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  • av Abbey Deitel, Harvey Deitel & Paul Deitel
    1 162,-

    Appropriate for all basic-to-intermediate level courses in Visual Basic 2012 programming.Created by world-renowned programming instructors Paul and Harvey Deitel, Visual Basic 2012 How to Program, Sixth Edition introduces all facets of the Visual Basic 2012 language through a hands-on approach with hundreds of working programs. This book has been thoroughly updated to reflect the major innovations Microsoft has incorporated in Visual Basic 2012; all discussions and sample code have been carefully audited against the newest Visual Basic language specification. The Sixth Edition is updated to Visual Studio 2012 and includes new chapters on Windows 8 UI app development, Windows 8 graphics/multimedia, Windows Phone 8 app development and Windows Azure. Students begin by getting comfortable with the free Visual Basic Express 2012 IDE and basic VB syntax. Next, they build their skills one step at a time, mastering control structures, classes, objects, methods, variables, arrays, and the core techniques of object-oriented programming. With this strong foundation in place, the Deitels introduce more sophisticated techniques, including inheritance, polymorphism, exception handling, strings, GUI's, data structures, generics, and collections. Throughout, the authors show developers how to make the most of Microsofts Visual Studio tools. A series of appendices provide essential programming reference material on various topics.

  • - How to Drive Sales, Manage a Sales Team and Deliver Results
    av Graham Yemm
    220,-

    SELLING AND SALES MANAGEMENT IN ACTION The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: # The objectives of each section# An overview of the main principles# What you need to do to achieve success# A speed-read checklist to help you remember key points Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

  • av Glen Arnold
    526,-

    This jargon-busting book describes how the bond and money markets work and how they impact on everyday life. It assumes no specialised prior knowledge of finance theory and provides an authoritative and comprehensive run-down of the workings of the modern financial system. Its in the money markets where money, or the value of money, can be bought and sold. Its the place where Treasury bills, deposits, repurchase agreements, short-lived mortgages etc, can be traded. These are crucial to the global economy because they provide liquidity funding for the global financial system. Bond markets operate in the same way but are financial markets where participants can issue new debt or buy and sell existing debt known as bonds. As with money markets, bond markets are key because they provide money where no money previously existed (think of your mortgage). Using real world examples from media such as the Financial Times, bestselling author Glen Arnold gives an international perspective on these markets. Understand key bond and money market terms and banking products Explore the wide variety of types of markets and their functions eg. LIBOR, gilts, government debt Gain insight into the main factors influencing prices in the financial markets Learn how fluctuations in the money markets can affect you and your own money strategies

  • av George E. Rejda
    965

    For undergraduate courses in Risk Management and Insurance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesComplete and current coverage of major risk management and insurance topics. Principles of Risk Management and Insurance is the market-leading text for this course, ideal for undergraduate courses and students from a mix of academic majors. Focusing primarily on the consumers of insurance, this text blends basic risk management and insurance principles with consumer considerations.

  • - Simpler Decisions for Better Results
    av Tim Hale
    386,-

    Simple yet effective advice for anyone who wants their money to work harder than they do. Most investment books offer a bewildering array of complex strategies for how best to invest your money. But often the chances of success are remote and the rules are impossible to follow in practice. Smarter Investing introduces you to a simple and powerful set of rules for successful investing, helping you to build an investment portfolio that suits your needs, stays the course when markets get rough and quietly gets on with the job of generating better results. In this updated and revised edition, Tim Hale gives you all the advice youll need and demonstrates that the key to successful investing is to do a few straightforward things exceptionally well. Smarter Investing will help you: Establish what you want your money to do for you Work out how much money you need to achieve your goals Avoid the mistakes that generations of investors have made Build a balanced portfolio thats right for you, using a simple set of understandable and accessible building blocks Select robust and transparent investment products easily and effectively

  • - Talk to impress, influence and make an impact
    av Harry Key
    205

    If you think that talking is easy, think again! Why? Because, whether at a meeting at work or a dinner party at home, what youre saying and how youre saying it matters. It can open doors - or close them; it can make you friends - or lose them; it can get you noticed - or forgotten. Wish you were a raconteur? Or a brilliant public speaker? Maybe you just want to be more confident, clever, persuasive or provocative in everyday conversations. Whatever you want, with some simple, fun and effective techniques Speak for Yourself will help you master: Your voice make an impact and be heard by changing how you breathe and speakYour words grab and hold attention with the power of storytelling and active listening Your style get the most from conversations, presentations and meetings Speak for Yourself is packed with winning ways to help you walk, talk and interact with others while exuding confidence and calm. Itll get you noticed and leave them wanting more.

