Bøker utgitt av SAGE PUBLICATIONS

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e

Health Psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated fourth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.The new edition includes: A new chapter on diet and obesity Updated material on stress and coping, doctor-patient communication, death, dying, bereavement and quality of life Introductions to the social, political and economic conditions that influence our health Breadth of coverage from social inequality through to chronic illness and screening An enhanced SAGE edge companion website (edge.sagepub.com/marks4e) with a suite of features to enhance students' learning experience.

**Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

With everything readers need to know about how to execute their research project, this book is written specifically for information systems (IS) and computing students. It introduces key quantitative and qualitative research methods, makes sense of underlying philosophies, and helps readers navigate and assess existing academic papers. Special features support students as they bridge the gap between theory and practice. These include:- research examples from the IS and computing disciplines;- suggestions on how to build internet research into each method mentioned; - an explanation of how knowledge is created, drawing an analogy between this and the creation of software systems Throughout, readers are supported by pedagogical features such as learning objectives, explanations, discussion questions, evaluation guides and further reading.

An Introduction to Coaching Skills is an invaluable resource for novice and trainee coaches. Its accessible, step-by-step style acquaints you with the key skills needed to become a successful coach and, with its focus on the applied side of coaching, the book is an essential text for anyone starting out on their coaching voyage. From the 'how to', through to practicalities and challenges and honing existing skills, this book covers: - Definitions of coaching- How to become a coach- Key coaching skills- Current coaching models- Practical tools and techniques- Reflective practise and how best to help others With evidence-based research, activities and suggestions for further reading, this is a clear and practical, all-you-need guide to becoming a coach.

Understanding the Sociology of Health continues to offer an easy to read introduction to sociological theories essential to understanding the current health climate. Up-to-date with key policy and research, and including case studies and exercises to critically engage the reader, this book shows how sociology can answer complex questions about health and illness, such as why health inequalities exist. To better help with your studies this book contains: a global perspective with international examples; a new chapter on health technologies; online access to videos of the author discussing key topics as well as recommended further readings; a glossary, chapter summaries and reflective questions to help you engage with the subject. Though aimed primarily at students on health and social care courses and professions allied to medicine, this textbook provides valuable insights for anyone interested in the social aspects of health.

This bestselling textbook helps students understand how important leadership skills are, at whatever level they are working at, as well as how to develop into a leader themselves. It supports students in getting to grips with essential theories and thinking critically about how these can be used to improve practice for quality patient care. The new edition covers the whole spectrum of topics relevant to leadership and management, including areas that people commonly struggle with such as conflict and delegation. Key features: A website with videos of the authors explaining difficult concepts, exercises to help students apply theory to practice and weblinks to further resources Case scenarios which demonstrate leadership in action across a variety of settings. Up-to-date, including the implications of the Francis report