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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.>New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The Herbal Alchemist's Handbook by Karen Harrison is a fascinating exploration into the world of herbal alchemy. Published by Red Wheel/Weiser in 2020, this book delves into the ancient art of using plants and herbs in spiritual and medicinal practices. Harrison, also known as Karen Harrison, is a renowned author in the genre of herbal alchemy, bringing a wealth of knowledge and experience to the pages of this handbook. The Herbal Alchemist's Handbook is not just a book; it is a guide to a new way of interacting with the natural world around us. Red Wheel/Weiser, known for their commitment to publishing quality works on mind, body, and spirit, proudly presents this unique and insightful book. This is a must-read for anyone interested in herbalism, alchemy, or the broader field of natural healing.

"This is a book about waking up and growing into the best version of yourself. It is a book that shows you how to discover who you are and what you can be. It is a book about finding your path, facing your shadow, and discovering your true self. Most importantly, this is a personal transformation book rooted in the wisdom of the Enneagram system of personality types"--

"This book offers a deeply informed but accessible journey through lore and history of Hekate, the ancient goddess of crossroads, ghosts, and witchcraft. Hekate's relevance today is explored, along with tools and techniques to incorporate this goddess into your personal journey. The spiritual content is accessible to anyone with an interest in witchcraft, regardless of their faith or background. The book also explores magickal ethics, what it means to be a witch in the 21st century, and best practices for successful witchcraft"--

The classic guide to living a spiritual life rooted in Celtic antiquity and revived to meet the challenges of contemporary life. Druidry offers people a path of harmony through reconnection with the green Earth. The Druidry Handbook is the first hands-on manual of traditional British druid practice that explores the Sun Path of seasonal celebration, the Moon Path of meditation, and the Earth Path of living in harmony with nature as tools for crafting an Earth-honoring life here and now. From ritual and meditation to nature awareness and ecological action, John Michael Greer opens the door to a spirituality rooted in the living Earth. Featuring a mix of philosophy, rituals, spiritual practice, and lifestyle issues, The Druidry Handbook is an essential guide for those seriously interested in practicing a traditional form of druidry. It offers equal value to eclectics and solitary practitioners eager to incorporate more Earth-based spirituality into their own belief system.

"Bringing pharmakeia (the practice of plant spirit witchcraft) into contemporary times, this book merges historical knowledge with modern techniques, featuring detailed monographs dedicated to 39 plants ranging from the esoteric (such as aconite, American mandrake, and damiana) to the accessible (including bay laurel, dandelion, fennel, garlic, juniper, and lavender)"--

"Previously published in German in 2018 as Neue Erkenntnisse: Beweise fèur einen Besuch von Ausserirdischen in vorgeschichtlichen Zeiten; ISBN: 9783864456145 by Kopp Verlag"--Copyright page.

The perfect introduction to New Orleans "voodoo hoodoo," the unique variety of Creole Voodoo found in New Orleans. THE VOODOO HOODOO SPELLBOOK is a rich compendium of authentic Voodoo and hoodoo rituals for love, justice, gambling luck, prosperity, health, and success.Cultural psychologist and rootworker, Denise Alvardo, who grew up in New Orleans learning voodoo, draws from a lifetime of recipes and spells learned from family, friends, and local practitioners. She traces the history of the African-based folk magic brought by slaves to New Orleans, and shows how it evolved over time to include influences from Native American spirituality, Catholicism, and Pentecostalism. She shares her research into folklore collections and 19th and 20th century formularies along with her own magical arts.Denise Alvarado has stripped the shroud of secrecy that surrounds Voodoo to provide a provocative book full of history and folklore, and spells, hexes and curses!

"This complete book of rune instruction includes rune history and lore, its basis in metaphysical thought and mysticism, complete definitions of the 24 runes of the Elder Futhark, and the etymology, phonetic value, and interpretation of each rune. The reader is shown how to perform chants and rituals using runic energy, how to sign and send runes, and given suggestions for runic meditation"--

"Does your house feel a little wonky? Is someone giving you the evil eye? Are you just having a run of bad luck or have you been cursed? Miss Aida answers all these questions and more. She offers sound, practical advice for all sorts of dicey situations, both large and small. The book is filled with rituals, spells, and Miss Aida's own personal magickal formulas for removing negative energies, breaking malevolent spells, and banishing harmful people so that you can take control and live your best life"--

"Meditation has become more popular than ever. Though millions practice it, many are not getting the relaxing, healing, spiritually uplifting experiences or positive effects they desire. Third Eye Meditations is different. It offers effortless, joyful ways to enjoy profoundly uplifting results without previous training, skill, talent, or practice."-- Back cover

Previous editions of this book published as: The power of chakras. Pompton Plains: Career Press, 2014 and Exploring chakras. Franklin Lakes, NJ: New Page Books, c2003.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether youre a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problemfrom onboarding to outplacementquickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in todays complex business environment.In it youll find out how to: Attract talented staff through social media recruitingIdentify legal pitfalls to avoid lawsuits and regulatory interferenceTrain a diverse and inclusive multigenerational workforceProvide the compensation and benefits package that will make your organization an employer of choiceStreamline your orientation and onboarding practices so new employees hit the ground runningWhenever personnel problems arise, having The Essential HR Handbook on your bookshelf is like having a team of expert HR consultants at your beck and call!

