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This book shows how language can be used strategically to manipulate beliefs.From Machiavelli to P. T. Barnum to Donald Trump, many have perfected the art of strategically using language to gain the upper hand, set a tone, change the subject, or influence people's beliefs and behaviors. Language--both words themselves and rhetorical tactics such as metaphor, irony, slang, and humor--can effectively manipulate the minds of the listener. In this book, Marcel Danesi, a renowned linguistic anthropologist and semiotician, looks at language that is used not to present arguments logically or rationally, but to "move" audiences in order to gain their confidence and build consensus. He demonstrates that through language techniques communicators can not only sway opinions but also shape listeners' very perception of reality. He assesses how the communicative environment in which the art of the lie unfolds--such as on social media or in emotionally-charged gatherings--impacts the results.Danesi also investigates why lies are often accepted as valid. Artful lying fits in with an Internet society that is largely disinterested in what is true and what is false and in which attention is often given to speech that is entertaining or persuasive. Have we become immune to lies because of a social media discourse shaped by untruths? In an electronic age where facts are deemed irrelevant and conspiracies are accorded as much credibility as truths, this book discusses the implications of lying and language for the future of belief, ethics, and American democracy itself.

Highlights the pitfalls of data analysis and emphasizes the importance of using the appropriate metrics before making key decisions.Big data is often touted as the key to understanding almost every aspect of contemporary life. This critique of "information hubris" shows that even more important than data is finding the right metrics to evaluate it.The author, an expert in environmental design and city planning, examines the many ways in which we measure ourselves and our world. He dissects the metrics we apply to health, worker productivity, our children's education, the quality of our environment, the effectiveness of leaders, the dynamics of the economy, and the overall well-being of the planet. Among the areas where the wrong metrics have led to poor outcomes, he cites the fee-for-service model of health care, corporate cultures that emphasize time spent on the job while overlooking key productivity measures, overreliance on standardized testing in education to the detriment of authentic learning, and a blinkered focus on carbon emissions, which underestimates the impact of industrial damage to our natural world. He also examines various communities and systems that have achieved better outcomes by adjusting the ways in which they measure data. The best results are attained by those that have learned not only what to measure and how to measure it, but what it all means. By highlighting the pitfalls inherent in data analysis, this illuminating book reminds us that not everything that can be counted really counts.

A leading technology expert examines ways to manage the rapid proliferation of technology and come to grips with its pervasive influence.Technology--always a key driver of historical change--is transforming society as never before and at a far more rapid pace. This book takes the reader on a journey into what the author identifies as the central organizing construct for the future of civilization, the continued proliferation of technology. And he challenges us to consider how to think about technology to ensure that we humans, and not the products of our invention, remain in control of our destinies?In this informative and insightful examination, Dr. Daniel M. Gerstein--who brings vast operational, research, and academic experience to the subject--proposes a method for gaining a better understanding of how technology is likely to evolve in the future. He identifies the attributes that a future successful technology will seek to emulate and the pitfalls that a technology developer should try to avoid. The aim is to bring greater clarity to the impact of technology on individuals and society.In particular, he considers three technologies now converging that will shape the future: biotechnology, artificial intelligence, and the "internet of things." He asks: Will we continue to develop new technologies in these fields merely because basic research shows that we can, or should we first consider the likely effects of these technologies on the quality of life at the individual, societal, and global levels? Dr. Gerstein makes a compelling case that rational and informed evolution of our technological options is the best course for ensuring a brighter future.

Nobel laureate Steven Weinberg has written that "e;all that has happened since 1687 is a gloss on the Principia."e; Now you too can appreciate the significance of this stellar work, regarded by many as the greatest scientific contribution of all time. Despite its dazzling reputation, Isaac Newton's Philosophiae Naturalis Principia Mathematica, or simply the Principia, remains a mystery for many people. Few of even the most intellectually curious readers, including professional scientists and mathematicians, have actually looked in the Principia or appreciate its contents. Mathematician Pask seeks to remedy this deficit in this accessible guided tour through Newton's masterpiece. Using the final edition of the Principia, Pask clearly demonstrates how it sets out Newton's (and now our) approach to science; how the framework of classical mechanics is established; how terrestrial phenomena like the tides and projectile motion are explained; and how we can understand the dynamics of the solar system and the paths of comets. He also includes scene-setting chapters about Newton himself and scientific developments in his time, as well as chapters about the reception and influence of the Principia up to the present day.

