Bøker utgitt av Springer Nature Singapore

"Attention Economics is the science that the marketing world has desperately needed for at least the last decade. The SOV model, which relates market share to advertising spend, has been a fundamental principle in media planning, but its reliability has diminished due to digital media's impact. The discrepancy in the commercial value of exposures on different platforms has disrupted the correlation between extra share of voice and market share growth, highlighting the desperate need to incorporate Attention Economics for a more accurate media planning approach. This is why this book is so important."-Peter Field, Marketing Consultant, Peter Field Consulting, United KingdomIn this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice.  The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals.  Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data.  The book's engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics.  This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.

This book brings together a collective of Women Leaders in Healthcare to share their real-life leadership journey in the Asian continent, from a personal angle (heart) and grounded on science (data). They are connected by a strong passion to help improve patient lives and advance women¿s leadership in this dynamic, emerging region of Asia, still swaying between tradition and modernity. This is not an academic book but a compendium of inspirational stories meant to provide authentic and pragmatic guidance for women who want to advance their careers in healthcare in Asia, to reduce gender inequality and give a new meaning to the leadership of tomorrow, truly inclusive and diverse.Beyond gender, aspiring leaders can find inspiration from this compendium to succeed in the Asia context, from Japan to India, South East Asia and the Middle East. Although the challenges shared were experienced by the women-authors from diverse backgrounds and leadership, women and men alike can relate to many of the topics covered in the book. The resulting reflections can help the readers more efficiently climb the corporate ladder and become better leaders, to shape a more equitable future. This book provides insights for organizations in their diversity, equity and inclusion endeavors, to develop policies that foster talents in Asia and provide better support to women in leadership positions. It is also a useful read for students and researchers of leadership and gender studies.

This book takes readers on a comprehensive journey through ten chapters, seamlessly blending insights from the introductory chapter emphasizing the importance of human resource research with subsequent chapters delving into the complexities of evaluation, program conceptualization, and the integration of Theory of Change and Logic Model. The critical examination of prominent evaluation models, exploration of Participatory Evaluation's role, and the need for an integrated evaluation model are highlighted. The narrative culminates in a practical illustration of the integrated model, emphasizing its effectiveness, insights gained, and contributions to the field, while acknowledging limitations and offering recommendations for improvement. The book serves as a valuable resource for HR practitioners, evaluators, and organizational leaders, providing practical guidance and contributing substantively to the improvement of HR practices and organizational performance.

This book is a compilation of selected papers from the 3rd International Conference on Smart Manufacturing, Industrial & Logistics Engineering (SMILE2023) and the 7th Asian Conference of Management Science and Applications (ACMSA2023). The book focuses on the recent theoretical and methodological developments, significant technical applications, case studies, and survey results in the areas of manufacturing informatics, manufacturing intelligence, big data analytics and data mining, modeling and decision analysis, Internet of Things, green supply chains, and intelligent logistics. The book makes valuable contributions to academic researchers and engineers in smart manufacturing, industrial engineering, and logistics, as well as readers will encounter new ideas to promote Digital Intelligence Transformation.

This book describes the complex interplay between Earth's surface processes (erosion and sedimentation) and human interactions. Intensive as well as extensive research has been undertaken to infer modern sedimentation processes and to infer the mode of stratigraphic sequence building. However, the effort to understand the influence of sedimentation processes on society and the human impact on sedimentation is long overdue. This is a new upcoming multidisciplinary research field that is beyond the scope of leading traditional Earth and Environmental Science journals. To fill in the prodigious gap in the knowledge base, this book includes in-depth reviews and new data-based case studies from Asia, involving multidisciplinary research. It covers case studies of risk management of various hazards and risk management systems at regional, national, and local levels. The book proposes a comprehensive approach to reducing future risks by collaborating with various stakeholders and preparingfor the most effective responses towards complicated hazards, minimizing social damage. This publication will help researchers in the field of Environment and Earth surface processes, disaster risk reduction, and geoscientists to have a better idea of the current trend of research in the field and will provide updated synthesis on this important topic.

This 2 volume book is an up-to-date overview of current progress in Arbuscular Mycorrhizal Fungal (AMF) technique development, inoculum production and its quality regulations, application in agriculture, horticulture, agroforestry and other ecosystems along with nutrient management for sustainable food production. It offers new insight and cutting-edge information for novices and experts such as students, academicians, researchers, environmentalists, industrialists, and other individuals interested in the field of mycorrhiza.AMF provides favorable rhizospheric environment to the plant with numerous direct and indirect mechanisms, in exchange of soil nutrients and photosynthetically fixed carbon. Other than the species composition and diversity determination of natural ecosystem, AMF play a vital role in maintaining the soil quality, agricultural sustainability and environmental integrity. The second volume provide comprehensive knowledge on AMF role in nutrient cycling, nutrient exchange and their acquisition under normal and stress condition.