  • - Strategy - Your Roadmap to Innovation and Results
    av Davide Sola & Jerome Couturier
    248

    Discover how to become an effective strategic thinker Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset. This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including: Which core challenges do I need to overcome? How do I manage uncertainty and risk? How do I execute my business strategy? Visit www.howtothinkstrategically.org for the accompanying app and the Strategic Thinking Manifesto.

  • - Never Have Another Negative Thought Again
    av Graham Price
    176

    You can eliminate anxiety, worry and negativity from your life - that's what The Promise is all about. It's powerful, inspiring and revolutionary program that will turn all your negative thoughts into feelings of positivity and wellbeing. It's a change you will feel in every part of your life and one your friends, family and colleagues will see. Soon you'll begin to live the life you've always wanted. That's The Promise.

  • - How to Manage Your Projects To Deliver Outstanding Results
    av Richard Newton
    220,-

    The Project Management Book addresses the real-life scenarios and issues that anyone responsible for managing a project is likely to face on a day to day basis. It provides solutions to the everyday issues involved in managing projects, including: Defining your project Understanding your role as a project manager Dealing with external problems Learning from Lean and Six Sigma Delivering projects in times of change It also includes a handy glossay of project management jargon

  • Spar 15%
    - ... and how to use them
    av Bob Bates & Jim McGrath
    156

    89 management theories from the worlds best management thinkers the fast, focussed and express route to success. As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use. Cutting through the waffle and hype, McGrath and Bates concentrate on the theories that really matter to managers day-to-day. Each theory is covered in two pages telling you what it is, how to use it and the questions you should be asking so you can immediately apply your new knowledge in the real world. The Little Book of Big Management Theories will ensure you can: Quickly resolve a wide range of practical management problems Be a better, more decisive manager who gets the job done Better motivate and influence your staff, colleagues and stakeholders Improve your standing and demonstrate that you are ready for promotion All you need to know and how to apply it in a nutshell. Ill make sure that every manager in our pharmacy outlets gets a copy of this book. Manjit Jhooty, Managing Director, Jhoots Pharmacy Every manager should read this book.Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd

  • av Gill Hasson & Sue Hadfield
    176

    Take control and lead the life you want to live. Do you say yes when you mean no?Do you avoid conflict and confrontation?Do you struggle to make decisions? What if you could confidently answer no to all of these questions? With How to be Assertive in Any Situation you can. Discover life-changing techniques to help you express your needs openly and calmly; set boundaries and deal with expectations, demands and criticism; make clear decisions without ever feeling anxious. Challenge your fears, grow self-confidence and steer your life in the direction you want to go. Practical, empowering and thought-provoking. Heather Buckley, Co-Founder and Director of Silicon Beach Training This book will help everyone understand that a few small changes can add up to big changes in our happiness and success.Vicki Saunders, serial entrepreneur & CEO, Zazengo

  • Spar 15%
    - On budget. On target. On time.
    av Mike Clayton
    180

    So, youve been asked to manage a project. Not sure where to start? Start here. This is your ultimate one-stop, easy-going and very friendly guide to delivering any project of any size. Even if youre a first time, never-done-it-before, newbie project manager, How to Manage a Great Project will get you from start to finish on budget, on target and on time. In just eight simple steps, youll learn to: Get things started: understand the what, why, where and who of your project Plan for success: co-ordinate what needs doing and who needs to do it Make it happen: get everything done in order and on time Keep on track: monitor your progress to stay in total control Wind things up: review, report and enjoy the well-earned results How to Manage a Great Project is your roadmap to project perfection first time, every time.

  • Spar 15%
    - Grab their attention and get your message heard
    av Mike Clayton
    156

    In a busy world of noise, how do you get your message across? Everyone knows how vital good communication is in any business. But whats the point if no-ones listening to you? How to Speak so People Listen shows you how to make sure that what youre saying is being listened to and making a difference. Using proven techniques from the worlds most successful communicators, debaters and conversationalists, youll discover how to: Always be heard by speaking in a compelling, persuasive and powerful way Seize attention, make an impact and leave a memorable first impression Think fast and quickly adapt your message to suit your audience Stand out at meetings, conferences, networking events and chance encounters Be confident at public speaking someone people really want to listen to Effective tools, strategies, tips and tricks will make sure youre able to command attention and know that, whenever you speak, people will want to hear what you have to say.

  • - How to Focus in a Digital World
    av Frances Booth
    176

    If you're worried that you're losing the power to concentrate The Distraction Trap can help. Learn how you can easily release your life from the steely grip of modern technology where you're always available and always connected. Discover how you can radically boost your productivity by keeping your whole brain and both eyes on the task in hand. You may think you can do ten things at once, with a scattered thinking approach and expect to do everything well and on time. Well, you can't. The Distraction Trap will empower you to focus and prioritise, switch off your email, say 'no' to social media ruling your life and help you rediscover your lost powers of concentration. Your campaign to reclaim your life starts here and now!