A popular clinical psychologist explores an often misunderstood and unrecognized emotion that's the root cause of many self-defeating and harmful behaviors.Emotional paralysis, a distorted view of self, a feeling of being a fraud, lack of trust in others, fear of criticism resulting in underdeveloped talents, and a chronic sense of being worthless, invisible, or disposable--these are typical symptoms of shame. In this book, psychologist Stephan B. Poulter delves into this "primary emotional wound." Distinguishing it from commonplace guilt over a particular moral failing, he describes this toxic emotion as a pervasive but largely unrecognized "emotional cancer," with the power of undermining many aspects of life.Dr. Poulter guides the reader through exercises that teach one to expose this "big secret" and to recognize the triggers in daily life that arouse fears and other negative emotions. Beyond these first steps, he shows how we can continue the healing process of self-acceptance, self-forgiveness, empathy, and a new sense of inner well-being.Based on thirty years of experience with patients of all ages and from many walks of life, this is a book full of insight and understanding, one that can help most of us discover and realize our full potentials.

An expert on US election law presents an encouraging assessment of current efforts to make our voting system more accessible, reliable, and effective.In contrast to the anxiety surrounding our voting system, with stories about voter suppression and manipulation, there are actually quite a few positive initiatives toward voting rights reform. Professor Joshua A. Douglas, an expert on our electoral system, examines these encouraging developments in this inspiring book about how regular Americans are working to take back their democracy, one community at a time.Told through the narratives of those working on positive voting rights reforms, Douglas includes chapters on expanding voter eligibility, easing voter registration rules, making voting more convenient, enhancing accessibility at the polls, providing voters with more choices, finding ways to comply with voter ID rules, giving redistricting back to the voters, pushing back on big money through local and state efforts, using journalism to make the system more accountable, and improving civics education. At the end, the book includes an appendix that lists organizations all over the country working on these efforts.Unusually accessible for a lay audience and thoroughly researched, this book gives anyone fed up with our current political environment the ideas and tools necessary to affect change in their own communities.

This provocative and important overview of the challenges of and possible approaches to climate change by an expert and shared recipient of a Nobel Peace Prize is essential reading for policy makers, climate scientists, and lay persons alike.Though the Paris Agreement on climate change was a significant achievement, most authorities agree that its measures to reduce greenhouse-gas emissions will be insufficient to offset the forecasted increase in global warming. Even in the unlikely case of ideal compliance, the Earth will still experience major climate-driven damages. Given this reality, climate expert Roger A. Sedjo argues in this book that a Plan B is required. He makes a compelling case that doing more of the same, by focusing only on the mitigation plan of the Paris Agreement, will leave humanity increasingly vulnerable; instead, we must also begin planning adaptation strategies--Plan B--which enable societies to anticipate and protect against the worst effects of inevitable climate change. The author examines several areas where environmental damage could be severe. Sea-level rise is a major concern and measures could be, and in some cases are now being, undertaken to protect coastal areas. The author also addresses the need for more robust action to ward off the likely decline in agricultural productivity, destruction of forests and biodiversity, and the impact of natural catastrophes like hurricanes made worse by climate change. In addition, he considers geo-engineering strategies, such as atmospheric reflectivity, which may play a role in lessening the impact of global warming.

Most Americans believe they possess an immaterial soul that will survive the death of the body. In sharp contrast, the current scientific consensus rejects the traditional soul, although this conclusion is rarely discussed publicly. In this book, a cognitive scientist breaks the taboo and explains why modern science leads to this controversial conclusion. In doing so, the book reveals the truly astonishing scope and power of scientific inquiry, drawing on ideas from biology, psychology, neuroscience, philosophy, and the physical sciences.Much more than chronicling the demise of the traditional soul, the book explores where soul beliefs come from, why they are so widespread culturally and historically, how cognitive science offers a naturalistic alternative to religious conceptions of mind, and how postulating the existence of a soul amounts to making a scientific claim.Although the new scientific view of personhood departs radically from traditional religious conceptions, the author shows that a coherent, meaningful, and sensitive appreciation of what it means to be human remains intact. He argues that we do not lose anything by letting go of our soul beliefs and that we even have something to gain. Throughout, the book takes a passionate stand for science and reason. It also offers a timely rejoinder to recent claims that science supports the existence of the soul and the afterlife.

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade.That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed. He is particularly critical of the "easy money" approach to dealing with the great recession of 2008, citing the dangers of excessive debt and deep-seated fundamental imbalances. The fallout of these poor policies, he argues, will affect not only the business sector, but also the lifestyles and prosperity of average citizens and future generations.The author concludes with a thought experiment illustrating the large-scale changes that will be necessary to restore economic, financial, and social sustainability. This experiment has already been tried in Iceland, which went bankrupt in the wake of the 2008 crisis, and now, after a painful adjustment, is on the road to recovery.Written for the lay reader and peppered with witty anecdotes, this immensely readable book clearly explains the missteps that created the current dilemma, why a recovery has proved elusive, and the difficult remedies that must eventually be applied to ensure a stable future.

As one of the most gifted and prolific writers of the twentieth century, Isaac Asimov became legendary for his talent for explaining complex subjects in clear, concise prose. This book is a condensation of his three-volume autobiography, which spans Asimov's life.

