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Organizations of all kinds create a sense of purpose and sometimes incomparable performance that individuals cannot achieve alone. This textbook examines the developments and changes that organizations should make in order to be successful in today's complex organizational environment.The authors explain various models and concepts of organizational design, highlight the important role played by agile management and self-organization and reflect on the consequences these concepts have for practical organizational work. The necessary organizational development can only be meaningfully and successfully implemented with consideration of the existing corporate culture and knowledge of the fundamentals of knowledge management, so these are also taught in the textbook.The overarching goal of organizational design is to promote the organization's resilience to crises. After laying the foundations for this, the penultimate chapter is dedicated to the aspect of resilience, followed by an outlook for the future.The didactic structure of the textbook includes learning objectives, practical examples and case studies as well as learning comprehension questions and the opportunity to test your own knowledge with the Springer Nature Flashcards.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we compare prices? How do hunger and caffeine influence our purchasing behavior?As a marketing and sales professional, you regularly deal with purchase decisions made by your customers regarding your product offerings. Marketing decisions are sometimes made under great uncertainty and with little reliable knowledge ¿ but with a lot of "gut feeling".In 33 short chapters, Sebastian Oetzel and Andreas Luppold, experts in shopper marketing and shopper research, present relevant factors and phenomena that influence purchasing decisions. The authors illuminate various aspects of purchase decision-making and discuss and sometimes refute common hypotheses from the perspectives of classical economics, behavioral economics, and psychology.A book for anyone professionally or academically involved in purchase decisions ¿ and for anyone who wants to better understand and question their own purchase decision-making processes.With a foreword by Dr. Alexander Lauer (Aldi Nord) and Prof. Dr. Bernd Skiera (Goethe University Frankfurt).Excerpt from exciting questions for which you will find insights and actionable answers: Why we should use positive frames. And why the higher number brings more. Why "¿ 0.-" is better than "Free". And why the chance to get it for free works better than a guaranteed discount. Why individuality can lead to more dissatisfaction. And why men shouldn't shop together. Why price guarantees can lead to higher prices for buyers. And why they simultaneously improve the retailer's price image. Why we are unconsciously influenced by stimuli before making a purchase decision. And why some stimuli tempt us to do exactly the opposite.... and 28 more phenomena.

Delineating the huge strides taken in cosmology in the past ten years, this much-anticipated second edition of Malcolm Longair's highly appreciated textbook has been extensively and thoroughly updated. Quite simply, it tells the story of modern astrophysical cosmology.

MRI has become the main paraclinical test in the diagnosis and management of multiple sclerosis. We have demonstrated more than 400 pictures of different typical and atypical MS lesions in this atlas. Each image has a teaching point. New diagnostic criteria and differential diagnosis have been discussed.

This introduction to Atomic and Molecular Physics explains how our present model of atoms and molecules has been developed over the last two centuries both by many experimental discoveries and, from the theoretical side, by the introduction of quantum physics to the adequate description of micro-particles.

The book covers a wide range of cinematic femininities: It starts with Marilyn Monroe¿s cool phrase "We are all of us stars, and we deserve to twinkle", which self-confidently marked her profession - with a wink, because she did not say "to sparkle". The (self-) staging of women also ironically plays its being tailored to the male gaze. In this section we discuss movies like Some like it hot, Breakfast at Tiffany¿s, Cet obscur objet du désir and Le Mépris - with a notable chapter by Laura Mulvey. Moreover, some fifty films later, the book ends with a section on Self-Empowerment and Identity, featuring films like Thelma & Louise, The Hours, Blue Valentine and Carol.Are women in film really just those who are seen and displayed? Where are the ones who see and who point to something themselves? Where are the women in the audience, behind the camera? If, as feminist psychoanalytical film criticism rightly observes, the stars and starlets, especially in Hollywood mainstream cinema, are supposed to serve the male gaze as eye candy and self-assurance, what is the role of the women who do not fit into this scheme, the anti-heroes, the women who feel and act, those through whose eyes the world experiences a completely different way of being seen? Not only in arthouse cinema, but also in the mainstream, there is far more to the thousand facets of staged femininity than the simple formula of the male gaze. The book shows the most diverse stagings of femininity in great (and terrible) films, and explores (according to the approach of film psychoanalysis) how these staging affect the unconscious, or also the not-yet-conscious of viewers. Each of the eight sections deals with a thematic aspect of the staging of suffering or sovereign femininity in feature films. They follow a chronological structure to illustrate how the genre has evolved. Each section is held together by an editorial introduction.

Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM¿s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS.ContentsIntroduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as ¿the textbook that has shaped market research and practice in German-speaking countries¿. A Chinese version is available in its 3rd edition.On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

In recent years, computer science in sport has grown extremely, mainly because more and more new data has become available. Computer science tools in sports, whether used for opponent preparation, competition, or scientific analysis, have become indispensable across various levels of expertise nowadays. A completely new market has emerged through the utilization of these tools in the four major fields of application: clubs and associations, business, science, and the media. This market is progressively gaining importance within university research and educational activities.This textbook aims to live up to the now broad diversity of computer science in sport by having more than 30 authors report from their special field and concisely summarise the latest findings. The book is divided into four main sections: data sets, modelling, simulation and data analysis. In addition to background information on programming languages and visualisation, the textbook is framed by history and an outlook. Students with a connection to sports science are given a comprehensive insight into computer science in sport, supported by a didactically sophisticated concept that makes it easy to convey the learning content. Numerous questions for self-testing underpin the learning effect and ensure optimal exam preparation. For advanced students, the in-depth discussion of time series data mining, artificial neural networks, convolution kernels, transfer learning and random forests offers additional value.