  • - Why Management Gets it Wrong and How You Can Get It Right
    av Jan Filochowski
    308,-

    Business leaders the world over are hardwired to focus on success. But what if understanding failure is the real secret behind enduring performance? In Too Good To Fail?, Jan Filochowski turns his twenty years experience as a CEO and turnaround specialist into practical advice for business managers.

  • Spar 25%
    - Using the ultimate thinking tool to revolutionise how you work
    av Tony Buzan & Chris Griffiths
    180

    Tony Buzan knows more than a little about Mind Maps after all, he did invent them! Often referred to as the the Swiss-army knife for the brain, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if youre an employer or an employee; no matter what your role is, youll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing creative capabilities. Whether youre writing marketing plans or strategy documents; looking for new ways to develop your business; planning a conference or event; restructuring your staff; or looking to improve your management and leadership skills discover today the amazing advantages that using Mind Maps for Business can bring.

  • - 10 ways to beat the stock market
    av Leo Gough & Richard Koch
    326

    One of the best books on stock market investing that Ive ever read. Christopher Gilchrist, Editor, The IRS Report Lucid and perceptive any intelligent person can follow this guide and be on equal terms or better with the best professional money managers.Dr Peter Johnson, Sad Business School, Oxford University Is your investment strategy right for you? Could you be making more money? The Financial Times Guide to Selecting Shares that Perform helps you identify the approach to buying and selling shares that is best suited to you. It will help you to align your strategy based on the time and money you have available, taking into account your overall objectives and your attitudes to risk and loss. In this thoroughly updated fifth edition of their bestselling investment classic, Richard Koch and Leo Gough explain 10 distinctive and proven investment techniques for you to choose from. They describe the different tactics needed to succeed in todays market conditions and show you how it can be fun and profitable to try to beat the stock market. The Financial Times Guide to Selecting Shares that Perform gives you: 10 proven approaches to selecting successful shares A quiz to help you identify what kind of investor you are and what strategy is right for you Practical advice to help you trade more confidently on the stock market Examples and explanations of successes and failures Convincing reasons why you should manage your own share portfolio

  • av Brenda L. Mattison, Ella Mae Matsumura & Tracie L. Miller-Nobles
    1 067,-

    For courses in Financial and Managerial Accounting. Expanding on Proven Success with Horngren's AccountingHorngrens Accounting presents the core content of the accounting course in a fresh format designed to help todays learners succeed. The Eleventh Edition expands on the proven success of the significant revision to the Horngren franchise and uses what the authors have learned from focus groups, market feedback, and colleagues to create livelier classrooms, provide meaningful learning tools, and give professors resources to help students inside and outside the class. First, the authors ensured that content was clear, consistent, and above all, accurate. Every chapter is reviewed to ensure that students understand what they are reading and that there is consistency from chapter to chapter. The author team worked every single accounting problem and employed a team of accounting professors from across the nation to review for accuracy. This edition continues the focus on student success and provides resources for professors to create an active and engaging classroom. Through MyAccountingLab, students have the opportunity to watch author recorded solution videos, practice the accounting cycle using an interactive tutorial, and watch in-depth author-driven animated lectures that cover every learning objective. In addition, all instructor resources have been updated to accompany this edition of the book, including the PowerPoint presentations and Test Bank. MyAccountingLab not included. Students, if MyAccountingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyAccountingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyAccountingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • Spar 15%
    - The 2-in-1 Manager: Speed Read - instant tips; Big Picture - lasting results
    av Steve Rawling
    156

    If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.

  • av Michael D. Johnson
    1 140,-

    For courses in human biology Explore Human Biology in Relation to Current Issues, in the Text and Online.Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students lives. Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also drives students to become a better, more discerning consumer of health and science information. Each chapter opens with Johnsons popular Current Issues essays, and within each chapter, BlogInFocus references direct readers to his frequently-updated blog for breaking human biology-related news. MasteringBiology is not included, If MasteringBiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringBiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringBiology is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • av David M. Kroenke & Randall J. Boyle
    1 150,-

    For undergraduate Introductory Management Information Systems courses. Help Your Students Succeed in the Most Important Course They'll TakeAs technology continues to change the way organizations do business, knowledge of MIS is critical. Using MIS shows students how organizations use information systems to solve business problems every day. Illustrative cases, exercises, projects, and other aids ensure your students connect concepts to everyday life. Unique guides in each chapter highlight themes in ethics, security, and other timely topics. The 2026? feature hypothesizes how the concepts, technology, and systems will change over the next decade to help students anticipate changes in technology and think about how those affect business. Every year brings important new technology to organizations and the Ninth Edition reflects these trends, providing the latest MIS content available, keeping your students up to date and knowledgeable on how to apply emerging technologies to better achieve their organizations strategies. MyMISLab not included. Students, if MyMISLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMISLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

  • av Fraser P. Seitel
    1 225,-

    For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitels writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

  • av Steve Chapman, Ann K. Gatewood, Tony K. Arnold & m.fl.
    1 239,-

    For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management.Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, purchasing, and physical distribution. Content, examples, questions, and problems lead students step-by-step to mastery. Widely adopted by colleges and universities worldwide, this is the only APICS-listed reference text for the Basics of Supply Chain Management (BSCM) CPIM certification examination.

