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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The Herbal Alchemist's Handbook by Karen Harrison is a fascinating exploration into the world of herbal alchemy. Published by Red Wheel/Weiser in 2020, this book delves into the ancient art of using plants and herbs in spiritual and medicinal practices. Harrison, also known as Karen Harrison, is a renowned author in the genre of herbal alchemy, bringing a wealth of knowledge and experience to the pages of this handbook. The Herbal Alchemist's Handbook is not just a book; it is a guide to a new way of interacting with the natural world around us. Red Wheel/Weiser, known for their commitment to publishing quality works on mind, body, and spirit, proudly presents this unique and insightful book. This is a must-read for anyone interested in herbalism, alchemy, or the broader field of natural healing.

The bestselling guide to forest bathing with a new section of hands-on forest bathing practices and space for journal entries and reflections.Simply being present in the natural world, with all of our senses fully alive, can have a remarkably healing effect. It can also awaken in us our latent but profound connection with all living things. This is "forest bathing," a practice inspired by the Japanese tradition of shinrin-yoku. It is a gentle, meditative approach to being with nature and an antidote to our nature-starved lives that can heal our relationship with the more-than-human world.In Your Guide to Forest Bathing, you'll discover a path that you can use to begin a practice of your own that includes specific activities presented by Amos Clifford, one of the world's most experienced forest bathing experts. Whether you're in a forest or woodland, public park, or just your own backyard, this book will be your personal guide as you explore the natural world in a way you may have never thought possible.

The classic guide to living a spiritual life rooted in Celtic antiquity and revived to meet the challenges of contemporary life. Druidry offers people a path of harmony through reconnection with the green Earth. The Druidry Handbook is the first hands-on manual of traditional British druid practice that explores the Sun Path of seasonal celebration, the Moon Path of meditation, and the Earth Path of living in harmony with nature as tools for crafting an Earth-honoring life here and now. From ritual and meditation to nature awareness and ecological action, John Michael Greer opens the door to a spirituality rooted in the living Earth. Featuring a mix of philosophy, rituals, spiritual practice, and lifestyle issues, The Druidry Handbook is an essential guide for those seriously interested in practicing a traditional form of druidry. It offers equal value to eclectics and solitary practitioners eager to incorporate more Earth-based spirituality into their own belief system.

"Bringing pharmakeia (the practice of plant spirit witchcraft) into contemporary times, this book merges historical knowledge with modern techniques, featuring detailed monographs dedicated to 39 plants ranging from the esoteric (such as aconite, American mandrake, and damiana) to the accessible (including bay laurel, dandelion, fennel, garlic, juniper, and lavender)"--

"War of the Gods examines ancient scriptures from India, Siberia, Tahiti, and many other regions of the world independently on reports of battles in the stars. Weapons of unimaginable destructive power were used in the battle. Use of one of these weapons destroyed a planet completely. Traditions from all over the world depict the gruesome effects of the battle in space. Many ancient stories speak of it raining fire from the sky for years. The people of the time tried to protect themselves from this, and thus created more testimonies that prove the star war and contact with beings from other planets. With impressive examples von Dèaniken illustrates some of the numerous cities that were dug underground as safe harbors from the destructive boulders. Miles and miles of underground passageways have been discovered around the world as they made space for villages and entire cities. To end the book, von Dèaniken presents his newest discoveries of an event that can only be described as shocking: In 2017, the author was informed that strange mummified creatures were found near the Peruvian village of Nazca. They lived several thousand years, had three fingers and three toes, and had exceptionally long heads. One of the mummies, apparently several thousand years ago, had been implanted with a metal plate under the skin. Scientists agree: These creatures are not from Earth!"-- Publisher.

"Previously published in German in 2018 as Neue Erkenntnisse: Beweise fèur einen Besuch von Ausserirdischen in vorgeschichtlichen Zeiten; ISBN: 9783864456145 by Kopp Verlag"--Copyright page.

