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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The Herbal Alchemist's Handbook by Karen Harrison is a fascinating exploration into the world of herbal alchemy. Published by Red Wheel/Weiser in 2020, this book delves into the ancient art of using plants and herbs in spiritual and medicinal practices. Harrison, also known as Karen Harrison, is a renowned author in the genre of herbal alchemy, bringing a wealth of knowledge and experience to the pages of this handbook. The Herbal Alchemist's Handbook is not just a book; it is a guide to a new way of interacting with the natural world around us. Red Wheel/Weiser, known for their commitment to publishing quality works on mind, body, and spirit, proudly presents this unique and insightful book. This is a must-read for anyone interested in herbalism, alchemy, or the broader field of natural healing.

"This is a book about waking up and growing into the best version of yourself. It is a book that shows you how to discover who you are and what you can be. It is a book about finding your path, facing your shadow, and discovering your true self. Most importantly, this is a personal transformation book rooted in the wisdom of the Enneagram system of personality types"--

"When we think of the 'wheel of the year,' it is the Wiccan wheel-with its celebrations of the Yule, Beltane, Mabon, Samhain, etc.-that comes to mind. But what about a 'wheel of the year' for the rest of us pagans and witches? This book will help readers create their own intuitive practices, in harmony with the climate, culture, and local spirits where they live"

The tarot classic that first promoted the practice of reading the cards not just for others but for one's own personal insight and self-transformation "Tarot for Your Self was ground-breaking when this book was first published and is still radically significant today." --Benebell Wen, author of Holistic Tarot"Deciding to work with the Tarot is like embarking on a long, inward journey."--Mary K. GreerThis tarot classic by Mary K. Greer was the first book to promote reading the cards for your own insight, revolutionizing tarot through a combined emphasis on self-teaching techniques and personal growth. Tarot for Your Self uses meditations, rituals, spreads, mandalas, visualizations, dialogues, charts, affirmations, and other activities to help you establish your own relationship with the cards. All the information is presented using the best in traditional knowledge and know-how. This powerful breakthrough process will turn all your readings into truly transformative experiences.Tarot for Your Self covers interpretations for the major and minor arcana, reversed card meanings for all 78 cards, and enlightening information on your shadow/teacher cards.

"This book offers a deeply informed but accessible journey through lore and history of Hekate, the ancient goddess of crossroads, ghosts, and witchcraft. Hekate's relevance today is explored, along with tools and techniques to incorporate this goddess into your personal journey. The spiritual content is accessible to anyone with an interest in witchcraft, regardless of their faith or background. The book also explores magickal ethics, what it means to be a witch in the 21st century, and best practices for successful witchcraft"--

The bestselling guide to forest bathing with a new section of hands-on forest bathing practices and space for journal entries and reflections.Simply being present in the natural world, with all of our senses fully alive, can have a remarkably healing effect. It can also awaken in us our latent but profound connection with all living things. This is "forest bathing," a practice inspired by the Japanese tradition of shinrin-yoku. It is a gentle, meditative approach to being with nature and an antidote to our nature-starved lives that can heal our relationship with the more-than-human world.In Your Guide to Forest Bathing, you'll discover a path that you can use to begin a practice of your own that includes specific activities presented by Amos Clifford, one of the world's most experienced forest bathing experts. Whether you're in a forest or woodland, public park, or just your own backyard, this book will be your personal guide as you explore the natural world in a way you may have never thought possible.

"War of the Gods examines ancient scriptures from India, Siberia, Tahiti, and many other regions of the world independently on reports of battles in the stars. Weapons of unimaginable destructive power were used in the battle. Use of one of these weapons destroyed a planet completely. Traditions from all over the world depict the gruesome effects of the battle in space. Many ancient stories speak of it raining fire from the sky for years. The people of the time tried to protect themselves from this, and thus created more testimonies that prove the star war and contact with beings from other planets. With impressive examples von Dèaniken illustrates some of the numerous cities that were dug underground as safe harbors from the destructive boulders. Miles and miles of underground passageways have been discovered around the world as they made space for villages and entire cities. To end the book, von Dèaniken presents his newest discoveries of an event that can only be described as shocking: In 2017, the author was informed that strange mummified creatures were found near the Peruvian village of Nazca. They lived several thousand years, had three fingers and three toes, and had exceptionally long heads. One of the mummies, apparently several thousand years ago, had been implanted with a metal plate under the skin. Scientists agree: These creatures are not from Earth!"-- Publisher.

