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The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn.Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK.LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way.Inside you discover: ΓÇïThe power of Social Serving versus Social SellingHow to position yourself as an Industry Thought LeaderHow to set out your profile to speak to your ideal clients in a voice they understandHow to and when to connect, engage and convert prospects in a professional mannerHow to write your own scripts that workThe rookie mistakes you simply must avoidThe LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come.