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Terrorism has become one of the central security concerns of our time, presenting governments and citizens alike with a variety of policy and public safety challenges. Yet the subject also presents intellectual and pedagogic challenges for those seeking to study and understand it. Adequately comprehending terrorism requires an inherently multi-disciplinary approach that often does not fit neatly into existing academic disciplines; even when taught through the lens of a particular discipline, such as criminology or political science, it is still necessary for students to engage with a broad array of concepts from behavioral science and humanities fields as diverse as psychology, history, economics, communications, and anthropology. Moreover, as a highly dynamic and protean phenomenon at the forefront of public policy, new concepts and concerns arise regularly, thus necessitating pedagogic materials that keep pace with the latest incarnations of terrorism. To cite just two pertinent examples, merely a decade ago, topics like "homegrown radicalization" and improvised explosive devices (IEDs) did not even exist in the academic or policy lexicon surrounding terrorism; furthermore, these topics, which today are central to understanding the terrorist threat, require knowledge and theories from psychology and chemistry, both of which are beyond the disciplines most commonly associated with terrorism studies, namely criminology, political science, international relations, and history.Unfortunately, extant texts for undergraduates in terrorism-related classes have not adequately met these challenges. First, the vast majority of current texts used in terrorism courses are not true textbooks (see detailed exposition below), but are rather edited volumes or in-depth narratives. With respect to terrorism studies, at least, these are less suitable as introductions for an undergraduate audience because they tend by their nature to focus on only limited aspects of what is a wide-ranging topic and thereby leave gaps that can impair the development of the necessary instructional foundation. Second, many of the (especially older) texts do not reflect the most current subtopics or research in terrorism, since both the phenomenon itself and scholarship thereon have evolved rapidly in the past decade. Third, existing texts tend to place most of their emphasis on a single facet of terrorism (such as its historical development), with negligible attention paid to equally important aspects (such as the sociological context of radicalization) and thereby lack the balanced approach needed for an introductory text on the subject.Courses on terrorism offered at the undergraduate level have proliferated since 9/11, as well as undergraduate programs of study (including majors, minors, and certificate courses). However, there are few textbooks written for undergraduates that provide good empirical and theoretical foundations for the study of terrorism. The proposed textbook would be more broadly interdisciplinary in scope than existing texts on the market, but at the same time would be configured to satisfy the disciplinary requirements of all of these disciplines.

Handbook of Natural ColorantsSecond EditionA detailed survey of a variety of natural colorants and their different applications including textiles, polymers, and cosmeticsColorants describe a wide range of materials such as dyes, pigments, inks, paint, or chemicals, which are used in small quantities but play an important role in many products such as textiles, polymers, food, and cosmetics. As the effects of climate change begin to be felt, there has been a shift in focus in the field to renewable resources and sustainability, and an interest in the replacement of oil-based products with greener substitutions. As the push to adopt natural resources grows, there have been significant developments in the research and application of natural colorants as a step in the transition to a bio-based economy.The second edition of Handbook of Natural Colorants provides a detailed introduction to natural colorants in a marriage of theory and practice, from seed of plant to consumer demand. Presenting a wide range of viewpoints, the book briefly discusses the history of coloration technology and the current position of natural colorants before highlighting detailed information on regional plant source availability, colorant production and properties, as well as analytical methods for isolation, identification, and toxicity aspects. It also presents key applications in technical use and consumer products, including the use of natural colorants in textiles, hair dyeing, printing, and packaging. Finally, the text considers environmental and economic aspects of natural colorants.Handbook of Natural Colorants is a useful reference for dyers, textile producers, and researchers in the evolving field of sustainable chemistry, environmental sciences, agricultural sciences, and polymer sciences.* Revised and updated content throughout to reflect developments in research and applications over the past decade* New content on biotechnology in natural colorant production, natural colorants for mass coloration polymers, natural colorants in printing/packaging, and plant-based pigments* Discusses strategies for scale-up, including consideration of energy, waste, and effluentsFor more information on the Wiley Series in Renewable Resources, visit www.wiley.com/go/rrs