This book provides a concise and comprehensive introduction to several basic methods with more attention to their theoretical basis and applications in fluid dynamics. Furthermore, some new ideas are presented in this book, for example, a method to solve the transition matrix by difference operator transformation. For this method, the book gives the definition of Fourier integral transformation of translation operator, and proves the transition matrix equaling to the differential operator transformation, so that it is extended to general situations of explicit, implicit, multi-layer difference equations, etc. This flexible approach is also used in the differential part. In addition, the book also includes six types of equivalent stability definitions in two ways and deeply analyzes their errors, stabilities and convergences of the difference equations. What is more important, some new scientific contributions on lattice Boltzmann method (LBM) in recent years are presented in the book as well. The authors write the book combining their ten years teaching experience and research results and this book is intended for graduate students who are interested in the area of computational fluid dynamics (CFD). Authors list some new research achievements, such as simplified lattice Boltzmann method, the simplified lattice Boltzmann flux solver and discrete unified gas kinetic scheme, and expect that this new information could give readers possible further investigating ideas in their future research on CFD area.

This book examines the shift in doctoral co-supervision from traditional hierarchical approaches to team-based models. Authored by international experts in doctoral education, the 14 case studies critically assess co-supervision within distinct institutional and national contexts, and indicate shifts in doctoral education and the rise of co-supervision models. The case studies offer insights into national and institutional policies, mentoring programs, workload distribution, conflict mitigation, and the intricacies of co-supervision, including role management and power dynamics. The book also highlights challenges and proven good practices for academics who are considering or experiencing co-supervision.

This book gathers outstanding papers presented at the China SAE Congress 2023, featuring contributions mainly from China, the biggest carmaker as well as most dynamic car market in the world. The book covers a wide range of automotive-related topics and the latest technical advances in the industry. Many of the approaches in the book help technicians to solve practical problems that affect their daily work. In addition, the book offers valuable technical support to engineers, researchers, and postgraduate students in the field of automotive engineering.

This book provides readers with the opportunity to go beyond anecdote and supposition in order to get a fuller grasp of research around Catholic education and LGBTQ+ matters. This is an edited collection of chapters which explores LGBTQ+ matters in relation to Catholic education. Although the field of Catholic Education Studies has grown exponentially over the past two decades, little if any attention has been published specifically about the place of LGBTQ+ students (and teachers) in the context of Catholic education. This edited book presents the various strands of research about Catholic education and LGBTQ+ inclusion. More specifically, this edited book of chapters addresses a number of broader themes including:¿ Is it possible for Catholic education to sit in harmony with the concerns of LGBTQ+ inclusive education?¿ What does it mean to ¿queer¿ education at all? How does this sit in relation to Catholic perspectives on the purpose of Catholic education?¿ When it comes to LGBTQ+ issues in relation to Catholic education, what is the research agenda?¿ How might Catholic schools move beyond a ¿pastoral accommodation¿ approach to LGBTQ+ students?¿ What does the evidence from research in Catholic schools indicate? Are they places of inclusion, hospitality, and welcome for LGBTQ+ young people?

Carbon nanomaterials have several applications, which is driving up scientific research into them. The book showcases the most recent advancements and research discoveries rather than just providing an overview. Each chapter offers authoritative insights into the ever-changing field of carbon-based nanomaterials, as written by top authorities in their respective domains. The book stands out for its persistent focus on real-world application. It is devoted to practical applications and is divided into four sections. The intriguing promise of carbon nanomaterials, their synthesis, and their possible uses set the stage for the adventure. Subsequently, the emphasis shifts to agriculture, where nanomaterials have been shown to improve plant health, fend against illnesses, promote growth and development, and even help detect and remove herbicides. The biomedical part explores the potential toxicological ramifications of these materials while introducing the reader to their ground-breaking role in drug delivery, tissue engineering, and the fight against fungal diseases. Overall, the book provides valuable insights and serves as a comprehensive resource for researchers and scientists across various interdisciplinary subjects.

This book presents select proceedings of the International Conference on Interdisciplinary Approaches in Civil Engineering for Sustainable Development (IACESD 2023). The topics covered include geographic information systems (GIS) and building information modeling (BIM), integration of numerical methods for fluid flow modeling, and the revolutionary potential of 3D printing within the construction industry. This book serves as a resource material for researchers and industry professionals interested in developing solutions for sustainable and resilient infrastructure that aims for communities with Net Zero Targets.

