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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The Herbal Alchemist's Handbook by Karen Harrison is a fascinating exploration into the world of herbal alchemy. Published by Red Wheel/Weiser in 2020, this book delves into the ancient art of using plants and herbs in spiritual and medicinal practices. Harrison, also known as Karen Harrison, is a renowned author in the genre of herbal alchemy, bringing a wealth of knowledge and experience to the pages of this handbook. The Herbal Alchemist's Handbook is not just a book; it is a guide to a new way of interacting with the natural world around us. Red Wheel/Weiser, known for their commitment to publishing quality works on mind, body, and spirit, proudly presents this unique and insightful book. This is a must-read for anyone interested in herbalism, alchemy, or the broader field of natural healing.

The tarot classic that first promoted the practice of reading the cards not just for others but for one's own personal insight and self-transformation "Tarot for Your Self was ground-breaking when this book was first published and is still radically significant today." --Benebell Wen, author of Holistic Tarot"Deciding to work with the Tarot is like embarking on a long, inward journey."--Mary K. GreerThis tarot classic by Mary K. Greer was the first book to promote reading the cards for your own insight, revolutionizing tarot through a combined emphasis on self-teaching techniques and personal growth. Tarot for Your Self uses meditations, rituals, spreads, mandalas, visualizations, dialogues, charts, affirmations, and other activities to help you establish your own relationship with the cards. All the information is presented using the best in traditional knowledge and know-how. This powerful breakthrough process will turn all your readings into truly transformative experiences.Tarot for Your Self covers interpretations for the major and minor arcana, reversed card meanings for all 78 cards, and enlightening information on your shadow/teacher cards.

The classic guide to living a spiritual life rooted in Celtic antiquity and revived to meet the challenges of contemporary life. Druidry offers people a path of harmony through reconnection with the green Earth. The Druidry Handbook is the first hands-on manual of traditional British druid practice that explores the Sun Path of seasonal celebration, the Moon Path of meditation, and the Earth Path of living in harmony with nature as tools for crafting an Earth-honoring life here and now. From ritual and meditation to nature awareness and ecological action, John Michael Greer opens the door to a spirituality rooted in the living Earth. Featuring a mix of philosophy, rituals, spiritual practice, and lifestyle issues, The Druidry Handbook is an essential guide for those seriously interested in practicing a traditional form of druidry. It offers equal value to eclectics and solitary practitioners eager to incorporate more Earth-based spirituality into their own belief system.

"A practical, hands-on guide for using tarot to connect with your ancestors and gain access to their insights for healing, self-protection, and personal powers. With a Tarot deck in hand, readers will learn how to identify and access ancestral gifts, messages, powers, protectors, and healers"--

"Bringing pharmakeia (the practice of plant spirit witchcraft) into contemporary times, this book merges historical knowledge with modern techniques, featuring detailed monographs dedicated to 39 plants ranging from the esoteric (such as aconite, American mandrake, and damiana) to the accessible (including bay laurel, dandelion, fennel, garlic, juniper, and lavender)"--

"Previously published in German in 2018 as Neue Erkenntnisse: Beweise fèur einen Besuch von Ausserirdischen in vorgeschichtlichen Zeiten; ISBN: 9783864456145 by Kopp Verlag"--Copyright page.

An examination of the traditional wisdom of astrology combined in the light of Jungian psycholgy shows the horoscope to be an accurate picture of the psychic structure and a key to selfknowledge and personal growth. Beginning with a lucid analysis of Jung's terminology, including the archetypes, the collective unconscious, and the theory of synchronicity, Dr. HamakerZondag explores in depth the striking correspondences between Jung's theory and psychological types and the tradtional elements. She shows how the elements of astrology relate to the psychological types, and discusses the zodiac as a path of life. Psychological Astrology is a must for students since the author elucidates the houses and their structure and provides an enlightening discussion of the planets as they symbolize basic human drives. First published as AstroPsychology, this edition has been revised and updated.

"If you desire to draw prosperity into your life, this book can help you manifest your fondest dreams and desires through the mental alchemy of meditation-a process that can change your mind, which, in turn, can change your life and thereby positively transform the planet"--

"Meditation has become more popular than ever. Though millions practice it, many are not getting the relaxing, healing, spiritually uplifting experiences or positive effects they desire. Third Eye Meditations is different. It offers effortless, joyful ways to enjoy profoundly uplifting results without previous training, skill, talent, or practice."-- Back cover

Previous editions of this book published as: The power of chakras. Pompton Plains: Career Press, 2014 and Exploring chakras. Franklin Lakes, NJ: New Page Books, c2003.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether youre a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problemfrom onboarding to outplacementquickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in todays complex business environment.In it youll find out how to: Attract talented staff through social media recruitingIdentify legal pitfalls to avoid lawsuits and regulatory interferenceTrain a diverse and inclusive multigenerational workforceProvide the compensation and benefits package that will make your organization an employer of choiceStreamline your orientation and onboarding practices so new employees hit the ground runningWhenever personnel problems arise, having The Essential HR Handbook on your bookshelf is like having a team of expert HR consultants at your beck and call!