"Alchemy is a means of understanding and working in concert with the energies of nature for spiritual development, healing, and transformation. In this book, Brian Cotnoir offers a step-by-step introduction that explores alchemy's mysteries while illustrating its use as a modern spiritual system of attainment."--

"This complete book of rune instruction includes rune history and lore, its basis in metaphysical thought and mysticism, complete definitions of the 24 runes of the Elder Futhark, and the etymology, phonetic value, and interpretation of each rune. The reader is shown how to perform chants and rituals using runic energy, how to sign and send runes, and given suggestions for runic meditation"--

Previous editions of this book published as: The power of chakras. Pompton Plains: Career Press, 2014 and Exploring chakras. Franklin Lakes, NJ: New Page Books, c2003.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether youre a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problemfrom onboarding to outplacementquickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in todays complex business environment.In it youll find out how to: Attract talented staff through social media recruitingIdentify legal pitfalls to avoid lawsuits and regulatory interferenceTrain a diverse and inclusive multigenerational workforceProvide the compensation and benefits package that will make your organization an employer of choiceStreamline your orientation and onboarding practices so new employees hit the ground runningWhenever personnel problems arise, having The Essential HR Handbook on your bookshelf is like having a team of expert HR consultants at your beck and call!

In this fascinating journey through the magical, folkloric, and healing traditions of Italy the reader learns uniquely Italian methods of magical protection and divination and spells for love, sex, control, and revenge. "Mary-Grace Fahrun's Italian Folk Magic is an intimate journey into the heart of Italian folk magical practices as they are lived every day. Having grown up in an extended Italian family in North America and Italy, the author presents us with the stories, characters, saints, charms, and prayers that form the core of folk religion, setting them in context in an authentic, down-to-earth, and humorous voice. A delight to read!"--Sabina Magliocco, Professor of Anthropology, University of British Columbia Italian Folk Magiccontains: magical and religious ritualsprayersdivination techniquescraftingblessing ritualswitchcraft >This book can help Italians regain their magical heritage, but Italian folk magic is a beautiful, powerful, and effective magical tradition that is accessible to anyone who wants to learn it.

"Awaken Your Third Eye is a practical guide to help you explore the depths of your intuitive wisdom."--Judith Orloff, MD, author of The Empath's Survival Guide "This book is a treasure trove of information, bridging science, philosophy and actual practice. I can't imagine a more well-rounded and thorough resource on the subject of opening the sixth chakra and discovering the gateway to transcendent awakening. A jam-packed gem full of spiritual insight." --Anodea Judith, PhD, author of Wheels of Life and Eastern Body-Western Mind Usually, you perceive the world by using your five senses: sight, taste, smell, touch, and hearing. But there is a sixth sense, an inner eye that can open the gateway to subtler realms of existence. Developing this inner eye will enable you to view a previously invisible world of multiple dimensions, spiritual planes filled with light, and alternate realities of indescribable wonders. This eye of wisdom, knowledge, illumination, and intuition is aptly named the third eye. Using the methods in Awaken Your Third Eye, you will learn how to develop supersensory perception, and how to use your third eye in your everyday life to receive guidance, healing, wisdom, inspiration, creativity, and spiritual awakening.

"Instant Healing can help you heal yourself, your family, friends, clients, community, and the entire planet. I have never seen a more complete affirmative prayer book." --Marci Shimof, #1 New York Times bestselling author of Happy for No Reason In a world of chaos, uncertainty, and malaise, we can no longer depend on the institutions we counted on to offer security and hope. With increasing anxiety and a sickening fear of the future, can we reverse the downward spiral of turmoil and frustration? Instant Healing provides a powerfully positive solution. By using simple prayers and affirmations, you can experience immediate healing, comfort, and solace. You can gain self-empowerment, inner strength, wellness, and abundance beyond your dreams. Instant Healing provides 243 healing affirmations and prayers, along with instructions on how to use them. These methods are simple and effective--and require no background or training. Just read them audibly, with conviction, and in a clear voice. Then let go and allow miracles to happen. The field-proven, non-denominational, universal methods of spiritual healing in this book have changed the lives of millions of people worldwide. "Shumsky has been there. That's what makes her a great teacher."--Larry Dossey, New York Times bestselling author of Healing Words "For those who use affirmations to alter their feelings, this book will provide many and give comfort to your suffering."--Fred Alan Wolf, PhD, National Book Award-winning author of Taking the Quantum Leap "As you read and use this book, my hope is that you get involved and make it your own by practicing the healing prayers, which will help you grow spiritually and transform your life in positive, powerful ways."--Dannion Brinkley, New York Times bestselling author of Saved by the Light