Biology and Ecology of FishesImmerse yourself in the world of fish ecology with the newest edition of this essential introductionThe study of fish ecology has traditionally proceeded along two tracks: the first is more basic, concerned with the anatomy, physiology and theoretical ecology of fish, and the second is more practical, concerning itself with fish populations, management, and habitats. Many fish researchers have come to view this distinction as artificial, and to develop a new study of fish that combines both tracks in a single holistic approach. It has never been more critical for introductory textbooks to represent this combined study in order to prepare the next generation of fish biologists and fishery scientists.Biology and Ecology of Fishes meets this need with a textbook that incorporates both biology and population management. Beginning with a general introduction to aquatic life and ecosystems, this book covers anatomical, environmental, and ethological topics to give a thoroughly rounded view of its subject, promising to serve as the fundamental introduction to multidisciplinary fish studies.Readers of the third edition of Biology and Ecology of Fishes will also find:* Detailed coverage of subjects including growth and bioenergetics, feeding and predation, mortality and recruitment and more* Increased attention to stressors of fish populations and communities* New and revised chapters that introduce quantitative methods and present emerging issues facing fish populations and communitiesBiology and Ecology of Fishes is a useful overview for advanced undergraduate and graduate students studying fish ecology or fishery biology, as well as a reference for researchers and professionals in fish ecology, fish population management, and related fields.

Build your own successful online business--the Dummies wayEtsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that "add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.* Learn the ins and outs of running a successful Etsy shop* Get tips and advice for marketing and pricing your products competitively* Break through the new shop barrier and start showing up in search results* Improve your sales on Etsy with expert info on finding your customersThis book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.

Strengthen your confidence, positivity, and resilience with Manga for Success!Resilience, Confidence, and Positive Thinking: Manga for Success will show you how to change your perspective to improve your wellbeing. This manga tells the story of Reisa, who recently started a new job at an advertising agency. Overwhelmed and stressed by the new workload and criticism from her boss, her mental health starts to suffer. One day, Reisa runs into Tsuyoshi, an old college friend. Captivated by Tsuyoshi's strong self-esteem and confidence, she asks for his advice. To help Reina relieve her mental fatigue, break out of her negative mindset, and rebuild her confidence, Tsuyoshi suggests resilience tips he adopted abroad. Following his advice, Reina addresses the roots of her habitual negativity, begins to positively control her emotions, starts to turn around her relationships with her peers, and becomes the best version of herself.* Understand the principles of positive psychology and resilience, including Bandura's self-efficacy theory, and learn how they can easily be applied in your life* Learn how to watch out for emotional vampires, build your self-empowerment, and control negative emotions* Gain skills for overcoming negativity and disappointments, while building a strong mind and heartDiscover why manga for businesspeople is so wildly popular in Japan, China, Korea, and elsewhere. Resilience, Confidence, and Positive Thinking: Manga for Success is fun to read--and it could just change your life!

LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You'll learn about:* Branding, viral marketing, and advertising and promotions* The importance of customer relationships* The 4 "P"s of marketingThe story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn't much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.

LEARN SKILLS THAT WILL LAST A LIFETIME WITH MANGA FOR SUCCESS!Do you want to get along better with people? Overcome negative thought patterns that are holding you back? Or are you looking for a basic understanding of the popular ideas of Adlerian psychology? Whatever your reason for picking up this book, The Psychology of Personal Growth and Better Relationships: Manga For Success makes psychology concepts easy to understand using practical examples and situations. You'll read about:* Self-determination and self-encouragement* Dealing with emotions in interpersonal relationships* Having courage during difficult conversationsThe story follows Yukari, a 28-year-old area manager of a bakery chain who finds her career gridlocked by frustration and adversarial relationships. Luckily for her, Adler's Ghost appears to teach her how to turn the situation around. As her communication improves, she builds relationships of trust, and her career begins to move forward smoothly. Applicable in both business and personal life, this book has the potential to change your life for the better--and you'll have fun reading it. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.

THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.

A must-read guide to a new and rapidly growing field in cybersecurityIn The DevSecOps Playbook: Deliver Continuous Security at Speed, Wiley CISO and CIO Sean D. Mack delivers an expert analysis of how to keep your business secure, relying on the classic triad of people, process, and technology to examine--in depth--every component of DevSecOps. In the book, you'll learn why DevSecOps is as much about people and collaboration as it is about technology and how it impacts every part of our cybersecurity systems.You'll explore the shared responsibility model at the core of DevSecOps, as well as the people, processes, and technology at the heart of the framework. You'll also find:* An insightful overview of DevOps and DevSecOps principles and practices* Strategies for shifting security considerations to the front-end of the development cycle* Ways that the standard security model has evolved over the years and how it has impacted our approach to cybersecurityA need-to-read resource for security leaders, security engineers, and privacy practitioners across all industries, The DevSecOps Playbook will also benefit governance, risk, and compliance specialists who seek to better understand how a transformed approach to cybersecurity can impact their business for the better.