In this fascinating journey through the magical, folkloric, and healing traditions of Italy the reader learns uniquely Italian methods of magical protection and divination and spells for love, sex, control, and revenge. "Mary-Grace Fahrun's Italian Folk Magic is an intimate journey into the heart of Italian folk magical practices as they are lived every day. Having grown up in an extended Italian family in North America and Italy, the author presents us with the stories, characters, saints, charms, and prayers that form the core of folk religion, setting them in context in an authentic, down-to-earth, and humorous voice. A delight to read!"--Sabina Magliocco, Professor of Anthropology, University of British Columbia Italian Folk Magiccontains: magical and religious ritualsprayersdivination techniquescraftingblessing ritualswitchcraft >This book can help Italians regain their magical heritage, but Italian folk magic is a beautiful, powerful, and effective magical tradition that is accessible to anyone who wants to learn it.

"Awaken Your Third Eye is a practical guide to help you explore the depths of your intuitive wisdom."--Judith Orloff, MD, author of The Empath's Survival Guide "This book is a treasure trove of information, bridging science, philosophy and actual practice. I can't imagine a more well-rounded and thorough resource on the subject of opening the sixth chakra and discovering the gateway to transcendent awakening. A jam-packed gem full of spiritual insight." --Anodea Judith, PhD, author of Wheels of Life and Eastern Body-Western Mind Usually, you perceive the world by using your five senses: sight, taste, smell, touch, and hearing. But there is a sixth sense, an inner eye that can open the gateway to subtler realms of existence. Developing this inner eye will enable you to view a previously invisible world of multiple dimensions, spiritual planes filled with light, and alternate realities of indescribable wonders. This eye of wisdom, knowledge, illumination, and intuition is aptly named the third eye. Using the methods in Awaken Your Third Eye, you will learn how to develop supersensory perception, and how to use your third eye in your everyday life to receive guidance, healing, wisdom, inspiration, creativity, and spiritual awakening.

STRENGTHEN YOUR AURA AND EXPERIENCE GREATER ENERGY, LOVE, AND HAPPINESS Thousands of people have found The Power of Auras invaluable--especially those in the holistic health field who use its methods in their daily practice. This new edition will bring the message of self-sufficiency to even more people who desperately need greater strength during this time of change. With this book, you will learn how to: See or sense auras.Develop spiritual self-defense and protection.Increase power, balance, focus, and clarity.Heal and release dense vibrations.Release attachments and addictions.Cut psychic ties and cords.And much more!

"What if the UFO cover-up is real and what if it ended? After Disclosure poses this fascinating question and looks at the societal consequences of such a revelation. Richard Dolan and Bryce Zabel have produced a thoughtful and provocative analysis that goes well beyond the usual scope of books on UFOs and alien life." --Nick Pope, Former Chief of UK Ministry of Defence UFO Desk What if UFO secrecy ended tomorrow? The transition from B.C. (Before Confirmation) to A.D. (After Disclosure) is the ultimate "what if?" scenario in which the calendar is reset and history begins again. This work of speculative non-fiction combines meticulous fact-finding from historian/researcher Richard M. Dolan and forward-leaning scenarios from journalist/screenwriter Bryce Zabel on the world's most mind-bending subject. The authors predict radical changes after official acknowledgment that at least some UFOs are intelligently controlled craft from somewhere other than Earth. A.D. After Disclosure isn't afraid to make mind-blowing, specific predictions, such as: Congress will hold Watergate-style hearings and ask secret-keepers, "What did you know and when did you know it?"The first decade A.D. (After Disclosure) will be like a high-tech 1960s, spawning massive cultural and societal change.Abductees will file a class-action suit against the government for withholding critical information.All the textbooks on planet Earth--from history to science--will need an immediate review. Whether disclosure leads to social panic or ushers in a new era of unity and peace, it will undoubtedly be a game-changing event.

