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Investing can be fun as well as rewarding. It could certainly earn you much more than you could gain by sticking your money in a bank account. It really does not require much to make money from the stock market - just an understanding of a few simple concepts and the following of a few rules. Written by the UKs most successful writer on investing, Get Started in Shares explains in very clear and simple terms what shares are, how they are traded and what to look out for as an owner of shares. This is a straight-talking guide to the mysteries of investing that assumes no prior knowledge and will build up your understanding of investing in a series of easy steps.

Accountability, Social Responsibility and Sustainability addresses the broad and complicated interactions between organisational life, civil society, markets, inequality and environmental degradation through the lenses of accounting, accountability, responsibility and sustainability. Placing the way in which organisations are controlled and the metrics by which they are run at the heart of the analysis, this text also explores how this system opposes the very concerns of societal well-being and environmental stewardship that form the basis of civilised society.Gray, Adams and Owen offer an in-depth and nuanced guide to this theory, recognising the crucial role played by scholars and practitioners in approaching these central tensions. The theory is extensively supported by analysis of developments in practice and in a real-world context. Aimed principally at undergraduate and postgraduate Accounting students, Accountability, Social Responsibility and Sustainability will prove invaluable to any student, teacher or practitioner with an interest in the central role accounting, finance, accountability, CSR and sustainability play in the future of society and the planet.

For introductory courses in Visual Basic Programming, offered in departments of Information Technology, Computer Science or Business.Merging the concept of a lab manual with that of a conventional textbook, the Deitels have crafted an innovative approach that enables students to learn programming while having a mentor-like book by their side. This best-seller blends the Deitel signature Live-Code Approach with their Application-Driven methodology. Students learn programming and Visual Basic by working through a set of applications. Each tutorial builds upon previously learned concepts while learning new ones. An abundance of self assessment exercises are available at the end of most chapters to reinforce key ideas. This approach makes it possible to cover a wealth of programming constructs within the Visual Basic 2010 environment.View the Deitel Buzz online to learn more about the newest publications from the Deitels.

Securities lending master agreements are vital for covering securities loans between contracting parties. They also offer legal and credit protection and a close-out netting procedure if a party defaults or goes bankrupt. These agreements are widely used by banks, securities houses, pension funds, hedge funds and insurance companies. Mastering Securities Lending Documentation is a practical guide to understanding the negotiation of these master agreements used in the United Kingdom, United States and Europe. It is an essential handbook for anyone involved in negotiating these agreements and includes: An introduction to the history and operations of the market A clear, user-friendly explanation of all paragraphs of the master agreements An easy-to use split page format with the original text and commentary Examples of commonly negotiated additions and amendments and their implications Answers to legal, risk and operational questions

The human race created money and finance. But our inventions re-create us. Mankind mistook moneya lubricant of society and human well-beingfor an end in itself. Finance, the monetary shadow of real things, came to dominate human reality. Extreme Money tells the story of how this happenedand, in so doing, it tells the story of the modern world.Bestselling author Satyajit Das draws on 33 years of personal experience at the heart of modern global finance to narrate this story. Das reveals the spectacular, dangerous money games that have generated increasingly massive bubbles of fake growth, Ponzi prosperity, sophistication, and wealthwhile endangering the jobs, possessions, and futures of virtually everyone outside the financial industry. Das shows how extreme money has become ever more unreal; how voodoo banking continues to generate massive phony profits even now; and how a new generation of Masters of the Universe has come to dominate the world. Extreme Money is about:The new financial fundamentalism: false gods, false prophets - Faith in money, faith in risk, faith in shadowsThe cult of risk and the growth engine that isnt - How financial engineering replaced real engineering and illusions replaced realityFinancial alchemy and the Doomsday Debt Machine- The rise of the global financial machine we cannot escapeThe new global oligarchyand the nihilistic games they play - Too smart, too fast, too greedy, too self-absorbedand far too dangerous

Economics Express Take exams with confidence Prepare for assessments with ease Understand quickly Revise effectively

Welcome to Economics Express a series of short books to help you: take exams with confidence prepare and deliver successful assignments understand quickly revise and prepare effectively. As you embark on your economic journey, this series of books will be your helpful companion. They are not meant to replace your lectures, textbooks, seminars or any other sources suggested by your lecturers. Rather, as you come to an exam or an assignment, they will help you to revise and prepare effectively. Whatever form your assessment might take, each book in the series will help you to build up the skills and knowledge you will need to maximise your performance. Each topic-based chapter will outline the key information and analysis, provide sample questions with responses, and give you the assessment advice and exam tips you will need to produce effective assessments based on these core topics. A companion website provides supporting resources for self testing, assessment, exam practice and answers to questions in the book. Ian Jacques was formerly a senior lecturer at Coventry University. He has considerable experience teaching mathematical methods to students studying economics, business and accounting.

Economics Express Take exams with confidence Prepare for assessments with ease Understand quickly Revise effectively

Economics Express Take exams with confidence Prepare for assessments with ease Understand quickly Revise effectively

Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune.