This bestselling guide can teach anyone the basics of iPadFully updated for the newest Apple releases, iPad For Seniors For Dummies, 2023-2024 Edition features all the helpful basics you need to know--and beyond! You'll find info on security, using iCloud, setting up an Apple ID (and what that even means, anyway), using the App Store, connecting to Wi-Fi, watching movies and TV, playing games, and staying organized. And it's all in easy-to-read, larger print! What more could you want?* Learn the basics of operating your new iPad, the easy way* Connect with loved ones through email, video chat, and social apps* Discover how to listen to music and watch your favorite movies and TV* Find out how using a tablet can make your life easierSeniors new to using the iPad will love this Dummies-style guide for getting started. Feel empowered and more knowledgeable while using your iPad.

This fully revised and updated edition introduces the reader to sedimentology and stratigraphic principles, and provides tools for the interpretation of sediments and sedimentary rocks. The processes of formation, transport and deposition of sediment are considered and then applied to develop conceptual models for the full range of sedimentary environments, from deserts to deep seas and reefs to rivers. Different approaches to using stratigraphic principles to date and correlate strata are also considered, in order to provide a comprehensive introduction to all aspects of sedimentology and stratigraphy. The text and figures are designed to be accessible to anyone completely new to the subject, and all of the illustrative material is provided in an accompanying CD-ROM. High-resolution versions of these images can also be downloaded from the companion website for this book at: www.wiley.com/go/nicholssedimentology.

Your first step to understanding what the metaverse is all aboutYou've probably heard that the metaverse--a word that seemingly went from nonexistent to everywhere -- is the next big thing in technology. What is it, anyway? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life. The book even gives you a guide to safety in the metaverse, including how much of your real life you should share in your virtual one. This book answers all the big questions about the metaverse, in simple terms.* Explore the metaverse and the major players* Get a look at how the metaverse will disrupt industries from gaming to online commerce* Discover business opportunities on the metaverse* Dive into metaverse gaming and virtual events--safelyThis book is a must for anyone looking for an approachable primer on what the metaverse is, how it works, and the opportunities within it.

PRAISE FOR FREEDOM TEACHING "As a lifelong advocate for change, Matthew Kincaid has written an indispensable guide for educators and activists alike. This book brilliantly unpacks the complexities of anti-racism in education." --SALVATORE LAROCCA, President, Global Partnerships, National Basketball Association and Chairman of the Board of Trustees, La Salle Academy "Matthew Kincaid has been a leader in freedom teaching for many years, exemplifying the principles on which he writes and refining the principles he shares. He has set a powerful blueprint, and this book serves as a reminder that freedom--and hate--begin in the classroom. Freedom Teaching helps us make the right choices with intention and love." --BRITTANY PACKNETT CUNNINGHAM, activist and host of UNDISTRACTED "Matthew Kincaid has been leading anti-racism initiatives since he was 14 years old. His passion, commitment, and dedication to this cause is illustrated in the attention to detail in this book. Freedom Teaching strikes at the core of the injustice in our education system while offering vision for a more hopeful, just and equitable future." --CONSTANCE JONES, CEO, Noble Schools "Freedom Teaching is a powerful tool to advance social justice education with K-12 schools! For educators who are committed to leveraging education as a mechanism to promote justice, liberation, and empowerment, this text richly equips you with the strategies or how. I have always been a fan of Matthew Kincaid's work, and this text is yet another manifestation of his genius! I highly recommend it, and cannot wait to leverage it as a tool to support both new and seasoned educators looking for resources to expand their ability to help craft youth who are agents of change within our world!" --KRYSTAL H. ALLEN, author of What Goes Unspoken; CEO, K. Allen Consulting "When it comes to the critical truth telling needed to shake up age-old systems and structures so they can't operate as they have in the past, Matthew Kincaid is without equal. I have been an advocate of Matthew's scholarship for many years and Freedom Teaching gives me hope that it is possible for ALL children to learn in an environment justly designed for them to flourish." --LILIAHN MAJEED, DE&I Executive and Disruptor of Deficit Narratives

