyHospitalityLab includes industry-specific simulations from Hospitality & Tourism Interactive (HTi), and real case studies written by industry leaders.

For courses in Human Physiology Dont just studyvisualize, explore and solve problems in human physiology with Principles of Human Physiology!Principles of Human Physiology, Sixth Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The Sixth Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, scientifically accurate, and visually appealing. Stanfields renowned flexible pedagogy allows instructors to choose what is essential to students when mapping out their course. MasteringA&P not included. Students, if MasteringA&P is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringA&P should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringA&P is an online homework, tutorial, and assessment program designed to work with Principles of Human Physiology to engage students and improve results. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources like Learning Catalytics.

For one-semester courses in human anatomy. Help students visualize human anatomy The #1 best-selling textbook for the human anatomy course, Human Anatomy, Eighth Edition is widely regarded as the most readable and visually accessible book on the market. The books hallmark strengths detailed art that teaches better and a student-friendly narrative are enhanced through more prominent in-text media references and updated Focus Figures. Within the text, photos reinforce real-world applications, and cadaver photos and micrographs appear side-by-side with art, working together to help students accurately visualize key anatomical structures. MasteringA&P not included. Students, if MasteringA&P is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringA&P should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringA&P is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics.

DO YOU KNOW WHAT'S STANDING BETWEEN YOU AND SUCCESS IN LIFE? IT'S YOU! CHANGE YOUR MINDSET TO DEAL WITH YOUR FEARS AND YOU INCREASE YOUR CHANCES OF SUCCESS. Fear of failure, fear of public speaking, fear of being you, fear of asking for what you want, fear of saying NO and fear of change, the list is endless and yet we all have fears in both our personal and professional lives. Fight the Fear will help you get the results you want by helping you to overcome your fears one step at a time. In short, easy-to-read, jargon-free chapters, youll discover proven strategies, skills and tools to help you deal with typical situations we all dread such as saying no, appearing confident without being arrogant, asking for what you want, public speaking and picking up the phone. Don't miss out on life's big opportunities, now you can manage your fear so it doesn't restrict you - there's nothing you can't handle. CHANGE THE WAY YOU BEHAVE EVERYDAY, YOUR THOUGHTS, YOUR BELIEFS, YOUR VALUES AND GAIN THE RESPECT YOU DESERVE. Mandies enthusiasm will be felt as you progress through this book, taking inspiration from her journey and assisting you to build your own confidence along the way. It provides a sound and practical framework to enable you to tackle any fears you may have, providing advice on how to overcome them, giving your chances of future success a massive boost. Mike Smith, Senior Inward Investment, Economy & Growth Officer, Chelmsford City Council A triumphant book - Mandies unique ability to motivate and inspire abounds within its pages. It will make you think about your fears in a new light, and ensure you take action to overcome them Nigel Risner, Motivational & Inspirational Speaker Exactly what I expected from Mandie, an absolutely fantastic book full of practical tips, advice and strategies to help you kick the fears holding you back and get you well on your way to success! Sarah Hurley, Director - Sarah Hurley Ltd This book is a no frills, no jargon, easy to read guide to losing the fears that hold you back in business. A great read with practical simple steps to help you conquer the fears that hold you back. Melissa Neisler Dickinson, Managing Director, The Suffolk Wedding Show If you are someone who wants to take control of your life and do it right now and this is the book for you. Mandy is an incredible person who has helped so many people break free from all this health and back and then helped and supported them in developing the confidence to achieve their goals. The reason this book is so good is that it tackles the number one issue that holds most people back and that's fear. Once people learn how to see through the illusion that fear can often be they can achieve their goals dreams and ambitions much easier. This is a book that is packed with tips tools, strategies and techniques to conquer fear and live your life to the full. I would highly recommend this book to anyone that wants to supercharge their life. Pete Cohen, Life coach, motivational speaker and best selling author Mandie helped me realise my dreams and I am eternally grateful for her triggering that special spark; not only to ignite my passion but turn it into a successful and profitable business. Angela Chouaib, MD & Founder, Www.SecretSurgery.co.uk Mandies book makes such impressive sense and even better, it is easy to read. It provides clarity in a world that is so fast paced now. Whilst Mandie remains bossy by including exercises and homework, she allows us to gain far more through actions and working out what matters to us. Sometimes it takes a while to recognise that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person comes along, we need to put aside our plans and reach for what we know is possible. Jo-anne Stewart, New Openings Project Manager Premier Inn and hub by Premier Inn

For courses in Econometrics. A Clear, Practical Introduction to EconometricsUsing Econometrics: A Practical Guide offers students an innovative introduction to elementary econometrics. Through real-world examples and exercises, the book covers the topic of single-equation linear regression analysis in an easily understandable format. The Seventh Edition is appropriate for all levels: beginner econometric students, regression users seeking a refresher, and experienced practitioners who want a convenient reference. Praised as one of the most important texts in the last 30 years, the book retains its clarity and practicality in previous editions with a number of substantial improvements throughout.

ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but its been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. Find a more effective, productive, quicker alternative to brainstorming new ideas. Develop and shape your ideas into winning results on your own or in a group. Achieve more insightful thinking on strategic opportunities. Quickly find solutions to the business issues that affect you. Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop. DONT GET STUCK IN A BRAINSTORM BRAINDRAIN. USE THE IDEA GENERATOR FOR FAST RESULTS.

For courses in global marketing. Marketing Research: The FundamentalsThe Eighth Edition of Marketing Research continues to provide students with a nuts and bolts introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

IT WOULD BE WONDERFUL IF YOU COULD ALWAYS ENSURE EVERYONE AGREED WITH YOUR WAY OF THINKING, WOULDNT IT? Youre already aware of how unlikely you are to progress at work, or make a name for yourself in life, if you struggle to get your ideas accepted by your prospects, your clients, your team, your boss, or your peers. Have you noticed how for some people it seems effortless, while the rest of us maybe you, would benefit from a little help? Step by step, Brilliant Persuasion introduces you to a formidable selection of some of the most powerful persuasion techniques used by the most successful business men and women throughout the world. Using practical exercises that you will effortlessly adapt into your everyday speech, Brilliant Persuasion will ensure you: Naturally lead people towards your way of thinking Quantum leap your negotiating skills Overcome objections Figure out the emotions behind your prospects decision-making process and covertly use this to your advantage Understand and acquire the basic technics of the language of persuasion Learn how to integrate persuasive techniques into everyday business and life scenarios Foster long-term trust, credibility and resonant rapport Understand why some words are more persuasive than others Subliminally plant suggestions and ideas into the minds of others.

This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world. Key features include: Myth or science? boxes, which provide repeated evidence that common sense can often lead us astray in the attempt to understand human behaviour, and that behavioural research offers a means for testing the validity of common-sense notions. OB in the news which prepares students to recognise and evaluate OB issues which often appear in the news when presented with them in newspapers, magazines, TV, etc. Face the facts: these boxes highlight interesting facts from recent surveys that emphasise key aspects of the text. For example, diversity across Europe, the extent of employee engagement, and the popularity of working in teams. As a whole, the content of the book is strong, and is well-structured with a European focus. Mohammad Lafiti, Uppsala University, Sweden

Blueprints provide a unique plan for studying the law, giving a visual overview of the vital building blocks of each topic and the various outside influences that come together in the study of law. This series enables the reader to place everything within memorable context and is useful in providing an overview of the law. Each text offers a clear understanding of legal study and an engaging introduction to each subject; presenting the study of law as both an academic subject and a force in society. The texts map to undergraduate law degree programmes and are tailored for use harmoniously alongside core law material.

Original / British EnglishSimon Simple is going on holiday and the police are looking for a spy. On the train, Simon meets a beautiful girl. He likes her and she likes him. But the spy is there too. Simon and the police cant see the spy. Can you?

Original / British EnglishMarcel is a mouse and a famous detective. He lives in Paris. One evening, two thieves steal a very expensive diamond ring the White Star. Then they steal a car. Marcel follows them across Paris to a caf. Can he get the White Star and bring it back?

Original / British EnglishMaisie King lives in the Bahamas. Her mother and father work at an Animal Hospital. Maisie has a new friend. His name is Ben and hes a dolphin. Ben is very ill. Maisie helps him. Then Maisie has a big problem. Can Ben help her?

Original / American EnglishKate Grant comes from Canada. She is visiting Europe with her mother and father. One evening she sees two men in a museum. They are taking a very famous pictureGirl with a Pearl Ear-ring. What can Kate do?

Original / British EnglishTina Daniels is thirteen years old and a star. She sings beautifully, and everyone loves her. Her mother has big ideas about Hollywood, but Tina is not happy. One day she goes away on a train. Who does she meet? What does she see? Read about Tinas new life.

Original / British EnglishHapu lives in Ancient Egypt. Hapus father is ill, but they havent got any money for a doctor. Hapu makes a beautiful necklace for Queen Cleopatra and takes it to her. But a guard says, Go home. How can Hapu meet the Queen and get a doctor for his father?

Blueprints provide a unique plan for studying the law, giving a visual overview of the vital building blocks of each topic and the various outside influences that come together in the study of law. This series enables the reader to place everything within memorable context and is useful in providing an overview of the law. Each text offers a clear understanding of legal study and an engaging introduction to each subject; presenting the study of law as both an academic subject and a force in society. The texts map to undergraduate law degree programmes and are tailored for use harmoniously alongside core law material.

Blueprints provide a unique plan for studying the law, giving a visual overview of the vital building blocks of each topic and the various outside influences that come together in the study of law. This series enables the reader to place everything within memorable context and is useful in providing an overview of the law. Each text offers a clear understanding of legal study and an engaging introduction to each subject; presenting the study of law as both an academic subject and a force in society. The texts map to undergraduate law degree programmes and are tailored for use harmoniously alongside core law material.