In this fascinating journey through the magical, folkloric, and healing traditions of Italy the reader learns uniquely Italian methods of magical protection and divination and spells for love, sex, control, and revenge. "Mary-Grace Fahrun's Italian Folk Magic is an intimate journey into the heart of Italian folk magical practices as they are lived every day. Having grown up in an extended Italian family in North America and Italy, the author presents us with the stories, characters, saints, charms, and prayers that form the core of folk religion, setting them in context in an authentic, down-to-earth, and humorous voice. A delight to read!"--Sabina Magliocco, Professor of Anthropology, University of British Columbia Italian Folk Magiccontains: magical and religious ritualsprayersdivination techniquescraftingblessing ritualswitchcraft >This book can help Italians regain their magical heritage, but Italian folk magic is a beautiful, powerful, and effective magical tradition that is accessible to anyone who wants to learn it.

"Awaken Your Third Eye is a practical guide to help you explore the depths of your intuitive wisdom."--Judith Orloff, MD, author of The Empath's Survival Guide "This book is a treasure trove of information, bridging science, philosophy and actual practice. I can't imagine a more well-rounded and thorough resource on the subject of opening the sixth chakra and discovering the gateway to transcendent awakening. A jam-packed gem full of spiritual insight." --Anodea Judith, PhD, author of Wheels of Life and Eastern Body-Western Mind Usually, you perceive the world by using your five senses: sight, taste, smell, touch, and hearing. But there is a sixth sense, an inner eye that can open the gateway to subtler realms of existence. Developing this inner eye will enable you to view a previously invisible world of multiple dimensions, spiritual planes filled with light, and alternate realities of indescribable wonders. This eye of wisdom, knowledge, illumination, and intuition is aptly named the third eye. Using the methods in Awaken Your Third Eye, you will learn how to develop supersensory perception, and how to use your third eye in your everyday life to receive guidance, healing, wisdom, inspiration, creativity, and spiritual awakening.

STRENGTHEN YOUR AURA AND EXPERIENCE GREATER ENERGY, LOVE, AND HAPPINESS Thousands of people have found The Power of Auras invaluable--especially those in the holistic health field who use its methods in their daily practice. This new edition will bring the message of self-sufficiency to even more people who desperately need greater strength during this time of change. With this book, you will learn how to: See or sense auras.Develop spiritual self-defense and protection.Increase power, balance, focus, and clarity.Heal and release dense vibrations.Release attachments and addictions.Cut psychic ties and cords.And much more!

"Instant Healing can help you heal yourself, your family, friends, clients, community, and the entire planet. I have never seen a more complete affirmative prayer book." --Marci Shimof, #1 New York Times bestselling author of Happy for No Reason In a world of chaos, uncertainty, and malaise, we can no longer depend on the institutions we counted on to offer security and hope. With increasing anxiety and a sickening fear of the future, can we reverse the downward spiral of turmoil and frustration? Instant Healing provides a powerfully positive solution. By using simple prayers and affirmations, you can experience immediate healing, comfort, and solace. You can gain self-empowerment, inner strength, wellness, and abundance beyond your dreams. Instant Healing provides 243 healing affirmations and prayers, along with instructions on how to use them. These methods are simple and effective--and require no background or training. Just read them audibly, with conviction, and in a clear voice. Then let go and allow miracles to happen. The field-proven, non-denominational, universal methods of spiritual healing in this book have changed the lives of millions of people worldwide. "Shumsky has been there. That's what makes her a great teacher."--Larry Dossey, New York Times bestselling author of Healing Words "For those who use affirmations to alter their feelings, this book will provide many and give comfort to your suffering."--Fred Alan Wolf, PhD, National Book Award-winning author of Taking the Quantum Leap "As you read and use this book, my hope is that you get involved and make it your own by practicing the healing prayers, which will help you grow spiritually and transform your life in positive, powerful ways."--Dannion Brinkley, New York Times bestselling author of Saved by the Light