Is it right that, despite the promises of feminism, women's bodies remain at the mercy of state, society and religion? Should a scantily clad woman, or a promiscuous one, be worth less than a fully covered woman, or a chaste one? Are being sexy and being smart really mutually exclusive? Can a woman be both body and brain? Victoria Bateman has confronted these questions with actions as well as words. She has appeared naked on national television, on stage, in art and at protests - using her body, as well as her brain, to deliver her message.In Naked Feminism, Bateman makes a compelling case for women's bodily freedom, and explains why the current puritanical revival is so dangerous for women. Illustrating the swinging pendulum of bodily modesty through the ages, she takes us on a journey from the ancient civilisations of Egypt and Babylon, through the birth of Christianity and Islam, to the lax morals of the medieval period and the bawdiness of Chaucer and Shakespeare; to the clampdowns of the Puritans and later the Victorians and, more recently, to the re-veiling of the Middle East and the purity pledges of modern-day America. She ends with a plea: feminists must unite to challenge the repression of the female body, as only then can women be truly free.

The Conservative Party can lay convincing claim to being the world's most successful political party, not least because it is also one of the most adaptable, often appearing to do and say pretty much whatever it takes to win. But has it now taken things too far?Since the UK voted to leave the EU back in 2016, the Tories have arguably done more than simply re-shape themselves: rather, they seem to have transformed themselves from a mainstream centre-right party into a counter-intuitive combination of radical right-wing populism, free market fundamentalism, and fiscal constraint that is arguably not only inherently unstable but also poses a threat to many of the norms of both liberal democracy and economic common sense.In this compelling and persuasively argued book, Tim Bale, one of the country's foremost experts on contemporary British politics, takes us on a rollercoaster ride through the Conservatives' fortunes over the last decade. From the bombshell Brexit referendum, through to the chaotic premierships of Theresa May, Boris Johnson, and Liz Truss, and all the way up to Rishi Sunak's rise to power, Bale tells the fascinating tale of a party that, in just a few short years, has gone from nervous breakdown to top of the world - and back again.

Pitt Ford's Problem-Based Learning in Endodontology, 2nd Edition, is an essential reference for Endodontology, enriched with the latest research and clinical evidence. Employing a problem-based approach, it consolidates readers' knowledge and diagnostic skills. Prepared by an international team of clinical academics, this edition reflects the latest advances in the field. Encouraging self-directed learning, the authors present diverse clinical cases covering topics such as non-odontogenic pain, pulp preservation, endodontic treatment, restoration, regenerative endodontic procedures, and trauma. Each section is accompanied by images as well as further reading recommendations. A touchstone to key areas concerning the dental pulp and the root canal system, Pitt Ford's Problem-Based Learning in Endodontology is a valuable resource for dental students, residents, and clinicians seeking the latest techniques and procedures in Endodontology.

An approachable introduction to the philosophical study of ethical dilemmas in technologyIn the Technology Age, innovations in medical, communications, and weapons technologies have given rise to many new ethical questions: Are technologies always value-neutral tools? Are human values and human prejudices sometimes embedded in technologies? Should we merge with the technologies we use? Is it ethical to use autonomous weapons systems in warfare? What should a self-driving car do if it detects an unavoidable crash? Can robots have morally relevant properties?This is Technology Ethics: An Introduction provides an accessible overview of the sub-field of philosophy that focuses on the ethical implications of new technologies. Requiring no previous background in the subject, this reader-friendly volume explores ethical questions concerning artificial intelligence, robots, self-driving cars, brain implants, social media and communication technologies, and more. Throughout the book, clear and engaging chapters describe and discuss key discussions, issues, and themes while inviting readers to develop their own perspectives on a wide range of moral and ethical questions.* Discusses how various technologies influence and shape individuals and society both positively and negatively* Illustrates how emerging technologies affect traditional ideas about ethics and human self-understanding* Addresses the ethical complications of creating technologies that may lead to morally problematic consequences* Considers if the benefits of new technologies outweigh potential drawbacks, such as how people interact online through social media* Explores how established moral and ethical theories relate to new questions concerning advanced technologiesPart of the popular This is Philosophy series published by Wiley-Blackwell, This is Technology Ethics: An Introduction is a must-read for undergraduate students taking a Technology Ethics course, researchers in the field, engineers, technology professionals, and general readers looking to learn more about the topic.