"If you desire to draw prosperity into your life, this book can help you manifest your fondest dreams and desires through the mental alchemy of meditation-a process that can change your mind, which, in turn, can change your life and thereby positively transform the planet"--

"This complete book of rune instruction includes rune history and lore, its basis in metaphysical thought and mysticism, complete definitions of the 24 runes of the Elder Futhark, and the etymology, phonetic value, and interpretation of each rune. The reader is shown how to perform chants and rituals using runic energy, how to sign and send runes, and given suggestions for runic meditation"--

"Does your house feel a little wonky? Is someone giving you the evil eye? Are you just having a run of bad luck or have you been cursed? Miss Aida answers all these questions and more. She offers sound, practical advice for all sorts of dicey situations, both large and small. The book is filled with rituals, spells, and Miss Aida's own personal magickal formulas for removing negative energies, breaking malevolent spells, and banishing harmful people so that you can take control and live your best life"--

"Meditation has become more popular than ever. Though millions practice it, many are not getting the relaxing, healing, spiritually uplifting experiences or positive effects they desire. Third Eye Meditations is different. It offers effortless, joyful ways to enjoy profoundly uplifting results without previous training, skill, talent, or practice."-- Back cover

Previous editions of this book published as: The power of chakras. Pompton Plains: Career Press, 2014 and Exploring chakras. Franklin Lakes, NJ: New Page Books, c2003.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether youre a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problemfrom onboarding to outplacementquickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in todays complex business environment.In it youll find out how to: Attract talented staff through social media recruitingIdentify legal pitfalls to avoid lawsuits and regulatory interferenceTrain a diverse and inclusive multigenerational workforceProvide the compensation and benefits package that will make your organization an employer of choiceStreamline your orientation and onboarding practices so new employees hit the ground runningWhenever personnel problems arise, having The Essential HR Handbook on your bookshelf is like having a team of expert HR consultants at your beck and call!

In this fascinating journey through the magical, folkloric, and healing traditions of Italy the reader learns uniquely Italian methods of magical protection and divination and spells for love, sex, control, and revenge. "Mary-Grace Fahrun's Italian Folk Magic is an intimate journey into the heart of Italian folk magical practices as they are lived every day. Having grown up in an extended Italian family in North America and Italy, the author presents us with the stories, characters, saints, charms, and prayers that form the core of folk religion, setting them in context in an authentic, down-to-earth, and humorous voice. A delight to read!"--Sabina Magliocco, Professor of Anthropology, University of British Columbia Italian Folk Magiccontains: magical and religious ritualsprayersdivination techniquescraftingblessing ritualswitchcraft >This book can help Italians regain their magical heritage, but Italian folk magic is a beautiful, powerful, and effective magical tradition that is accessible to anyone who wants to learn it.

"Awaken Your Third Eye is a practical guide to help you explore the depths of your intuitive wisdom."--Judith Orloff, MD, author of The Empath's Survival Guide "This book is a treasure trove of information, bridging science, philosophy and actual practice. I can't imagine a more well-rounded and thorough resource on the subject of opening the sixth chakra and discovering the gateway to transcendent awakening. A jam-packed gem full of spiritual insight." --Anodea Judith, PhD, author of Wheels of Life and Eastern Body-Western Mind Usually, you perceive the world by using your five senses: sight, taste, smell, touch, and hearing. But there is a sixth sense, an inner eye that can open the gateway to subtler realms of existence. Developing this inner eye will enable you to view a previously invisible world of multiple dimensions, spiritual planes filled with light, and alternate realities of indescribable wonders. This eye of wisdom, knowledge, illumination, and intuition is aptly named the third eye. Using the methods in Awaken Your Third Eye, you will learn how to develop supersensory perception, and how to use your third eye in your everyday life to receive guidance, healing, wisdom, inspiration, creativity, and spiritual awakening.

We live in an age of information. But there are things in our prehistory "e;about which we do not have the faintest idea,"e; writes best-selling author Erich von Daniken in his gripping new book, REMNANTS OF THE GODS. Stone structures erected by master builders, mysterious underground complexes, geometrically aligned stone circles, the breathtaking pyramids of Egypt - who built them? And, perhaps more importantly, where did these builders obtain such incredible knowledge? Erich von Dniken shows in detail how whole countries were surveyed thousands of years ago. Hundreds of Stone Age holy places are located at equal distances from one another, forming giant squares and triangles. How was all of this possible? Classic archaeology provides no answers to these questions. Worse still, it doesn't even appear to be interested. Are we all threatening to become "e;camp followers of disinterest,"e; as Erich asks? Featuring more than 160 colour photos and illustrations, Erich reveals the secrets of "e;impossible buildings"e; in Europe and the Mediterranean region, describes "e;crazy facts"e; and relentlessly exposes false doctrines. REMNANTS OF THE GODS will make even strident sceptics reconsider what they think they know of the past.