Completely updated and restructured to reflect the new AS/A Level Economics specifications, this highly acclaimed and well respected text book is written in a student friendly manner.

For one or two semester biochemistry courses (science majors). A highly visual, precise and fresh approach to guide todays mixed-science majors to a deeper understanding of biochemistryBiochemistry: Concepts and Connections engages students in the rapidly evolving field of biochemistry, better preparing them for the challenges of 21st century science through quantitative reasoning skills and a rich, chemical perspective on biological processes. This concise first edition teaches mixed-science-majors the chemical logic underlying the mechanisms, pathways, and processes in living cells through groundbreaking biochemical art and a clear narrative that illustrates biochemistrys relation to all other life sciences. Integration of biochemistrys experimental underpinnings alongside the presentation of modern techniques encourages students to appreciate and consider how their understanding of biochemistry can and will contribute to solving problems in medicine, agricultural sciences, environmental sciences, and forensics. The text is fully integrated with MasteringChemistry to provide support for students before, during, and after class. Highlights include interactive animations and tutorials based on the textbooks biochemical art program and Foundation Figures to help students visualize complex processes, apply, and test conceptual understanding as well as quantitative reasoning. MasteringChemistry not included. Students, if MasteringChemistry is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringChemistry should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.Also available with MasteringChemistryMasteringChemistry from Pearson is the leading online homework, tutorial, and assessment system, designed to improve results by engaging students before, during, and after class with powerful content. Instructors ensure students arrive prepared by assigning interaction with relevant biochemical concepts before class, and encourage critical thinking, visualization, and retention with in-class resources such as Learning Catalytics. Students can further master concepts after class by interacting with biochemistry animations, problem sets, and tutorial assignments that provide hints and answer-specific feedback. The Mastering gradebook records scores for all automatically graded assignments in one place, while diagnostic tools give instructors access to rich data to assess student understanding and misconceptions. Mastering brings learning full circle by continuously adapting to each student and making learning more personal than everbefore, during, and after class.

For the thermodynamics course in the Mechanical & Aerospace Engineering department Thermodynamics: An Interactive Approach employs a layered approach that introduces the important concepts of mass, energy, and entropy early, and progressively refines them throughout the text. To create a rich learning experience for todays thermodynamics student, this book melds traditional content with the web-based resources and learning tools of TEST: The Expert System for Thermodynamics (www.pearsonhighered.com/bhattacharjee)an interactive platform that offers smart thermodynamic tables for property evaluation and analysis tools for mass, energy, entropy, and exergy analysis of open and closed systems. MasteringEngineering not included. Students, if MasteringEngineering is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringEngineering should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringEngineering for Thermodynamics is a total learning package. This innovative online program emulates the instructors officehour environment, guiding students through engineering concepts from Thermodynamics with self-paced individualized coaching. Teaching and Learning ExperienceTo provide a better teaching and learning experience, for both instructors and students, this program will: Personalize Learning with Individualized Coaching: MasteringEngineering emulates the instructors office-hour environment using self-paced individualized coaching. Introduce Fundamental Theories Early: A layered approach introduces important concepts early, and progressively refines them in subsequent chapters to lay a foundation for true understanding. Engage Students with Interactive Content: To create a rich learning experience for todays thermodynamics student, this book melds traditional content with web-based resources and learning tools.

For non-majors biology courses. Compelling and relatable stories engage students in learning biology Colleen Belk and Virginia Borden Maier have helped students understand biology for more than twenty years in the classroom and over ten years with their popular text, Biology: Science for Life. The thoroughly revised Fifth Edition engages students with new storylines that explore high-interest topics such as binge drinking, pseudoscience, and study drugs. The book helps students develop scientific skills using new Working With Data figure legend questions and addresses common misconceptions with Sounds Right, But Is It? discussions in each chapter. This edition also offers a wealth of new Flipped Classroom activities and other resources to help professors enliven their classes and to help students assess their understanding of biology outside of class. MasteringBiology is not included. Students, if MasteringBiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MasteringBiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringBiology is an online homework, tutorial, and assessment product proven to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature personalized wrong-answer feedback and hints that emulate the office-hour experience and help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in Entrepreneurship, Small Business Management, and Starting a Business.A Comprehensive, Practical Approach to Starting a BusinessFor fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

Real People, Real ChoicesMarketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292097855)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Provides the framework to go from inquiry to understanding. Psychology: From Inquiry to Understanding, 3/e, teaches students how to test their assumptions, and motivates them to use scientific thinking skills to better understand the field of psychology in their everyday lives. By applying scientific thinking, students can more intelligently evaluate claims about both laboratory research and daily life. In the end, students will emerge with the psychological smarts, or open-minded skepticism, needed to distinguish psychological misinformation from credible, useful psychological information.