This book introduces biomass which is utilized all over the world based on geographical, cultural, and historical background. It covers 18 major biomass types and several specific plants categorized into 3 groups based on their usage. The present and historical background of representative materials from biomass, such as cellulose, lignin, chitin, sugar, molasses, amylose, and other interesting natural biopolymers, such as hyaluronan, gum Arabic, and others are introduced. Furthermore, characteristic features of representative and influential plants, such as rice, eucalyptus, and oil palm are described together with historical episodes. Although physicochemical characteristic properties of each material and plant have been published over many decades, scarcely a comprehensive introduction on biomass together with Asian, European, and Latin American cultural backgrounds. In this book, biomass familiar to everybody¿s life is introduced based on scientific and cultural viewpoints. It guides readers to gain background knowledge of targeting biomass to be developed as industrial resources. In addition to students, scientists, and lecturers, the book will be useful for industrial engineers, both specialists in polymer science and technology and materials experts.

This book constitutes the refereed conference proceedings of the 11th Pacific-Rim Symposium on Image and Video Technology, PSIVT 2023, held in Auckland, New Zealand, during November 22¿24, 2023.The 34 full papers presented in this book were carefully reviewed and selected from 75 submissions. The main conference focuses on Image and Video Technology, a conference that gathers researchers and practitioners from around the globe to discuss the latest breakthroughs in image and video processing, analysis, and applications.

This volume brings together theoretical, experiential, and creative perspectives on the phenomenon of urban foraging. In a rapidly urbanising world, foraging is (re)raining popularity as a way to connect with nature and cope with uncertainty. Authors from various disciplines and geographies make sense of what this means for humanity.Urban foraging represents a multifaceted movement that provides people with avenues for sustenance, socialising, and spirituality. Motivations and implications of urban foraging vary across the socioeconomic spectrum, as do barriers and enablers. Urban foraging can help people adapt to change, and build resilience to shocks, but its spontaneous and unregulated nature makes it attractive to many. Recognising and promoting sustainable urban foraging therefore is a delicate balancing act. This collection discusses the philosophical and practical considerations towards this aim.The book is of interest to researchers, practitioners, entrepreneurs, and creatives, inviting readers to envisage scenarios that are desirable and achievable. It is of special interest to those working in urban and landscape planning, social-ecological systems, non-government organisations, municipal and development corporations, and the environment.

This book focuses on worldwide historical experiences of monetary reforms and the reformist minds behind them: the money doctors. The process of doctoring is the process of listening to many pieces of information and sorting them in order to correctly diagnose the causes of the problem and derive the appropriate cure, if it exists. A money doctor is ¿a person who, helped by theoretical and practical knowledge, advises and/or proposes to act on how to build a stable monetary and financial system or to repair ongoing monetary turbulences.¿ Economists and policy makers are money doctors when their involvement includes the observation and diagnostic of the monetary and financial troubles and the proposition for a cure. Each contribution highlights the theoretical underpinning of the doctors, and the key factors for the success or failures of the reform they have promoted. We collect cases from Americas, Asia, Europe, and Oceania from the 16th to the 20th century anddiscuss their aims, strategies, and consequences to draw implications for today.

This book analyzes the wealth management of mid-high net worth individuals and families. As China's economy develops and people's living standards improve, more and more families are becoming well-off and the middle-income group continues to expand. After creating wealth and becoming rich, better guarding, spreading and enjoying wealth is not only an urgent challenge faced by more and more micro-families, but also an inevitable need to enrich and energize people's livelihood and the connotation of a good life.Mid-high net worth people are an organic part of China's middle-income group, as well as the future coordinates of many families that have just crossed into the middle-income group. An accurate portrait of this group and an in-depth study of the needs, habits, ways and effects of their family wealth management and distribution are conducive to better responding to the demands of affluent families to "keep, pass on and enjoy wealth," as well as exploring the path of solidly promoting common prosperity at the micro-family level. From this perspective, Institute of Social Science Survey of Peking University has conducted a panoramic analysis on mid-high net worth people from panel survey with more 16,000 households in China after 10 years of tracking and investigation, from six aspects: behavioral patterns, financial asset allocation, non-financial asset allocation, commercial insurance allocation, children's commercial medical insurance allocation and pension insurance allocation, the importance of which is self-evident. As the first systematic work on asset allocation and insurance protection of Chinese middle and high net worth families, although part of the purpose is to explore the demand for insurance protection and develop the commercial insurance market, there is no doubt that this study is an important reference for the government to formulate social security policies and for financial institutions to optimize the supply of family wealth services.