This book belongs in the library of every student of the Western Tradition. * This essential reference and study text from Crowley's body of work has been out of print for years.* Israel Regardie selected the most important magical writings from the ten installments of the original Equinox and made them available to the student in one comprehensive collection.

A yod is formed when two planets that are sextile also form an inconjunct to another planet. These planets are in different signs and modes and are deeply significant, for they usually symbolize patterns in families that have lasted for generations. This is what HamakerZondag discovered when she started to research the inconjunct aspect as it related to a yod. Also included in this book is a complete discussion of how the energies of unaspected planets, and planets in duet (that only aspect each other) are expressed in a person's birth chart. HamakerZondag says that people with a yod are often insecure, or have trouble expressing themselves, and there is an emphasis on stalemates or unusual situations. She analyzes the background and places it in a broader perspective, including how she works with elements, modes, orbs, and other astrological factors when interpreting this aspect. All in all, this is one of the most exciting books on aspect interpretation published in recent years!Included are great case histories: you have a chance to examine the Monica Lewinsky, Linda Tripp, Kenneth Starr, Bill Clinton scenario and see it with new eyes. And Princess Diana, Prince Charles, and Prince William are not without these family patterns. The stories are profound. These aspects work in the lives of people who change the world, people who have lived the unpopular position of stalemate, delay, and social change indicated by the presence of a yod in their natal chart, by transit, or by progression. She uses the examples of Gandhi, Vaclav Havel, Khomeini, Solzhenitsyn, Willy Brandt, C. G. Jung, Jim Jones, and others. To help you work with your own clients, HamakerZondag brings in the charts of her personal clients and explains them in depth.When you've read this book, you'll want to check out the charts of everyone you know!

Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart.This time, with much difficulty, the "Serpent of Light" has moved to the Andes Mountains of Chile and Peru. Multidimensional, multidisciplined and multilived, for the first time in this book, Drunvalo begins to tell his stories of 35 years spent in service to Mother Earth. Follow him around the world as he follows the guidance of Ascended Masters, his two spheres of light, and his own inner growing knowledge. His story is a living string of ceremonies to help heal hearts, align energies, right ancient imbalances, and balance the living Earth's Unity Consciousness Gridin short to increase our awareness of the indivisibility of life in the universe. We are allrocks and people and interdimensional beingsone!" Life may seem to be business as usual, but it is not. We are changing fast ...Remember this for life is going to present stranger things to you in your lifetime, and they all have meaning and purpose ...Only Mother Earth and ancient Maya know what's going to happen." from Serpent of Light. *black and white photographs included

Aleister Crowley's magnum opus, in which he systematically expounds on mystical and magical theories and techniques. This profusely illustrated edition brings together the complete texts of all four parts of Liber ABA (Book 4) in one volume under the overall title Magick. This edition incorporates Crowley`s own additions, corrections, and annotations, and restores dozens of passages omitted from the first editions. Magick is the fundamental textbook of modern magick in the New Aeon. It also has invaluable teachings for students of Yoga and meditation. Crowley mastered the practices of Yoga during his studies in the East, and writes about them lucidly, without recourse to the imprecise language of mysticism. Beginning with a discussion of the universal origin of world religions in mystical revelation, Magick then explores the theory and practice of mysticism and magick in the light of modern scientific thought. Crowley`s own revelation, The Book of the Law, is then treated as a case study, with an autobiographical study of events leading to its reception. Extensively cross-referenced and annotated, this edition features over 100 diagrams and photographs, as well as a glossary, bibliography, and detailed index. This second revised one-volume edition features revisions based on new typescripts for a more accurate text than all earlier editions, and it includes a revised AA curriculum, a new syllabus of the O.T.O. papers, and an important, previously-unpublished AA paper.

The Book Of Thoth is now a classic in the field. It is used by students of the Golden Dawn as well as those who want to understand Crowley's tarot. This is the definitive study of the Egyptian tarot and is used as a key to all Western mystery disciplines. Color plates of eight cards are also included.

The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies

"Previously published in 2018 as The physics of God: unifying quantum physics, consciousness, m-theory, heaven, neuroscience, and transcendence by New Page Books. This updated edition includes a new appendix and a new chapter."--Title page verso.