This book evaluates classic drama as an active creation. To classic is a complex theatrical practice that animates program choice, casting and staging, audience reception and critical response. Analysis of six distinct examples of pre-determined and self-nominated classic productions on the Australian mainstage is informed by postcolonial theory, specifically the settler dilemma of Indigenous cultural authority. What happens to the political edge of postcolonial aspiration within the status of classic? Close consideration of staging and casting, theatre historical perspectives, and interviews with key artists, expands the concept of classic as a dimension of theatrical and not only of dramatic reception. This book responds to a polarised debate that focused on auteur directors and the relative value of new vs classic plays. Rather than adopting a position, the study undertakes a deeper assessment of the phenomenon and place of the dramatic classic in Australian mainstream theatre.

Although additive manufacturing is a relatively young discipline, the effects that can be achieved with the various additive technologies in terms of efficient product and manufacturing process optimization are of outstanding importance. These processes offer innovative and versatile opportunities for accelerated product design and advanced design and manufacturing process optimization. In addition, the use of nature-based technologies also makes it possible to manufacture components with extreme complexity and internal structures that were very difficult or impossible to produce using conventional methods. Lightweight design and energy savings, also in the product life cycle, can thus be realized with the same stability and load-bearing capacity. This book describes how the potential of additive manufacturing can be used specifically in product development to design highly efficient products. For this purpose, the contents are linked holistically in the sense of development processes of product creation.

Compared to mammals, fish are often underestimated and dismissed as less complex organisms. To refute this hasty conclusion, Horst Bleckmann presents to you the highly developed cognitive abilities of fish.Did you know, for example, that fish are the largest group of all vertebrates, with about 30,000 species, and that they colonize all aquatic habitats? For this immense feat, they have evolved a variety of highly specialized sensory systems and behaviors. According to recent research, fish also possess not only extremely sophisticated sensory organs, but also highly developed central nervous systems that are similar in basic structure to the brains of mammals.Immerse yourself in a fascinating world and learn all about the different sensory systems of fish. A concluding chapter additionally covers the global threat to fish from water pollution, cross-building in flowing waters, and the fishing industry.

The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author applies the proven management principles of Peter F. Drucker to the new challenges of the digital age, enhancing them with the concepts of collective and artificial intelligence. This approach also takes into account the insights of Daniel Kahneman regarding "Thinking, Fast and Slow" and the associated cognitive biases and deficits in human thinking. By leveraging innovative tools ¿ collective and artificial intelligence ¿ these deficits can be mitigated, aiding in decision-making. The use of these tools in innovation management and work organization is also discussed. Readers are provided with practical tips and strategies for implementation. Embark on an exciting journey through digital management practices and successfully navigate the challenges of the digital world.

Artificial intelligence is a key technology with great expectations in science, industry, and everyday life. This book discusses both the perspectives and the limitations of this technology. This concerns the practical, theoretical, and conceptual challenges that AI has to face. In an early phase of symbolic AI, AI focused on formal programs (e.g., expert systems), in which rule-based knowledge was processed with the help of symbolic logic. Today, AI is dominated by statistics-based machine learning methods and Big Data. While this sub-symbolic AI is extremely successful (e.g., chatbots like ChatGPT), it is often not transparent. The book argues for explainable and reliable AI, in which the logical and mathematical foundations of AI-algorithms become understandable and verifiable.

This non-fiction book provides information about the latest findings on research and therapy of nerve regeneration with catchy drawings and in understandable words. Why do nerves in the extremities regenerate, but the axons in the spinal cord do not? Can transplanted stem cells or biopolymers restore regeneration? Are bioprostheses able to functionally replace amputated arms or legs? Neuroscientist Lars Klimaschewski answers these questions and reports on exciting findings from anatomy, cell and molecular biology and neurotechnology. Find out, among other things, how a brain-computer interface processes signals from the brain in order to control the arm or leg muscles again via electrodes after a paraplegia.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Reimagine your development process and create, test, and deploy your mobile, web, desktop, and embedded apps from a single codebase. This book shows you how to leverage Flame, the modular Flutter game engine, to build cross-platform 2D games. With Flutter, you can create all kinds of apps by making subtle changes to projects at the code level. Guided by a practical project-based approach, you'll begin by downloading and installing the game engine. You'll then move on to creating widgets in Flutter and components within our game, such as player, enemy, background, consumables, etc. The book also shows you how to add sprites, render images, setup animation, and much more.Flame Game Development is perfect for the novice eager to gain hands-on knowledge of this exciting game engine's library to create a simple 2D game. You will: Apply Flutter coding skills to game development Develop games that can be played on all platforms Create your first 2D game using Flame

