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It all starts with a sale!Whether you love it or have it, making sales drives your business. You don't get to use your technical and creative skills until you make the sale. If you've been selling for a long time, this book will be a good refresher. If you're new to selling, this book will give you the tools, and the confidence, to make more sales. I'll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide. I'll guide you to find your own unique selling style. When your customers and clients can see and understand why they should buy from you, and only you, they have to pay your price to get your results. You've taken an important first step towards making more sales. Thanks for choosing me as your guide. - Alan Berg, CSPNote from the author:I originally wrote Shut Up and Sell More Weddings & Events, as that's the industry where I've spent the last 30 years in sales, sales management and sales training. While I speak and consult to wedding and event businesses, I don't talk about weddings or events, I talk about business. So many people told me that the tips and ideas in that book apply to any business, so I finally took the hint and made this version for you. I hope that you find these ideas useful for your business as well. Any of my other books will also help you, regardless of what you sell or what your business does. You may just have to read between the lines on some of the examples. Thanks for considering this book and please check out the Wedding Business Solutions podcast. I talk about business and life (not weddings or events).

Why Are They Ghosting Me? - Wedding & Event Pros Edition9 Reasons Why They're Not Replying To Your Emails and Messages - and how to fix them What is ghosting? It's when you get an inquiry or message and you reply and then never hear back. That's ghosting and it's frustrating. Whether it was after your first reply or after you had some back and forth digital communication (email, messaging, texting, etc.) many conversations stop with no explanation. In this book Alan will take you through 9 Reasons Why They're Not Replying To Your Emails and Messages - and how to fix them. This book is the sequel to Alan's popular book: "Why Don't They Call Me?", which helped you with 8 tips for converting wedding and event inquiries into sales..While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. "Why are they ghosting me?" includes a recap of the 8 tips from "Why Don't They Call Me?" and ideas for how to handle pricing questions from Alan's most popular book: "Shut Up and Sell More Weddings & Events". Whether you've read those books, or not, "Why are they ghosting me?" will help you reduce the ghosting and get you more replies from prospects and current customers..What do people say about Alan's books?"WOW! Love Alan! Great advice that works wonders. I use to dread the sales process, felt like I was no good at sales. I actually enjoy the sales process now!""I love reading your books, they're so insite-ful ;). Written in a conversational voice, so it's easy to read and easy to glean important information.""It is written in very easy to understand terms where anyone can apply some of these methods IMMEDIATELY."