This fascinating blend of popular science and military history examines the science of war, demonstrating the close connection between the discovery of basic physical principles and the development of weaponry over the ages.Physics has played a critical role in warfare since the earliest times. Barry Parker highlights famous battles of the past as well as renowned scientists and inventors such as Leonardo, Galileo, Newton, Maxwell, and Einstein whose work had an impact on the technology of combat. Mechanics and the laws of motion led to improved shell trajectories; gas dynamics proved important to the interior ballistics of rifles and cannons; and space exploration resulted in intercontinental missiles, spy satellites, and drone aircraft.Parker emphasizes the special discoveries that had revolutionary effects on the art of warfare: the Chinese invention of gunpowder, the development of firearms, the impact of the Industrial Revolution, the deployment of the airplane in the First World War, and in our era the unleashing of the enormous power inherent in nuclear fission and fusion.

Expresses the principles of Stoic philosophy, which stressed the virtues of reason, thoughtful deliberation, and moderation as guides to right conduct in an uncertain world.

Offers an exploration of how our understanding of evolution is key to the future of our planet. This title argues that understanding evolution has never mattered more in human history. It explains how health, food production, and human impact on the environment are dependent on our knowledge of evolution.

Carole Alden, a brilliant, yet eccentric mother of five, had a deep and abiding need to help society's outcasts. But Carole's desire to help others extended beyond her meagre resources, even beyond the children she insisted she loved, yet sometimes neglected.

WINNER: National Press Club's Arthur Rowse Award for Press Criticism Leading journalists from Fox News, CBS, ABC, MSNBC, newspapers, and other outlets-including Dan Rather, Ashleigh Banfield, Robert McChesney, Greg Palast, Pulitzer Prize and Emmy winners, and more-recount the press censorship they experienced in the wake of 9/11 security concerns. With a foreword by Gore Vidal and edited by former CBS and CNN producer Kristina Borjesson, this highly acclaimed anthology has been described as "fascinating and disturbing," "uplifting" and "infuriating," and a "penetrating collection of powerful essays." The original edition won the National Press Club's Arthur Rowse Award for Press Criticism and was selected by the New York Public Library as one of the most extraordinary titles of 2002.

Presents a selection of the author's work on the Koran and various problems posed by the interaction of Islam with the West. This title covers such topics as: the totalitarian nature of contemporary political Islam, the potential for an Islamic Reformation comparable to the Protestant Reformation in the West, and more.

Features a depiction of a pilgrimage to Lourdes. This book offers commentary on suffering and the belief in miracles as the last desperate refuge from pain. It contains various characters and describes the physical effects of their illnesses, their hopes, beliefs, fears, and above all endurance.

Maintains that science can help us make wise choices and that an increase in scientific knowledge can help modify our ethical values and bring fresh ethical principles into social awareness. This book covers topics including bio-genetic engineering, stem cell research, organ transplants, human enhancement, abortion, euthanasia, and psychiatry.

From impotence to diabetes, cataracts to psoriasis, the proven dangers of smoking go well beyond heart and lung disease. This book details the various known health threats of smoking. It features chapters that explain how cigarette smoking can effect the body from head to toe.

Reveals a sometimes funny but more often disturbing world of fanaticism and extremism.

An autobiography of Frank Harris (1856-1931), an Irish writer and editor who founded "Pearson's Magazine" in the United States (1914-1918). It includes depictions of his sexual exploits with willing Victorian Age debutantes.

This primer on essential scientific literacy gives readers the basics to understand themselves and the world around them, plus a glimpse of how much more science has to offer.Science tells us a good deal about who we are, where we come from, the nature of the universe, how our brains work, and much, much more. Unfortunately, most people are largely unaware of this treasure trove of information. As a result, we are more prone to do things like aim nuclear weapons at each other, inflate the meaning of cultural differences, lay waste to the land, poison and deplete the oceans, fill the sky with carbon, and generally make poor judgments that cause needless trouble.This book seeks to remedy this situation by providing scientific answers to the most basic yet important questions about existence. Following the standard six-question list used by journalists researching a news story, critical-thinking advocate Guy P. Harrison turns to science to answer the who, what, why, when, where and how of life on Earth.How old is our planet? Where did it come from and where is it located in the universe? What is everything made of? When did life begin? Who are we as a species and what connections do we share with other life forms? Why is human culture continuously plagued by war, disease, and crime? Harrison not only offers science's best current answers to these crucial questions but shows how all of this information fits together. Going well beyond the simplistic factoids readily available on any smartphone, he reveals the wider implications and deeper meanings inherent in the scientific worldview.Both entertaining and informative, this exciting tour of the cosmos and human nature will leave readers with an accurate, up-to-date view of realities small and large, near and far.