"Through expansions of Aramaic's multiple meanings, as well as guided contemplations, this book provides a guide to transformation through the way of the prophet of Nazareth. It shows how Jesus's deepest teachings address contemporary challenges, such as our relationships with nature and each other, as well as the purpose of life itself"--

The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies

"Historically, Hoodoo was the magic of the disenfranchised, marginalized, and vulnerable; it was born from the need to obtain justice, power, and protection, as these typically were not naturally forthcoming. The earliest practitioners of Hoodoo were enslaved African-Americans, followed by their descendants and neighbors. How does one obtain justice if the system is inherently skewed against you? Because of this, Hoodoo has developed a vast arsenal of justice and pay-back spells. This book contains a diverse collection of these spells, as well as an exploration of their ethics. (Are you really justified and what happens if you are not?)"--

"This book shares the story of Adel H., an Egyptologist, who, as a sixteen-year-old boy, was trapped for days under the Step Pyramid of Saqqara. Based on conversations with Adel H., the author tells of the boy's search for a way out of the underground world, how the boy roams passageways and chambers and sees what he calls 'impossible' things of which the professional world is completely unaware. Adel experiences uncanny events, a mixture of spirit realm and reality, that is described here for the first time. 'The story of Egypt,' Adel says, 'has two sides - the official one and the unknown one.'"

A concise and poetic rendering that conveys the essence and depth of this perennial classic of yoga. "This beautiful, poetic rendition of Patanjali's Yoga Sutras was gathered from Mukunda's lifetime of abiding in the good company of the saints and sages of the Great Tradition. We can rely upon the fact that these words come from his own authentic experience of love and life and of Yoga. Please enjoy this gift of poetry from Mukunda and embrace the beauty of your life every day." --Mark Whitwell, author of Yoga of Heart: The Healing Power of Intimate Connection Patanjali is to yoga what the Buddha is to Buddhism. His yoga sutras--literally "the path to transcendence"--are a means to profound self-realization and are considered the spiritual and philosophical root of the yoga tradition in its various forms. This concise, poetic rendering of the classic Yoga Sutra text conveys both the essence and depth of the yoga tradition. Mukunda Stiles had a lifelong devotion to the spiritual practice of yoga. Here, he shares Patanjali's essential work with precision and insight. He also includes a succinct line-for-line commentary, as well as word-by-word Sanskrit-to-English translation.

"This is a collection of inspirational wisdom for living a meaningful and productive life. This selection of quotations has been chosen to reflect Rumi's inspiring and uplifting approach to life and the inevitable issues that we encounter during our lifetimes. The wisdom includes no-nonsense statements, observations, and facts-ranging from matters of the heart, to understanding human nature, to embracing the nature of the divine. The result is an extended meditation on how to live one's life with meaning, productivity, and kindness"--

""I'm just not that creative" is a common refrain in today's society. But according to author and creative coach Jacob Nordby, nothing could be further from the truth. Every human being is creative, and having a regular creative practice is a vital key to a happy and fulfilling life. If we don't exercise our creativity regularly, our lives can feel dull, stagnant, and rote. Many people live this way and believe "this is just the way life is," without realizing that developing a regular creative practice can be the cure to what ails them. Nordby knows this all too well. By the time he reached his midthirties, he was running a successful mortgage company and lived in a big house with fancy cars. But he felt like he was dying inside. Starting and maintaining a creative practice is what saved his life. Now, in this powerful book, he explains how he traded in his stagnant way of life for one full of meaning and purpose, and offers specific steps to help you build your own creative practice. The Creative Cure is a call for a revolution, fostering change where all change must begin: within. This internal change will allow you to express your own creative gifts, cultivate happiness, and experience the unique feeling of fulfillment that only a creative practice can offer. Packed with powerful, transformative exercises, this book is the medicine you need to find and reinvigorate your creative soul." -- Page 4 of cover.

"The thirty-three rune poems were previously published in 2016 in Runes revealed by Inkwater Press"--Title page verso.

"We are all energy; energy creates consciousness. Right now, you are conscious energy manifested in physical form. The physical body is able to learn to release that energy to venture into other realms. This book will guide you through seven of the astral realms"--

An accessible in-depth guide to Celtic water lore, including spells, rituals, water spirits, and merfolkLet Annwyn Avalon, a practicing water witch herself, take you into the world of water magic. The water magic and lore in this book focuses on the Celtic tradition, but draws on other water magic traditions as well, and features rainwater, as well as lakes, rivers, oceans, canals, swamps, and other watery locations, together with the folk and magical customs that have been and are still practiced at these places. The book teaches the reader how to set up a water altar at home, how to connect with water spirits, and how to gather or create water witch tools. Readers are encouraged to visit local water sites but will also find an abundance of material to perform at home. Included are practical examples, visualizations, and exercises so any reader can start to take up spell work and establish their spiritual connection to water.