Novel approach to the theory of signals and systems in an introductory, accessible textbookSignals and Systems have the reputation of being a difficult subject. Essentials of Signals and Systems is a standalone textbook aiming to change this reputation with a novel approach to this subject, teaching the essential concepts of signals and systems in a clear, friendly, intuitive, and accessible way.The overall vision of the book is that traditional approaches to signals and systems are unnecessarily convoluted, and that students' learning experiences are much improved by making a clear connection between the theory of representation of signal and systems, and the theory of representation of vectors and matrices in linear algebra. The author begins by reviewing the theory of representation in linear algebra, emphasizing that vectors are represented by different coordinates when the basis is changed, and that the basis of eigenvectors is special because it diagonalizes the operator. Thus, in each step of the theory of representation of signals and systems, the author shows the analogous step in linear algebra. With such an approach, students can easily understand that signals are analogous to vectors, that systems are analogous to matrices, and that Fourier transforms are a change to the basis that diagonalizes LTI operators.The text emphasizes the key concepts in the analysis of linear and time invariant systems, demonstrating both the algebraic and physical meaning of Fourier transforms. The text carefully connects the most important transforms (Fourier series, Discrete Time Fourier Transform, Discrete Fourier Transforms, Laplace and z-transforms), emphasizing their relationships and motivations. The continuous and discrete time domains are neatly connected, and the students are shown step-by-step how to use the fft function, using simple examples.Incorporating learning objectives and problems, and supported with simple Matlab codes to illustrate concepts, the text presents to students the foundations to allow the reader to pursue more advanced topics in later courses.Developed from lecture notes already tested with more than 600 students over six years, Essentials of Signals and Systems covers sample topics such as:* Basic concepts of linear algebra that are pertinent to signals and systems.* Theory of representation of signals, with an emphasis on the notion of Fourier transforms as a change of basis, and on their physical meaning.* Theory of representation of linear and time invariant systems, emphasizing the role of Fourier transforms as a change to the basis of eigenvectors, and the physical meaning of the impulse and frequency responses.* What signals and systems have to do with phasors and impedances, and the basics of filter design.* The Laplace transform as an extension of Fourier transforms.* Discrete signals and systems, the sampling theorem, the Discrete Time Fourier Transform (DTFT), the Discrete Fourier Transform (DFT), and how to use the fast fourier transform (fft).* The z-transform as an extension of the Discrete Time Fourier Transform.Essentials of Signals and Systems is an immensely helpful textbook on the subject for undergraduate students of electrical and computer engineering. The information contained within is also pertinent to those in physics and related fields involved in the understanding of signals and system processing, including those working on related practical applications.

Break out of the traditional, narrow role of principal and transform your school for the betterIn 2014 Michael Fullan set his sights on the daily needs of school leaders in his bestselling book The Principal. This updated edition shows how the principal's role continues to change--alongside our changing world--and how we can embrace the transformation in short order. As crucial in-school influencers of student learning, principals have an opportunity and an obligation to maximize student achievement. But how? In The Principal 2.0, Fullan explains why the answer lies neither in micro-managing instruction nor in autonomous entrepreneurialism. He shows a new way forward that allows principals to expand their roles without overstepping and contribute to the development of the whole school.Even in difficult times of crisis, there's room for principals to take action. In The Principal 2.0, Fullan explains how to loosen focus on accountability and instead concentrate on capacity-building; focus less on technology and more on pedagogy; abandon fragmented strategies; and forgo individualistic solutions in favor of collaborative effort.* Discover the three key roles that administrators must play in order to have the biggest impact* Foster the professional capital of teachers and get more accomplished for all students* Find "action items" to help implement this proven program effectively* Adopt strategies that have been successfully field-tested in schools across the United States and CanadaDiscover why The Principal is a bestseller in educational leadership, and strike out into the future with this new edition, updated for the changing role of today's principals.

Wall Street Journal BestsellerThe Next-Generation Women Leadership PlaybookIn To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success, accomplished leadership advisor Jenna Fisher reveals how the world faces a once-in-a-generation opportunity to close the gender gap at the top of organizations today.You'll discover how traits often held by women--including compassion, empathy, communication, mentorship, and collaboration--are now in high demand. And why, in this time of volatility and disruption, women are standing on the most solid foundation for success than ever before.Drawing on scientific research and the powerful stories of women business leaders who have already made it to the top, the book sets out how we can seize this opportunity in front of us. You'll learn:* Why corporate progress for women has historically been stubbornly slow and strategies for breaking through systemic biases to take a seat at the top table* Why women are particularly well-suited to lead companies through the complex challenges facing our world* The specific leadership skills that are in high demand and how to develop a compassionate and commanding leadership presence* The stories of women business leaders at the top of organizations today--their success, their missteps, and their lessons for successAn essential and insightful treatment of women leadership in a world that desperately needs more of it, To the Top is the first book since Lean In that promises to energize and accelerate the potential of woman leaders everywhere.

