Gjør som tusenvis av andre bokelskere
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.Du kan når som helst melde deg av våre nyhetsbrev.
To satisfy the food demands of the global population, advanced technology based research is needed, that can extract the information from the plant metabolism and microbial gene pool and use it for improving plant health and productivity. Modern biotechnological tools have the ability to unlock the limitations of agricultural practices. However, the application of these tools is not well equipped. Moreover, eco-friendly agriculture by microbial inoculants is known to have positive influences on soil/plant health. Therefore it is relevant to explore the plant associated microbial niches, especially endophytes, epiphytes, and soil microbes and understand how they are benefitting each other. It can open new insights to develop sustainable agriculture practices by using consortia of microbes as plant helpers that recover the imbalanced agriculture systems and manage pathogenic diseases. This book presents the updates about the plant associated microbiomesand their contemporary uses. It covers the knowledge gap between soil and plant helper microbiomes and their application in the agriculture and allied sectors. Modern insights of phytobiomes are explored in various chapters on a variety of interrelated aspects of the fascinating areas like plant microbial interaction, integrated pest management, soil fertility intensification, sustainable crop production, and disease management. Sections in the book describe how to plant beneficial microbiomes have been utilized for sustainable green farming, with the aim to resolve the global food problem without harming the soil and environment health. This book is intended for everyone who is involved in agriculture, microbial biotechnology, bioinformatics, and all disciplines related to microbial biotechnology. These include academic students, scientists, and researchers at universities, institutes, industries, and government organizations who want to understand microbial linkages in a shorter time. It contains basic information that will be help to the non-specialist readers to understand progressive research.
In this book, film scholars, anthropologists, and critics discuss star-making in the contemporary Hindi-language film industry in India, also known as ¿Bollywood.¿ Drawing on theories of stardom, globalization, transnationalism, gender, and new media studies, the chapters explore contemporary Hindi film celebrity. With the rise of social media and Indiäs increased engagement in the global economy, Hindi film stars are forging their identities not just through their on-screen images and magazine and advertising appearances, but also through an array of media platforms, product endorsements, setting fashion trends, and involvement in social causes. Focusing on some of the best-known Indian stars since the late 1990s, the book discusses the multiplying avenues for forging a star identity, the strategies industry outsiders adopt to become stars, and the contradictions and conflicts that such star-making produces. It addresses questions such as: What traits of contemporarystars have contributed most to longevity and success in the industry? How has filmmaking technology and practice altered the nature of stardom? How has the manufacture of celebrity altered with the recent appearance of commodity culture in India and the rise of a hyper-connected global economy? By doing so, it describes a distinct moment in India and in the world in which stars and stardom are drawn more closely than ever into the vital events of global culture. Hindi films and their stars are part of the national and global entertainment circuits that are bigger and more competitive than ever. As such, this is a timely book creates opportunities for examining stardom in other industries and provides fruitful cross-cultural perspectives on star identities today."Grounded in rigorous scholarship as well as a palpable love of Hindi cinema, this collection of 19 essays on a dizzying array of contemporary Hindi film stars makes for an informative, thought-provoking, illuminating, and most of all, a joyful read. Pushing boundaries of not only global Star Studies but also film theory as a whole, this de-colonised and de-colonising volume is a must read for film scholars, students and cinephiles!"Dr. Sunny Singh, Senior Lecturer - Creative Writing and English Literature, Sir John Cass School of Art, Architecture & Design, London Metropolitan University ¿A wide-ranging overview of Hindi cinemäs filmi firmament today, focussing on its most intriguing and brightest-burning stars. The variety of approaches to stardom and celebrity by both established and upcoming scholars reveals a web of interconnecting stories and concerns that provide fascinating new insights into the workings of today's Hindi film industry, while shining fresh light on contemporary India and the world we live in.¿Professor Rosie Thomas, Centre for Research and Education in Arts and Media (CREAM), College of Design, Creativeand Digital Industries, University of Westminster
This book investigates the impact of information and communication technologies (ICTs) on development and well-being (beyond economic benefits) and highlights some emerging issues relating to the realities, constraints and digital divides with particular reference to India. It collects a series of novel contributions, studying the Indian experience in an international cross-country perspective. The book also discusses economic, social, and behavioural aspects of well-being as well as access to ICTs across regions, states and individuals to account for the digital divide. The book establishes an aggregate relationship between ICT exposure and well-being at the country level and addresses a number of fundamental issues, such as whether ICT raises the level of transparency and governance. Based on case studies and anecdotal evidence, it then further assesses the effective implementation of service delivery through ICT innovations.The book is divided into four parts: Theintroductory part surveys the literature and presents background information on the Indian case; introduces the main themes on the relationships between ICT, socio-economic development and digital divides; and provides a summary and roadmap to the chapters of the book. Part II focuses on the impact of ICT on economic performance, including economic growth, productivity and trade. Part III examines the extent of the digital divides in India, including international, regional as well as inter-personal inequality. Finally, Part IV investigates the impact of ICT on governance, users¿ well-being and social outcomes. Combining insights from analyses of a variety of socio-economic dimensions related to digitalisation, this book is relevant for a wide range of scholars and researchers across disciplines, as well as practitioners and policy-makers. While the book has a main focus on India, various contributions take an international cross-country comparative perspective, and the results have general relevance for digitalisation and development. On the whole, the main message of this book is that the impact of ICTs is contingent upon other assets, capabilities and institutional conditions. National policies should, therefore, not only promote digitalization as such but also ensure its co-evolution and complementarity with a variety of other country-specific factors.Chapter 'Digitalisation and Development: Issues for India and Beyond' of this book is available open access under a CC BY 4.0 license at link.springer.com
This book charts the growth of the Indonesian nationalistic musical genre of lagu seriosa in relation to the archipelago's history in the 1950s and 1960s, examining how folk songs were implemented as a valuable tool for promoting government propaganda. The author reveals how the genre was shaped to fit state ideologies and agendas in the Sukarno and Soeharto eras. It also reveals the very significant role played by Radio Republik Indonesia in the genre¿s development and dissemination. Little research has been done to investigate how Indonesian music contributed to nation-building during Indonesiäs immediate post-colonial period. Emulating the European art song, the genre was adapted to compose songs with the purpose of promoting a strengthened collective Indonesian identity, fostered by a group of musicians who functioned as gatekeepers, monitoring and devising various mechanisms for songs to conform to the propagandistic needs of the Indonesian government at the time. The result was the development of classical style of singing and the cultivation of a patriotic collection of music during the Guided Democracy period (1959¿1965), which peaked at the height of the Konfrontasi (1963¿1966). Lagu seriosa lost popularity as popular music infiltrated Indonesia in the 1970s, but it remains an iconic yet understudied aspect of the nationalistic agenda in Indonesia. The case studies of selected songs reflected continuity and change in musical style and over time. This book is of interest to scholars studying the intersection between history, politics, identity, arts and cultural studies in Indonesia. It is also of interest to researchers investigating the role of music in identity formation and nation-building more widely.
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.