  • av John D. Martin, Arthur J. Keown & J. William Petty
    1 225,-

    For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of FinanceFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to students at all levels, math and numerical skills. As in previous editions, the Ninth Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Other highly useful features include mini cases, cautionary tales, lists of key terms, and a discussion of ethics. Revised and updated, the newest edition includes new lecture videos, financial thinking, user feedback, and lessons from the recent economic crisis. MyFinanceLabnot included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

  • av Warren J. Keegan & Mark C. Green
    1 154,-

    For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

  • av Stephen P. Robbins & Timothy A. Judge
    1 225,-

    For undergraduate and graduate courses in Organizational Behavior. Help Students Better Understand Their Behavioral and Interpersonal SkillsLong considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for readers. The Seventeenth Edition has been thoroughly updated to reflect the most recent research and business events within the field of organizational behavior worldwide, while maintaining its hallmark featuresclear writing style, cutting-edge content, and intuitive pedagogy. Theres a reason why Robbinss textbooks have educated millions of students and have been translated into twenty languagesand its because of a commitment that provides the kind of engaging, cutting-edge material that helps students understand and connect with organizational behavior. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • Spar 15%
    - 76 inspiring business lessons from the world's greatest thinkers and innovators
    av Paul Sloane
    156

    Innovation can take you from failure to success, but if you need a helping hand then Think Like An Innovator can help you. With over 70 different leaders, innovators and business people, each covered in 500 words or less, you'll find out: Who they are a brief bio about the person Their Challenge the issue they faced and why it was a challenge Their Innovation the innovative solution they proposed Lessons for you insights for you on how to apply their innovation to your life Split in to 8 categories, you can find inspiration from: Artists - e.g. David Bowie, J K Rowling, Pablo Picasso Business Leaders - e.g. Jeff Bezos, Levi Strauss, Sidney BernsteinGenius' - e.g. Beethoven, Michelangelo, Shakespeare Inventors - e.g. Johannes Gutenberg, Louis Braille, Thomas Edison Mavericks - e.g. Anita Roddick, Nelson, Steve Jobs Pioneers - e.g. Dick Fosbury, Florence Nightingale, Marconi Scientists - e.g. Alexander Fleming, Charles Darwin, Galilleo Visionaries - e.g. John F Kennedy, Oprah Winfrey, Walt Disney Think Like An Innovator is full of inspiring insights to transform your working day.

  • av Elaine N. Marieb
    889,-

    For courses in 1- and 2-semester Anatomy & PhysiologyAs an incredibly engaging study guide that can be used either independently or in conjunction with any A&P book, the Anatomy and Physiology Coloring Workbook helps students get the most out of their A&P classes. Dr. Elaine Marieb thoughtfully crafted the text to include a wide range of coloring activities and self-assessments. Students benefit from updated At the Clinic questions, a new major tissue figure, and updated terminology. Moreover, the texts Incredible Journey visualization exercises take students on an exciting adventure through the human body. Each step they take leads them into an amazing world where they can learn more about anatomical structures and physiological functions.

  • - The definitive handbook to securing your financial future
    av Yoram Lustig
    376

    One of the most important financial plans you can have is saving and investing for your retirement. Quite simply, the success of this plan determines whether youre going to live comfortably after you stop working. The Financial Times Guide to Saving and Investing for Retirement will lead you through a bewildering maze of financial tools and provide advice on crucial investment decisions. It provides everything you need to know about how to save and invest so that you can successfully plan for your retirement. It is packed with invaluable information on taxes, ISAs, pensions, investing across different assets and buying property. The Financial Times Guide to Saving and Investing for Retirement will help you: Identify your financial objectives and work out how to achieve them Learn how to invest for a specific goal and time Find out about taxes and other rules that may impact your wealth Understand why its essential to be actively involved in managing your post-work income

  • av Jeffrey K. Pinto
    1 126,-

    For courses in project management. Project Management Fundamentals with Broad ApplicationsIn its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Management offers students a full range of perspectives of the project management process. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises give students the tools to assess projects in real-time, equipping them with razor-sharp decision-making skills. Leveraging the latest project management technology, Project Management features just the right balance of real-world examples, cutting-edge theory, and practical exercises.

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