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We live in an era when misinformation and artificially created content are on the rise. This is breeding consumer distrust, causing traditional marketing and sales strategies to plummet in effectiveness.There is one proven way forward to ensure your business survival and create sustainable long-term growth in your profit and impact. You must optimize your books and business platform by becoming authentically self-expressed in sharing your cause. Only then will your ideal buyers be attracted to you and convert more naturally, allowing infinite impact and personal freedom to inevitably follow.The major problem? The vast majority of entrepreneurs are hustling and grinding, operating out of alignment. Your business is like the game of Jenga. If one piece is out of alignment, it threatens the stability of the entire structure. In Vilhauer's deep dive into what she calls "The Work" (her Foundational Four Framework), entrepreneurs identify their blind spots, overcome resistance, and strengthen their core to then lead their company into greatness.Vilhauer continues by teaching entrepreneurs how to apply this alignment to optimize their marketing, sales, operations, and book launch effectiveness. These very methods enabled her to: ➔ Cut her time spent on marketing by 90% (while no longer wondering where her next client will come from).➔ Improve her closing percentage from 25% to 60%+ (because 95% of incoming leads are now qualified).➔ Double her company profit.When an entrepreneur makes aligned decisions, and their books and business operate harmoniously, congruence is achieved and impact ripples out to degrees beyond what they can imagine.

There's nothing wrong with being a follower. In fact, a leader wouldn't be a leader if they didn't have anyone following them.Successful organizations have a unique combination of leaders and followers, and the ability to recognize when people need to get on board or get out of the way. Too many people get promoted to leadership positions simply because they were great in their previous roles, without considering if they had the skills necessary to excel in their new role. Not everyone wants to be a leader, but we all have the potential for leadership within us. By understanding the processes within your organization, practicing soft skills, and recognizing how to climb and work within the management hierarchy, you can move yourself and any employee in your organization from a frontline worker to a world-class leader.In Marc's forty-six-plus years of management and leadership experience, he has had the opportunity to learn from some of the top business leaders about how to excel through the ranks while never forgetting what it took to get there. He shares his personal experiences as a leader-both successes and lessons learned the hard way-to help guide his readers and consult clients on the path to excellence. His unique insights are designed to help aspiring leaders navigate the ups and downs of business while managing their teams and embodying the vision of their organization. As a follow-up to his first book Preparing for Greatness, Marc lays out the step-by-step formula for turning greatness as a person into greatness as a leader.

One step at a time...Running a business can be a long, winding road filled with pitfalls and detours. Too many business owners try to achieve success by figuring out the process on their own, asking the wrong individuals for advice, or hiring teams of experts to run the business for them. But very rarely do any of these options lead to long-term success. The truth is, business really isn't that complicated-we just make it seem like it is. There are certain behaviors and routines that, when done consistently at all levels of the organization, will undoubtedly lead to overall success. The key element is focusing on the business fundamentals rather than chasing the next best thing.In Marc's four plus decades of management and leadership experience, there is not a mistake or misstep he has not witnessed or even made himself. He has been fortunate enough to have built and sold several companies from the ground up. Now, he gets to apply the lessons learned in the process to help others do the same in their own businesses. Preparing for Greatness is more than a book; it is your road map to success in business and hopefully will result in you avoiding many detours and obstacles.