Welcome to Economics Express a series of short books to help you: take exams with confidence prepare and deliver successful assignments understand quickly revise and prepare effectively. As you embark on your economic journey, this series of books will be your helpful companion. They are not meant to replace your lectures, textbooks, seminars or any other sources suggested by your lecturers. Rather, as you come to an exam or an assignment, they will help you to revise and prepare effectively. Whatever form your assessment might take, each book in the series will help you to build up the skills and knowledge you will need to maximise your performance. Each topic-based chapter will outline the key information and analysis, provide sample questions with responses, and give you the assessment advice and exam tips you will need to produce effective assessments based on these core topics. A companion website provides supporting resources for self testing, assessment, exam practice and answers to questions in the book. Stuart Wall is series editor and Professor of Business and Economics Education. He is one of the UKs leading authors across a wide range of economic areas, with many of his textbooks translated into Chinese, Russian and other foreign languages. Stuart has extensive experience of assessing students work in economics from many UK and overseas universities.

Discover everything you want to know about digital photography in this easy to use guide, from the most essential tasks that youll want to perform, to solving the most common problems youll encounter. Digital Photography 2nd Edition In Simple Stepscovers every practical aspect of choosing and using a digital camera; from understanding its features and settings, to downloading and editing pictures onto your PC or laptop. This book is filled with easy to understand practical tasks that will help you to achieve immediate results. This series of vibrant books will teach you exactly what you need to know using A friendly, visual approach Easy-to-understand language Practical hands-on tasks Full-colour large format screenshotsTo build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page: ALERT! Explains and provides practical solutions to the most commonly encountered problems HOT TIPS Time and effort saving shortcuts SEE ALSO - Points you to other related tasks and information DID YOU KNOW? Additional features to explore WHAT DOES THIS MEAN? Jargon and technical terms explained in plain English

Were you looking for the book with access to MyAccountingLab?Essentials of Accounting with MyAccountingLab: International Editions, 11/e (ISBN: 9780273771517) and save 40%. For courses in Introductory Accounting.Essentials of Accounting is a workbook that provides a self-teaching and self-paced introduction to financial accounting for active users of business data. This text presents the ideas and terminology essential to understanding balance sheets, income statements, and statements of cash flows in a unique format that enables students to study and learn with ease. Essentials of Accounting is best used when paired with the Core Concepts of Accounting, which captures the full text (but not the programmed approach) of Essentials of Accounting, while including important accounting concepts and terms. Need extra support? This title can be supported by MyAccountingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyAccountingLab. You can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyAccountingLab: Essentials of Accounting with MyAccountingLab: International Editions, 11/e (ISBN: 9780273771517). Alternatively, buy access online at www.MyAccountingLab.com.For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

This introductory-level C programming book is designed primarily for engineering students required to learn how to program. In Engineering Problem Solving with C, 4e, best-selling author, Delores Etter, uses real-world engineering and scientific examples and problems throughout the text. Solutions to the problems are developed using the language C and the author's signature five-step problem solving process. Since learning any new skill requires practice at a number of different levels of difficulty, four types of exercises are presented to develop problem-solving skills - Practice! problems, Modify! problems, Short-Answer problems, and Programming problems. The author's clear and precise style creates a highly accessible and readable text for students of all levels.

For students taking a course in International Economics. Capture students attention with the issues and real data of todays most recent policy controversies.International Economics is an accessible, comprehensive and relevant guide for studying international economics. Using real data and issues that motivate theoretical discussions, this text captures students attention and equips them with a practical understanding of major policy questions.

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

For courses in Adaptive Filters.Haykin examines both the mathematical theory behind various linear adaptive filters and the elements of supervised multilayer perceptrons. In its fifth edition, this highly successful book has been updated and refined to stay current with the field and develop concepts in as unified and accessible a manner as possible.

For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketingwith comprehensive cases.

A Gift of Fire: Social, Legal, and Ethical Issues for Computing and the Internet, 4e is ideal for courses in Computer Ethics and Computers and Society. Sara Baase explores the social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and the controversies they raise. With a computer scientist's perspective, and with historical context for many issues, she covers the issues students will face both as members of a technological society and as professionals in computer-related fields. A primary goal is to develop computer professionals who understand the implications of what they create and how it fits into society at large.

Structured Computer Organization, specifically written for undergraduate students, is a best-selling guide that provides an accessible introduction to computer hardware and architecture. This text will also serve as a useful resource for all computer professionals and engineers who need an overview or introduction to computer architecture. This book takes a modern structured, layered approach to understanding computer systems. It's highly accessible - and it's been thoroughly updated to reflect today's most critical new technologies and the latest developments in computer organization and architecture. Tanenbaums renowned writing style and painstaking research make this one of the most accessible and accurate books available, maintaining the authors popular method of presenting a computer as a series of layers, each one built upon the ones below it, and understandable as a separate entity.

Write Brilliantly at university - whatever your course!An accessible, attractive guide to the most important academic writing skills a student needs to wite successfully for any purpose on any course, whether it be essays, assignments, reports, reflective writing, exam questions, research reports, literature reviews - any type of academic writing, on any course. This book will give the reader a sound grounding on what the whole business of academic writing is about, and will provide instantaneous, easily accessible answers to specific questions on all of the most important areas of academic writing.

