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Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e

In the new edition of Introduction to Social Research, Keith Punch takes a fresh look at the entire research process, from formulating a research question to writing up your research. Covering qualitative, quantitative and mixed methods, the book focuses on matching research questions to appropriate methods. Offering concise, balanced coverage, this book clearly explains the underlying principles of social research and shows you how to put this understanding into practice. The third edition includes: A new chapter on literature searching and reviewing Expanded coverage of ethics A new section on using the internet in research A range of additional student learning features A brand new companion website including full-text journal articles, additional case studies and video tutorials. Using a range of examples from student research and published work, the book is an ideal introduction for any social science student taking a research methods course or embarking on their own undergraduate or postgraduate research project.

Health Psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated fourth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.The new edition includes: A new chapter on diet and obesity Updated material on stress and coping, doctor-patient communication, death, dying, bereavement and quality of life Introductions to the social, political and economic conditions that influence our health Breadth of coverage from social inequality through to chronic illness and screening An enhanced SAGE edge companion website (edge.sagepub.com/marks4e) with a suite of features to enhance students' learning experience.

**Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Foster Trust, Accountability and Engagement in Your TeamsCreating strong, cohesive teams is an art, and How Teams Work: A Playbook for Distributing Leadership is the essential guide for school leaders looking to master this craft. This interactive playbook doesn¿t just advise but actively equips leaders with the tools they need to foster trust, accountability, and engagement in their teams.School leaders today face a critical mandate: to empower, engage, and work in concert with their teams to foster a positive and productive school environment. How Teams Work doesn¿t offer mere platitudes-it offers practical strategies and tools, with concept maps, learning intentions, team challenges, reflection prompts and more. Information is organized into six modules exploring: The foundational role leaders play in team dynamics Strategies to bring together and mobilize effective leadership teams Methods to forge and maintain team unity and collaboration How to build and maintain trust and respect within teams Practical tools for maximizing team productivity and decision-making Guidelines on reflective leadership to assess and improve team performanceHow Teams Work isn¿t only a resource; it¿s a roadmap to sustainable success, illuminating the path to nurturing leadership at every level. In an age where the turnover of educators is high and the need for sustained, collective school improvement efforts is urgent, leveraging the power of teams isn¿t just advantageous-it¿s essential.

Engage your school communities in collaboratively solving your biggest problemsSchools are complex places where problems come in all shapes and sizes, and where decisions impact students' lives. Leading groups in solving these problems sometimes can be a daunting task. Collaborative Problem Solving outlines a process to help veteran and new leaders alike to create thoughtful, organized, and collaborative solutions for the simple to the most difficult problems they face.Rooted in theory, this comprehensive guide presents a seven-step process that addresses all types of problems. Each chapter outlines the tasks and procedures required to successfully navigate each step, while providing helpful analogies and illustrations, alongside common foibles and fumbles leaders should avoid. Additional features include: An explanation of participatory problem-solving Prerequisites for successful collaboration and rules for collaborative leaders "Task Cue Cards" that offer facilitation lesson plans to approach each step in the process A "Problem Solver's Toolbox" that covers meeting designs, roles, communication strategies, and more An annotated guide for further reading, providing a wealth of additional information and resourcesPractical and relevant, this book is a user-friendly manual for school leaders seeking to employ a problem-solving process that works so that they and their teams can feel confident their efforts will result in a successful resolution.

See beyond content standards to the broader context of life-changing skills.The standards-based learning and grading movement of the past twenty years has ushered in a critical shift in assessment that demands clarity in both what is being measured and how well students are learning. Seeing the value in this evolution, a wave of schools has invested enormous effort to institutionalize the policy and practices of the movement. In doing so, many focused their initial efforts squarely on grading and fell short of the more important work-classroom assessment. There are important lessons in these missteps and failures.This groundbreaking, "next generation" approach to classroom assessment challenges educators to reflect on the connections between growth, mastery, and student self-efficacy and to prioritize the transferable skills of metacognition and self-regulation in assessments. A powerful call-to-action, this guide includes:  A conceptual framework that guides the questions and order of assessment reform An approach to assessment, grading, and reporting that prioritizes student growth over a standard definition of success for everyone  Strategies to develop metacognition and catalyze motivation in students Orientation to each chapter with learning intentions with success criteria  Vivid case stories and prompts to power deep reflectionUnderscoring the importance of learning environments that work for the full range of learning profiles, this book calls for a revolution in the narrative around assessment and grading, emphasizing the ultimate goal of nurturing students who are metacognitive, expert learners, motivated by the joy of learning.

Every child has a right to make sense of math, and to use math to make sense of their worlds. Despite their gifts, students with disabilities are often viewed from a deficit standpoint in mathematics classrooms. These students are often conceptualized as needing to be fixed or remediated. Rethinking Disability and Mathematics argues that mathematics should be a transformative space for these students, a place where they can discover their power and potential and be appreciated for their many strengths. Author Rachel Lambert introduces Universal Design for Learning for Math (UDL Math), a way to design math classrooms that empowers disabled and neurodiverse students to engage in mathematics in ways that lead to meaningful and joyful math learning. The book showcases how UDL Math can open up mathematics classrooms so that they provide access to meaningful understanding and an identity as a math learner to a wider range of students. Weaved throughout the book are the voices of neurodiverse learners telling their own stories of math learning. Through stories of real teachers recognizing the barriers in their own math classrooms and redesigning to increase access, the book: Reframes students with disabilities from a deficit to an asset perspective, paving the way for trusting their mathematical thinking Offers equitable math instruction for all learners, including those with disabilities, neurodiverse students, and/or multilingual learners Applies UDL to the math classroom, providing practical tips and techniques to support students¿ cognitive, affective, and strategic development Immerses readers in math classrooms where all students are engaged in meaningful mathematics, from special education day classes to inclusive general education classrooms, from grades K-8.  Integrates research on mathematical learning including critical math content such as developing number sense and place value, fluency with math facts and operations, and understanding fractions and algebraic thinking. Explores critical issues such as writing IEP goals in mathThis book is designed for all math educators, both those trained as general education teachers and those trained as special education teachers. The UDL Math approach is adapted to work for all learners because everyone varies in how they perceive the world and in how they approach mathematical problem solving. When we rethink mathematics to include multiple ways of being a math learner, we make math accessible and engaging for a wider group of learners.

Unleash your inner teaching superheroIncorporating the principles of neuroscience not only transforms the practices that take place in the classroom, but also empowers teachers, equipping them with the tools they need to feel and be successful in their work.Written in a lighthearted, easy-to-read format, author C. Bobbi Hansen showcases the potential of brain-informed practices to empower teachers and learners alike. By centering instructional practices on research from the field of educational neuroscience, Teaching With Superpowers identifies ten "superpowers" that teachers can activate to optimize how their students' brains take in, process, and store information. Inside you'll find: How to optimize teaching and learning by understanding the science of how students learn 10 unique "superpowers" that will enhance your students' learning, including fueling attention and engagement, promoting culturally responsive teaching, boosting long-term memory, and championing neurodiversity Numerous classroom examples and resources applicable to any content area or grade levelFor all educators who are passionate about helping their students succeed and maximizing their teaching potential, this is your essential guide.