THE QABALAH WORKBOOK FOR MAGICIANS is the perfect guide for the practising magician who wants a greater understanding of Qabalah concepts and practice. Created by Anita Kraft, one of the world's most respected Qabalist teachers, this workbook teaches readers how to practise Qabalah using tarot, plants, stones, perfumes, the zodiac and other magical sources. Kraft shows how to work through the Sephiroth - the ten attributes or emanations of Qabalah - for greater understanding and illumination. Drawing on occult works including Israel Regardie, Aleister Crowley, Dion Fortune and Lon Milo DuQuette, as well as dozens of Hebrew texts and manuscripts, Kraft has spent more than twenty years creating and perfecting a method by which the practising magician can understand the Tree of Life and other Qabalistic concepts. A how-to workbook on the Qabalah magical system Kraft is one of the most well respected Qabalists alive today and one of the only female authorities Includes a foreword by Lon Milo DuQuette

A yod is formed when two planets that are sextile also form an inconjunct to another planet. These planets are in different signs and modes and are deeply significant, for they usually symbolize patterns in families that have lasted for generations. This is what HamakerZondag discovered when she started to research the inconjunct aspect as it related to a yod. Also included in this book is a complete discussion of how the energies of unaspected planets, and planets in duet (that only aspect each other) are expressed in a person's birth chart. HamakerZondag says that people with a yod are often insecure, or have trouble expressing themselves, and there is an emphasis on stalemates or unusual situations. She analyzes the background and places it in a broader perspective, including how she works with elements, modes, orbs, and other astrological factors when interpreting this aspect. All in all, this is one of the most exciting books on aspect interpretation published in recent years!Included are great case histories: you have a chance to examine the Monica Lewinsky, Linda Tripp, Kenneth Starr, Bill Clinton scenario and see it with new eyes. And Princess Diana, Prince Charles, and Prince William are not without these family patterns. The stories are profound. These aspects work in the lives of people who change the world, people who have lived the unpopular position of stalemate, delay, and social change indicated by the presence of a yod in their natal chart, by transit, or by progression. She uses the examples of Gandhi, Vaclav Havel, Khomeini, Solzhenitsyn, Willy Brandt, C. G. Jung, Jim Jones, and others. To help you work with your own clients, HamakerZondag brings in the charts of her personal clients and explains them in depth.When you've read this book, you'll want to check out the charts of everyone you know!

Aleister Crowley's magnum opus, in which he systematically expounds on mystical and magical theories and techniques. This profusely illustrated edition brings together the complete texts of all four parts of Liber ABA (Book 4) in one volume under the overall title Magick. This edition incorporates Crowley`s own additions, corrections, and annotations, and restores dozens of passages omitted from the first editions. Magick is the fundamental textbook of modern magick in the New Aeon. It also has invaluable teachings for students of Yoga and meditation. Crowley mastered the practices of Yoga during his studies in the East, and writes about them lucidly, without recourse to the imprecise language of mysticism. Beginning with a discussion of the universal origin of world religions in mystical revelation, Magick then explores the theory and practice of mysticism and magick in the light of modern scientific thought. Crowley`s own revelation, The Book of the Law, is then treated as a case study, with an autobiographical study of events leading to its reception. Extensively cross-referenced and annotated, this edition features over 100 diagrams and photographs, as well as a glossary, bibliography, and detailed index. This second revised one-volume edition features revisions based on new typescripts for a more accurate text than all earlier editions, and it includes a revised AA curriculum, a new syllabus of the O.T.O. papers, and an important, previously-unpublished AA paper.

The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies

"Historically, Hoodoo was the magic of the disenfranchised, marginalized, and vulnerable; it was born from the need to obtain justice, power, and protection, as these typically were not naturally forthcoming. The earliest practitioners of Hoodoo were enslaved African-Americans, followed by their descendants and neighbors. How does one obtain justice if the system is inherently skewed against you? Because of this, Hoodoo has developed a vast arsenal of justice and pay-back spells. This book contains a diverse collection of these spells, as well as an exploration of their ethics. (Are you really justified and what happens if you are not?)"--

"Previously published in 2018 as The physics of God: unifying quantum physics, consciousness, m-theory, heaven, neuroscience, and transcendence by New Page Books. This updated edition includes a new appendix and a new chapter."--Title page verso.

"This book shares the story of Adel H., an Egyptologist, who, as a sixteen-year-old boy, was trapped for days under the Step Pyramid of Saqqara. Based on conversations with Adel H., the author tells of the boy's search for a way out of the underground world, how the boy roams passageways and chambers and sees what he calls 'impossible' things of which the professional world is completely unaware. Adel experiences uncanny events, a mixture of spirit realm and reality, that is described here for the first time. 'The story of Egypt,' Adel says, 'has two sides - the official one and the unknown one.'"