Bøker utgitt av Thinkaha

PR has always been demanding. With expectations of lightning-fast responses, today''s consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It''s very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit?In #SOCIAL MEDIA PR tweet Book01 Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company''s PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog.With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don''t necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet''s tweets demonstrate the value that can be communicated in small packages. For example, she knows that it''s very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn''t about the tools.The tips and guidelines in #SOCIAL MEDIA PR tweet Book01 will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts'' book at hand, you can confidently harness the power of social media for your PR messaging.#SOCIAL MEDIA PR tweet Book01 is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Good IT is simply good business. But managing IT infrastructure has always been challenging. Virtualization and cloud computing make this even more difficult. In their daily work marketing HP Operations Center (formerly OpenView Operations), authors Peter Spielvogel, John Haworth, and Sonja Hickey frequently encounter organizations struggling with these issues. They have come to realize that IT professionals want simple actionable ideas that will deliver gains in availability, performance, and efficiency. #IT OPERATIONS MANAGEMENT tweet Book01 was written with that in mind.IT architectures are constantly evolving. Increased complexity and the dynamic nature of virtualized and cloud environments make managing the underlying IT infrastructure harder than ever. Companies need a new management approach that focuses on connecting business services and the end user experience to the underlying infrastructure, incorporating all of the layers from the application to the virtual and to the physical. The concepts of servers, storage, and networks become more fluid, and the relationships among these elements are constantly changing. Where companies could previously use different consoles to manage disparate and static silos, this becomes untenable with virtualization and the added abstraction layer in the cloud. Fortunately, there are some proven best practices that simplify IT infrastructure management in this age of complexity.Reading this book will not make you an expert on managing IT infrastructure, but it will make you think in a different way about some of your decisions, and those of your peers. If the guidance contained herein starts a discussion in your team that results in you avoiding one big mistake, then the authors will have achieved their goal.#IT OPERATIONS MANAGEMENT tweet Book01 is part of the THiNKaha series whose 120-page books contain 140 well-thought-out quotes (tweets/ahas).