Build an innovative new startup using the resources of an existing corporationThe Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.The Corporate Explorer Fieldbook will also teach you to:* Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction* Perform customer discovery interviews for ideating, incubating, and scaling ideas* Generate breakthrough ideas from within large companiesAn indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

Embark on your own personal journey into the night sky. Stardate: Today!Ever catch yourself staring up at the night sky and wondering just what the heck is out there? While no one book can answer all your questions, Astronomy For Dummies will take you on a tour through the Milky Way (and beyond!) that describes some of the most fascinating objects in the universe.This book comes complete with online access to chapter quizzes and downloadable full-color astronomical photos of our universe, as well as easy-to-follow explanations of the eye-popping wonders and gorgeous interstellar objects that populate our solar system, galaxy, and universe. You'll find:* Brand-new star charts for the northern and southern hemispheres, as well as descriptions of the latest tech tools for amateur astronomers* Lists of the most recently discovered exoplanets, exomoons, and exocomets hurtling through the cosmos* The latest timelines for dazzling solar events and maps to the best places to see them live and in-personFilled with discussions of the biggest and greatest new breakthroughs and an 8-page color insert packed with unbelievable, full-color photographs, Astronomy For Dummies is a can't-miss book that will ignite a passion for understanding the mysteries of the universe in children and adults alike!

CANCER CONSULTNew edition covering the specialties of hematology, oncology and cellular therapy, now in two volumesCancer Consult: Expertise in Clinical Practice, Volume 2: Neoplastic Hematology & Cellular Therapy, Second Edition includes hundreds of answers to practice-based questions covering the new principles of diagnosis, classification, staging, treatment, and outcomes in the rapidly advancing field of cancer. This textbook series also provides expert guidance in the areas of cancer-related uncertainties and controversies, including experience-based discussions. The book's smaller size allows for easy access during medical rounds. This volume also includes:* Up-to-date clinically relevant information on the very latest topics such as molecular techniques, targeted therapies, immunotherapy, BMT, CAR T-cell therapy and translational cancer research* Sections on ALL, AML, myeloid neoplasms, CLL, Hodgkin's and Non-Hodgkin's lymphomas, amongst other topics* Streamlined, engaging content to make finding information easier and less time consuming for the reader* Concise and practical expert perspectives that reference key studies* References to the latest NCCN, ESMO, ASH, ASTCT, EBMT and other national guidelinesWith its powerful focus on pragmatic clinical diagnostic, therapeutic and prognostic approaches, Cancer Consult: Expertise in Clinical Practice, Volume 2: Neoplastic Hematology & Cellular Therapy, Second Edition will help keep hematology, oncology and cellular therapy practitioners up-to-date, bridging the gaps between journal and reference literature, conferences, and their existing knowledge base. It also offers clinicians, trainees, and fellows an excellent opportunity to enhance their preparation for the ABIM, hematology and oncology fellowship and recertification exams.

Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies.

Whether you are a novice or experienced pro, this easy-to-follow guide to designing board games is for you!In Your Turn! The Guide to Great Tabletop Game Design, veteran game designer Scott Rogers--creator of tabletop games including Rayguns and Rocketships, Pantone the Game and ALIEN: Fate of the Nostromo--delivers a practical walkthrough to help YOU create over a half-dozen game prototypes, including dice, card, euro, miniature, and party games. The book is packed with easy-to-follow instructions, charming illustrations, and hands-on lessons based on the author's proven knowledge and experience.And once you've made your game, Your Turn! will teach you how to prepare, pitch and sell it whether through crowdfunding or a publisher. You'll also learn how to:* Write and create elegant and crystal-clear rules of play* Playtest your games to improve quality, fix problems, and gather feedback* Learn what players want and how to design for it* Learn the secrets of the Six Zones of Play and why they are so important to your game design!Your Turn! is the essential guide for practicing and aspiring tabletop game designers everywhere! Why wait to make the tabletop game of your dreams? Grab this book and prepare to take Your Turn!

The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.Readers will also find:* Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands* Strategies for creating loyal customers and developing personalization at scale* Strategies for designing effective omni-channel marketing platforms* Strategies for crafting a successful cross-platform communications campaigns* Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.