In Old World Witchcraft, noted author Raven Grimassi covers totally new territoryin his work and in the world of popular witchcraft books published in the last few decades. This book is actually about "an enchanted worldview," one that has not necessarily been inherited from the beliefs and practices of any particular region and one which is available to us today. The "Old World" in the title is actually about a magical view of the Plant Kingdom and the spirits attached to it. While Grimassi's previous books discuss the cultural expressions and commonality of witchcraft beliefs and practices in general, this book penetrates much deeper. Old World Witchdraft reveals rarely discussed topics such as the concept of Shadow as the organic memory of the earth. Readers will learn rooted techniques that possess power because these ways have always been connected to it. They will learn methods of interfacing with the ancestral current and with the organic memory of the earth. Through these they can connect with the timeless arts and learn methods of empowerment directly from the ancient source.Totally new information about familiar tools is presented. For example, the mortar and pestle is a tool for spell casting, a device that creates interfacing with plant spirits and with shadow, and a focal point for veneration of the Plant Kingdom. Grimassi also presents the art of using plant ashes for magical sigil work.This book is for people who have had their fill of books that say the same things over and over, who want to take the next step, and who are eager for the more rooted ways that have remained largely hidden.

THE QABALAH WORKBOOK FOR MAGICIANS is the perfect guide for the practising magician who wants a greater understanding of Qabalah concepts and practice. Created by Anita Kraft, one of the world's most respected Qabalist teachers, this workbook teaches readers how to practise Qabalah using tarot, plants, stones, perfumes, the zodiac and other magical sources. Kraft shows how to work through the Sephiroth - the ten attributes or emanations of Qabalah - for greater understanding and illumination. Drawing on occult works including Israel Regardie, Aleister Crowley, Dion Fortune and Lon Milo DuQuette, as well as dozens of Hebrew texts and manuscripts, Kraft has spent more than twenty years creating and perfecting a method by which the practising magician can understand the Tree of Life and other Qabalistic concepts. A how-to workbook on the Qabalah magical system Kraft is one of the most well respected Qabalists alive today and one of the only female authorities Includes a foreword by Lon Milo DuQuette

This book belongs in the library of every student of the Western Tradition. * This essential reference and study text from Crowley's body of work has been out of print for years.* Israel Regardie selected the most important magical writings from the ten installments of the original Equinox and made them available to the student in one comprehensive collection.

A yod is formed when two planets that are sextile also form an inconjunct to another planet. These planets are in different signs and modes and are deeply significant, for they usually symbolize patterns in families that have lasted for generations. This is what HamakerZondag discovered when she started to research the inconjunct aspect as it related to a yod. Also included in this book is a complete discussion of how the energies of unaspected planets, and planets in duet (that only aspect each other) are expressed in a person's birth chart. HamakerZondag says that people with a yod are often insecure, or have trouble expressing themselves, and there is an emphasis on stalemates or unusual situations. She analyzes the background and places it in a broader perspective, including how she works with elements, modes, orbs, and other astrological factors when interpreting this aspect. All in all, this is one of the most exciting books on aspect interpretation published in recent years!Included are great case histories: you have a chance to examine the Monica Lewinsky, Linda Tripp, Kenneth Starr, Bill Clinton scenario and see it with new eyes. And Princess Diana, Prince Charles, and Prince William are not without these family patterns. The stories are profound. These aspects work in the lives of people who change the world, people who have lived the unpopular position of stalemate, delay, and social change indicated by the presence of a yod in their natal chart, by transit, or by progression. She uses the examples of Gandhi, Vaclav Havel, Khomeini, Solzhenitsyn, Willy Brandt, C. G. Jung, Jim Jones, and others. To help you work with your own clients, HamakerZondag brings in the charts of her personal clients and explains them in depth.When you've read this book, you'll want to check out the charts of everyone you know!

Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart.This time, with much difficulty, the "Serpent of Light" has moved to the Andes Mountains of Chile and Peru. Multidimensional, multidisciplined and multilived, for the first time in this book, Drunvalo begins to tell his stories of 35 years spent in service to Mother Earth. Follow him around the world as he follows the guidance of Ascended Masters, his two spheres of light, and his own inner growing knowledge. His story is a living string of ceremonies to help heal hearts, align energies, right ancient imbalances, and balance the living Earth's Unity Consciousness Gridin short to increase our awareness of the indivisibility of life in the universe. We are allrocks and people and interdimensional beingsone!" Life may seem to be business as usual, but it is not. We are changing fast ...Remember this for life is going to present stranger things to you in your lifetime, and they all have meaning and purpose ...Only Mother Earth and ancient Maya know what's going to happen." from Serpent of Light. *black and white photographs included

The Book Of Thoth is now a classic in the field. It is used by students of the Golden Dawn as well as those who want to understand Crowley's tarot. This is the definitive study of the Egyptian tarot and is used as a key to all Western mystery disciplines. Color plates of eight cards are also included.

"Through expansions of Aramaic's multiple meanings, as well as guided contemplations, this book provides a guide to transformation through the way of the prophet of Nazareth. It shows how Jesus's deepest teachings address contemporary challenges, such as our relationships with nature and each other, as well as the purpose of life itself"--

The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies

"This book shares the story of Adel H., an Egyptologist, who, as a sixteen-year-old boy, was trapped for days under the Step Pyramid of Saqqara. Based on conversations with Adel H., the author tells of the boy's search for a way out of the underground world, how the boy roams passageways and chambers and sees what he calls 'impossible' things of which the professional world is completely unaware. Adel experiences uncanny events, a mixture of spirit realm and reality, that is described here for the first time. 'The story of Egypt,' Adel says, 'has two sides - the official one and the unknown one.'"

A concise and poetic rendering that conveys the essence and depth of this perennial classic of yoga. "This beautiful, poetic rendition of Patanjali's Yoga Sutras was gathered from Mukunda's lifetime of abiding in the good company of the saints and sages of the Great Tradition. We can rely upon the fact that these words come from his own authentic experience of love and life and of Yoga. Please enjoy this gift of poetry from Mukunda and embrace the beauty of your life every day." --Mark Whitwell, author of Yoga of Heart: The Healing Power of Intimate Connection Patanjali is to yoga what the Buddha is to Buddhism. His yoga sutras--literally "the path to transcendence"--are a means to profound self-realization and are considered the spiritual and philosophical root of the yoga tradition in its various forms. This concise, poetic rendering of the classic Yoga Sutra text conveys both the essence and depth of the yoga tradition. Mukunda Stiles had a lifelong devotion to the spiritual practice of yoga. Here, he shares Patanjali's essential work with precision and insight. He also includes a succinct line-for-line commentary, as well as word-by-word Sanskrit-to-English translation.

"This is a collection of inspirational wisdom for living a meaningful and productive life. This selection of quotations has been chosen to reflect Rumi's inspiring and uplifting approach to life and the inevitable issues that we encounter during our lifetimes. The wisdom includes no-nonsense statements, observations, and facts-ranging from matters of the heart, to understanding human nature, to embracing the nature of the divine. The result is an extended meditation on how to live one's life with meaning, productivity, and kindness"--