How to Effectively and Efficiently Build Muscle Mass and Muscle ForceIn this informative as well as practical book based on the latest integrative muscle research, Marco Toigo, PhD, describes which factors are crucial to successfully build muscle mass and muscle force through resistance training. In addition, he presents the practical and science-based consequences for your training and nutritional behavior with a focus on protein intake. This work thus offers both a practical guide and a scientific explanation of the "why" and "how" of effective and efficient resistance training.This book is the English version of the very successful 2nd German edition of ¿MuskelRevolution¿ (ISBN: 978-3-662-54764-9). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Close soccer matches and tight title fights are rarely decided by players' technical skills or their coaches' tactical measures. The most significant impetus comes from an area that is often mentioned but difficult to grasp: mental strength, personality, and team cohesion after special victories. Using current scientific knowledge and illustrated by many examples, this book describes the mental and cognitive processes that determine victory and defeat in soccer. Several interviews with well-known soccer coaches, managers and former players complement these findings from psychology and sport science.It deals with phenomena such as the home field advantage, creativity on the field, extreme emotional situations, the limits of visual perception, group dynamics and modern leadership. Well-known myths (e.g. Don't let the player who has been fouled shoot the penalty) will be discussed and debunked. Every soccer enthusiast should read this book in order to understand which phenomena can genuinely be game-changing and which ones cannot.

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

This textbook presents the essential research findings on human touch and haptic perception in a concise manner for students and health professionals. Focusing on anatomical, neural and physiological as well as psychological, social and clinical aspects, the scope of this book ranges from the fetus in the womb to the older adult in need of care. The chapters can be read individually or consecutively, and cross-chapter content is indicated by chapter references. Key learning points are highlighted at the end of each section, and figures, illustrations, and references facilitate the learning process. The quality of the presented study results has been critically analyzed and only randomized controlled studies are reported, which gives the reader a critical representation of the current state of knowledge. The textbook also provides valuable suggestions for future research by noting blind spots in existing research, and by pointing to methodological challenges in the implementation of high quality studies. Hence, this textbook is not only a representation of current knowledge, but also an epistemological analysis of the research process. There has been a surge of research about the sense of touch in the past ten years, which is incorporated in this book. This textbook will be an invaluable tool for physiotherapists, occupational therapists, nurses and other health professionals in everyday professional life.

This manual has been compiled in response to the rapid expansion of instrumented spinal surgery using minimally invasive and non-fusion techniques, with a view to meeting the needs of spinal surgeons (orthopaedic and neurosurgeons). The various open, less invasive, and minimally invasive techniques are presented step by step in a clear and instructive way with the aid of more than 600 high-quality illustrations. Careful attention is paid to all aspects vital to the success of any spinal operation: precise definition of indications and contraindications, technical and organizational factors, good operating technique, and correct preoperative preparation and positioning of the patient. This second edition of the manual takes full account of the latest developments in spinal instrumentation and implants and new surgical techniques. It is authoritative, concise, and portable ¿ ideal for use in a fast-paced clinical setting ¿ and will serve as a daily companion for spinal surgeons and others who care for patients with spinal disorders.

This open-access book presents essential concepts and new, illustrated methods for mutation-assisted breeding of Coffea arabica L. (Arabica), one of the world's most important cash crops and beverages. Arabica coffee accounts for about 60% of the world's coffee production. Coffee leaf rust (CLR), caused by the fungus Hemileia vastatrix is the major disease affecting Arabica coffee resulting in losses of over $1 billion annually. The geographical distribution of CLR is expanding due to climate change. Moreover, the genetic improvement of Arabica coffee is constrained due to its very narrow genetic base. This protocol book covers practical methods to enhance genetic diversity in Arabica coffee through induced mutagenesis and for screening for resistance to CLR. Current breeding approaches, challenges, and opportunities for Arabica coffee improvement are briefly reviewed and a survey of common coffee diseases with emphasis on CLR is presented. Based on latest advances in science and technology, this book includes  novel methods for single-cell mutagenesis using in vitro cell and tissue culture techniques and for genome-wide screening of induced mutations using genomics tools. Each protocol chapter provides step-by-step illustrated methods supported by example results. Given the impact of recent CLR epidemics on Arabica coffee production in Latin America, the book is intended to serve as a timely reference and guide for students and researchers in the agricultural sciences, plant pathologists and breeders, as well as growers and end-users interested in producing novel coffee genotypes for genetic studies, breeding, and commercial applications.

Pop stars are close to us. In their songs, their pictures, their stories on Instagram. What we are looking for is an authentic impression. Real feelings on real faces. But what happens when they cover their face with a mask? Permanently, as a second face. The phenomenon can be found in the mainstream as well as in the underground. The mask does not break with the ideal of authenticity. Rather, depending on how it is staged, it refers to the most diverse discourses, can appear cool or grotesque, become a logo or create anonymity. The essay uses mainly two examples (Sido, Slipknot) to show how the mask constructs the persona of pop stars - and thus reveals structures of pop music.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.