This book highlights the dynamical behavior of self-similar waves in graded-index waveguides in (1+1)-dimensions and (2+1)-dimensions. The mechanism to control these optical similaritons by tailoring the tapering profile is presented. Various nonlinear waves like rogons, butterfly-shaped, and dromion-like waves and their controllable behavior are discussed in detail. The phenomenon of unbreakable Parity-Time symmetry of some of these waves has been delineated for different variety of solvable potentials. Compression of these exotic waves has been demonstrated for dispersion decreasing fiber and periodic management of dispersion and nonlinearity parameters. Competing cubic-quintic nonlinearity scenario and its potential implication on the dynamics of these similaritons has been described in detail. Symbiotic self-similar rogue waves have been discussed in (2+1)-dimensional garded-index waveguide. The book also includes numerical simulations that complement these analytical insights.

This book investigates the DeGroot model in social network contexts, and proposes the social network DeGroot (SNDG) model. Specifically, this book focuses on two core research problems in the SNDG model: (i) Social network structures to reach a stable state (consensus, polarization, or fragmentation); and (ii) the convergence rate to reach a stable state. Furthermore, the authors generalize the SNDG model in an uncertain context, showing the effects of interval opinions on the SNDG model. In this book, the authors also discuss the applications of the SNDG model to support group decision making, including consensus reaching through adding minimum interactions, trust relationships manipulations, and risk control issues in the social network. Apart from theoretical analysis, detailed experimental simulations with real and random data will be applied to validate our research.This book is the first to connect opinion dynamics, social network and group decision making. The resultsreported can help us understand the evolution of public opinions in social network contexts and provide new tools to support consensus reaching in group decision making.

This book summarizes and explores the development model and path of rural education in China, while also describing how small-scale schools can replicate this low-cost local experience. As the ¿nerve endings¿ of Chinese education system, rural small-scale schools have unique important values in guaranteeing equity in education and serving the compulsory education in rural areas. This book presents ten vivid stories of the transforming path of rural small-scale schools in China. It shows how the rural small-scale schools acted according to circumstances to enhance education quality, how they broke through the difficult situation and improved, and how they achieved the status of ¿small and beautiful¿ and ¿small and good¿. It explores a new path for rural education reform and aims to provide some inspirations on rural and urban education development.

The book explains basic ideas behind several kinds of applied multi-objective optimization and shows how it will be applied in practical contexts in the domain of healthcare, engineering design, and manufacturing. The book discusses how meta-heuristic algorithms are successful in resolving challenging, multi-objective optimization issues in various disciplines, including engineering, economics, medical and environmental management. The topic is useful for graduates, researchers and lecturers in optimization, engineering, management science and computer science.

This book gathers the proceedings of the 9th International Conference and Exhibition on Sustainable Energy and Advanced Materials (ICE-SEAM 2023), held on 14 September 2023, in Putrajaya, Malaysia. It focuses on a diverse range of subtopics: Additive Manufacturing¿Advanced Materials and Processes¿Design and Optimization¿Energy Efficiency, Energy Engineering and Management¿Modelling and Simulation¿Surface Engineering and Tribology¿Thermal and Fluids¿Vibration and Control. The content caters to academicians, researchers, students, practitioners working in the field of sustainable energy systems and advanced materials.

This book presents the select proceedings of the 3rd International Conference on Structural Health Monitoring & Engineering Structures (SHM&ES 2023). It covers the recent advances in the fields related to structural health monitoring, damage detection and assessment, non-destructive testing, inverse problems, optimization, artificial neural networks, and evaluation. This book is useful for researchers and professionals working in the field of health monitoring of engineering structures.