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

For students who need to understand and use statistics but find the mathematical formulae daunting, Statistics without Maths for Psychology is the ideal guide. The clear, straightforward style and step-by-step SPSS walkthroughs take you through all the statistical procedures you will need. Activities and questions enable you to test your learning and increase your understanding in a practical, manageable way. Statistics without Maths for Psychology can also be packaged with MyResearchLab, an online resource covering key qualitative and quantitative research topics, packed with interactive digital learning tools, testing facilities and robust feedback for both students and teachers. To find out more about this exciting and powerful new resource or to request your free trial access, please contact your Pearson representative. Students:You need both an access card and a course ID to access MyResearchLab. 1. Is your lecturer using MyResearchLab? Ask your lecturer for your course ID. 2. If you have a course ID but no access code, please go to www.myresearchlab.co.uk to buy access to this interactive online study resource.

Global Financial Systems is an innovative, interdisciplinary text that explores the why behind global financial stability. Danielsson draws on economic theory, finance, mathematical modelling, risk theory, and policy to posit a coherent and current analysis of the global financial system. Nicely and clearly written for an undergraduate audiencethe book has a fresh perspective that will differentiate it from pre-crisis texts Professor Goodhart, Professor Emeritus, London School of Economics Global Financial Systems: Stability and Risk, looks to be an important book it will appeal to those interested in regulation as well as those more on the regulatory side. Professor Caprio, William Brough Professor of Economics at Williams College and Chair, Center for Development Economics Jon Danielsson is Director of the Systemic Risk Centre, London School of Economics, and Reader in Finance Visit the author's personal website at http://www.globalfinancialsystems.org/ to read two online chapters covering the latest developments.

For undergraduate and graduate courses in Hydrology. This text offers a clear and up-to-date presentation of fundamental concepts and design methods required to understand hydrology and floodplain analysis. It addresses the computational emphasis of modern hydrology and provides a balanced approach to important applications in watershed analysis, floodplain computation, flood control, urban hydrology, stormwater design, and computer modeling.

Digital Media encompasses a wide variety of topics including: the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. This edition has been expanded so that while students learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills students learn are transferable to whatever tool they end up using or have access to. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. Instructor/Student resources include: web-based interactive material, worksheets, programming assignments, demos, solutions to exercises, lecture notes and exam questions.

For courses in Finite Element Analysis, offered in departments of Mechanical or Civil and Environmental Engineering. While many good textbooks cover the theory of finite element modeling, Finite Element Analysis: Theory and Application with ANSYS is the only text available that incorporates ANSYS as an integral part of its content. Moaveni presents the theory of finite element analysis, explores its application as a design/modeling tool, and explains in detail how to use ANSYS intelligently and effectively. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Present the Theory of Finite Element Analysis: The presentation of theoretical aspects of finite element analysis is carefully designed not to overwhelm students. Explain How to Use ANSYS Effectively: ANSYS is incorporated as an integral part of the content throughout the book. Explore How to Use FEA as a Design/Modeling Tool: Open-ended design problems help students apply concepts.

For one-semester, undergraduate-level courses in Optoelectronics and Photonics, in the departments of electrical engineering, engineering physics, and materials science and engineering.This text takes a fresh look at the enormous developments in electo-optic devices and associated materialssuch as Pockels (Lithium Niobate) modulators.

Business Information Systems for Accounting Students offers a more practical approach than the typical accounting information systems textbook. The text covers the technical foundations of the topic, and provides a unique insight into what information systems and technology mean for accountants in today's business environment. Providing a contemporary education for undergraduate accounting students, Quinn and Kristandl offer a fresh perspective that is relevant to both UK and international students of computerised accounting, accounting information systems or accounting technology. Key features of the text include: Real life examples with QR codes for easy access on smart devices . Examples are drawn from leading organizations such as Ryanair, Marks and Spencer, SAP and The World Bank. Coverage of the features of selected office, accounting and business software Mini-cases to show how technology benefits business Tracking the relationship between accounting and technology in an ever changing world is no mean feat. Now, this book offers a comprehensive overview of technology- using many real-life examples - to introduce why and how technology matters for today's accountantProfessor Niels Dechow, EBS Business School, Wiesbaden.

The relationship between finance and strategy is important andthis text makes it a central themeand should make the subject much more relevant. Graham Diggle, Oxford Brookes UniversityThis text is well written, clear and easy to follow and innovative in that it provides a link between corporate finance and financial strategy. Shishir Malde, Nottingham Trent University What are the core principles of corporate finance and their links with financial strategy?What are the tools and techniques of financial decision-making necessary to solve real-life business problems?How in practice are financial strategies implemented that are appropriate to businesses at each stage of their life cycle? Corporate Finance and Financial Strategy answers these and many more questions. This textbook introduces contemporary financial issues and topics of growing importance such as Islamic finance, corporate governance, and behavioural finance, and discusses reasons for and implications of the current global financial crisis. Along with its accompanying resources, this text is a must for corporate finance and financial strategy undergraduates and postgraduates, MBAs, and those undertaking professional examination courses.