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This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.
Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This handy text covers its theoretical foundations and provides a detailed guide to conducting IPA research.
Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way.
"A thoughtful, thorough and readable account of the history and current practice of qualitative research in health." - Louise Keogh, Population and Global Health, University of Melbourne
Unrivalled in the way it makes the teaching of statistics through the use of IBM SPSS statistics compelling and accessible to even the most anxious of students. The only statistics textbook you and your students will ever need just got better!
Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
Perfect for revision, colouring is a fun and creative way for students to learn biopsychology, whilst taking a break from screens. Including short simple introductions to each topic, this book asks students to identify the anatomy and complete the label before moving on to add colour to the illustrations.
The definitive guide to the full qualitative research process, from design to dissemination, this is everything you need to understand how good quality research is produced, and how to find, use and enrich your own work with it.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
With nine new and expanded chapters, his fifth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.
From building a URL list to discover internet censorship to making Twitter API outputs tell stories, Doing Digital Methods teaches the reader how to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time.
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Building on the acclaimed and successful previous editions, the Third Edition provides further critical updates and illustrations of the applications of reflexive methodology in formulating research strategies.
In combining a critical, philosophical approach with an expertly selected body of practical examples, the Second Edition of Chris Hart's landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.
A qualitative research book for the 'doers', this text provides really practical coverage for those that are undertaking research in real-world contexts.
A concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance.
Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project.
Conceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study.
This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.
This book takes the guesswork out of writing your literature review, providing a step-by-step process that works with any data.
Drawing on real world data to showcase different techniques, this practical book helps you use R for data analysis in your own research.
Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.
A must-read for anyone who is keen to learn what we should know and do about this highly complex and ever-contested boundary line.
Cultures lead to differences in children's development, but equally important, culture is an essential component of every child's psychological development. Taking a chronological approach, this book offers a complete picture of child development.
Bursting with tools for analysing texts and structuring critical reviews, this book builds the reader's skills and confidence with critical reading and writing.