This book contains best selected research papers presented at ICTCS 2023: Eighth International Conference on Information and Communication Technology for Competitive Strategies. The conference will be held in Jaipur, India during 8 ¿ 9 December 2023. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics and IT security. The work is presented in five volumes

This book aims to understand biological evolution through a physical approach, focusing on the macroscopic aspects of the biological genome. Readers will discover the connection between genomic information and the harmony of biological systems, a relationship that remains elusive to many researchers in biological sciences.The most common approach to understanding living organisms with physics is to begin with a single molecule of an organism. In contrast to this bottom-up approach, building from each molecule to the whole, this book takes a coarse-grained approach at the amino acid level to physically understand the macroscopic aspects of the organism. The book presents a system developed by the authors to predict membrane proteins with high accuracy using only physical parameters. Another distinctive perspective of this book is that it proposes the idea of a physical mechanism, other than natural selection, that orchestrates the emergence of order from random processes.The study of macroscopic aspects of living organisms based on this concept has parallels with thermostatistical mechanics for states of matter. Just as random processes create order in matter, there are physical random processes that form order in living organisms. This analogy is the central theme of the book.Using terms and analogies familiar to physicists, the book bridges the gap between biological and physical sciences. The book focuses on simple principles and is aimed primarily at researchers. While the content of this book is at the boundary area of biophysics, soft matter physics and bioinformatics, it will also be of interest to researchers and graduate students working on any biological topics.

This book reveals the essence of endogenous or internal contradictions in cyberspace security issues, systematically expounds the principle of cyberspace endogenous security and safety, introduces the author-invented dynamic heterogeneous redundant (DHR) architecture with endogenous security and safety features, and theoretically answers why DHR endogenous security and safety architecture can enable network resilience engineering; the enabling role of DHR architecture solves the problem that network resilience cannot cope with unknown damage, lacks structural gain, and cannot quantify design measures. This book analyses the systematic security gains that DHR architecture enabling network resilience engineering can bring in the four purpose dimensions of prevention, defense, recovery and adaptation; gives an application example of DHR endogenous security and safety architecture enabling network resilience engineering; introduces the research and exploration of endogenous security and safety theory in wireless communication security, artificial intelligence security and other derivative application fields; and uses rich application examples. It shows that the endogenous security and safety architecture enabling network resilience engineering not only is very necessary but also has universal application significance. This book is suitable for postgraduate teaching materials or reference books of related disciplines, such as cybersecurity, network resilience engineering, confidential computing/trusted computing, information physical systems/industrial control, etc.

This book provides a comprehensive treatment of the performance evaluation of UAV communication systems, using stochastic geometry to explore the impact of the random positions of UAVs on transmission performance. The book focuses on engineering practice, with both modeling and analysis of UAV communication systems. It offers an in-depth study of several important UAV communication application scenarios, including UAV-terrestrial communication, UAV-to-UAV communication, satellite-UAV communication, and UAV relay communication.One of the key features of the book is its systematic approach to addressing UAV communication issues and providing practical insights. The book is especially useful for readers interested in learning how to model and analyze the performance of UAV communications systems. It will benefit researchers, engineers, and graduate students in the fields of wireless communications, signal processing, and related areas.

This book discusses various aspects of bioinspired technologies but with an additional emphasis on the medical science, starting from the popular article on neurobiology to pure biophysics that ends with the superintelligence of biological systems that could be reverse engineered. It covers eight different aspects of natural intelligence, starting from the fundamental electromagnetic properties of a protein to the vibrations and the resonance of the entire biomaterial system. It also covers a wide spectrum of hierarchical communication among different biological systems for intelligence and then medical science is applied.

This book provides a systematic study on the security of deep learning. With its powerful learning ability, deep learning is widely used in CV, FL, GNN, RL, and other scenarios. However, during the process of application, researchers have revealed that deep learning is vulnerable to malicious attacks, which will lead to unpredictable consequences. Take autonomous driving as an example, there were more than 12 serious autonomous driving accidents in the world in 2018, including Uber, Tesla and other high technological enterprises. Drawing on the reviewed literature, we need to discover vulnerabilities in deep learning through attacks, reinforce its defense, and test model performance to ensure its robustness. Attacks can be divided into adversarial attacks and poisoning attacks. Adversarial attacks occur during the model testing phase, where the attacker obtains adversarial examples by adding small perturbations. Poisoning attacks occur during the model training phase, wherethe attacker injects poisoned examples into the training dataset, embedding a backdoor trigger in the trained deep learning model. An effective defense method is an important guarantee for the application of deep learning. The existing defense methods are divided into three types, including the data modification defense method, model modification defense method, and network add-on method. The data modification defense method performs adversarial defense by fine-tuning the input data. The model modification defense method adjusts the model framework to achieve the effect of defending against attacks. The network add-on method prevents the adversarial examples by training the adversarial example detector.Testing deep neural networks is an effective method to measure the security and robustness of deep learning models. Through test evaluation, security vulnerabilities and weaknesses in deep neural networks can be identified. By identifying and fixing these vulnerabilities, the security and robustness of the model can be improved. Our audience includes researchers in the field of deep learning security, as well as software development engineers specializing in deep learning.