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An advertising creative director for over 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Joshua Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

';Delightful!' The New York Times Book Review Discover a world of beauty and creativity!Chanticleer has been called the most romantic, imaginative, and exciting public garden in America. It is a place of pleasure and learning, relaxing yet filled with ideas to take home. And now those lessons are available for everyone in this stunning book! You'll learn techniques specific to different conditions and plant palettes; how to use hardscape materials in a fresh way; and how to achieve the perfect union between plant and site. And Rob Cardillo's exquisite photographs of exciting combinations will be sure to stimulate your own creativity. Whether you're already under Chanticleer's spell or have yet to visit, The Art of Gardening will enable you to bring the special magic that pervades this most artful of gardens into your own home landscape.

Starting with how to choose yarns and ending with finishing techniques, this book covers the basics. Suitable for every fibre aficionado's library, it features over 70 stitch-along swatches that teach a particular crochet technique as well as five basic projects (hat, shawl, neck warmer, bag, and scarf) that put those techniques to use.

A whole wardrobe in a book. Imagine a pattern. A pattern for a simple skirt. Let's call it "The Skirt." Now, imagine that this pattern is magic-it not only yields one stylish skirt, but in fact can be used to make six stylish skirts. By following different markers on the pattern, "The Skirt" can be: 1) an A-line skirt; 2) a maxi skirt; 3) a flirty pleated hem skirt; 4) a smart-looking pencil-wrap skirt; 5) a flared bias skirt; 6) a ruffled mini. But wait, there's more! Following each look are six fabric recommendations, some of them easily repurposed. So now, not only does each pattern turn into six patterns, but each of the six patterns can turn into six different garments. With six magic patterns in the book, the end result is 216 original designs! The skill level is basic, and there's a complete sewing primer included, with recommendations for basic tools, step-by-step instruction, a guide to fabrics, and a sizing reference chart.Includes 36 downloadable patterns on a CD.Express your fashion sense, look great, be creative-and save money. Now that's magic.

Offers ten egg-centric recipes that kids will love to make and eat, including French toast, egg drop soup, and Mexican egg pizza. In this book the author shares her advice in an engaging way so that kids understand what it means to keep chickens and what kind of housing, food, equipment, and care the chickens will need to thrive.

Offer recipes that range from classic vanilla, chocolate, coffee, and strawberry to innovative creations like blackberry cobbler, toasted coconut, lemon curd, brown sugar and cinnamon, fresh ginger, salted caramel, maple bacon, matcha, chocolate hazelnut, and goat cheese and honey.

Arranged by season, this book guides readers through all the beer events of the year - summer fests, Craft Beer Week, Oktoberfest, and seasonal beer releases. It also discusses the beers to drink with holiday foods and every type of seasonal food.

Features 35 simple, inexpensive projects that you can make from salvaged and upcycled materials - cardboard, metal, plastic, and wood. This book includes projects such as tables, shelving units, chairs, lamps, and more, in a variety of styles.

This irresistible book is filled with recipes, tips, tricks, and the secrets to effortless outdoor get-togethers.

The irresistible bestseller-now in a chunky format-is back with 97 foolproof methods and tricks for putting any dog into a state of pure pleasure. Enhancing each entry is an adorable, full-color photograph of the guaranteed result-a smiling dog. The tricks require no fancy props or special talents-just a willingness to surrender yourself to sheer silliness.

"We are made of star stuff."-Carl Sagan Give someone you know a pat on the back. A special thank-you. A big thumbs-up! In dozens of inspiring, uplifting quotes rendered as beautiful hand-lettered art by more than 30 popular graphic designers and artists, this little book of great thoughts is motivation and affirmation made timeless. Plus there are playlists, book and movie recommendations, upbeat activities-even recipes for sweet pick-me-ups.

Offers instructions that lead you step by step through the basics of knitting, from choosing the right needles and yarn to reading a knitting pattern, casting on, executing knit and purl stitches, binding off, seaming, and blocking finished projects. This title also helps you learn techniques for increasing, decreasing, and repairing mistakes.

"[A] heartbreaker of a story - Told in a fairly straightforward style, the relation of the anguish of threatened love is very real, and speaks to experiences largely untouched upon in books for young adults." - The Guardian

Offers recipes for cooking with your custom-made vinegars, creating everything from a basic Italian salad dressing to Asian coleslaw, sweet potato salad, Mediterranean orzo, pot stickers, lentil soup, caponata, sauerbraten, caprese sliders, pickles and chutneys, and even chocolate chip cookies.

With basic sewing skills and simple step-by-step instructions, this title helps you learn to make your first quilt. It outlines the complete process in an easy-to-follow sequence, from selecting a design and choosing fabric to cutting pieces, assembling blocks, assembling the quilt top, and finishing your quilt.

53 Irresistible and Unexpected Recipes to Make in a Waffle Iron

In this, his first non-menu cookbook, the New York Times food columnist offers 100 utterly delicious recipes that epitomize comfort food, Tanis-style. Individually or in combination, they make perfect little meals that are elemental and accessible, yet totally surprisingand there's something to learn on every page. Among the chapter titles there's ';Bread Makes a Meal,' which includes such alluring recipes as a ham and Gruyere bread pudding, spaghetti and bread crumbs, breaded eggplant cutlets, and David's version of egg-in-a-hole. A chapter called ';My Kind of Snack' includes quail eggs with flavored salt; speckled sushi rice with toasted nori; polenta pizza with crumbled sage; raw beet tartare; and mackerel rillettes. The recipes in ';Vegetables to Envy' range from a South Indian dish of cabbage with black mustard seeds to French grandmotherstyle vegetables. ';Strike While the Iron Is Hot' is all about searing and quick cooking in a cast-iron skillet. Another chapter highlights dishes you can eat from a bowl with a spoon. And so it goes, with one irrepressible chapter after another, one perfect food moment after another: this is a book with recipes to crave.

Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists.

This newest addition to the best-selling One-Yard Wonders series features 101 delightful projects for babies and kids, each using just one yard of fabric and many requiring only a few hours to complete.

Shows you how to create juices, ciders, wines, meads, teas, and syrups. Including recipes ranging from strawberry juice to pear cider, dandelion wine to spiced apple mead, citrus peel tea to kombucha, this title also helps you discover how to create your own backyard beverage garden and how to harvest ingredients for maximum flavour and quantity.

Everything you need to know about this early spring favourite!

The book of the popular Neurobics brain health regimen - with nearly 500,000 copies in print - with an energetic new cover and an irresistible new impulse format. Drawing on cutting-edge neurological research that brings help to everyone whose memory is starting to slip, here is mental cross-training that can be done anywhere, by anyone, at any time. The premise is simple: When you exercise the brain, you release natural growth factors, which in turn enhance the brain's level of fitness.

From geraniums to fuchsia, many of your favourite plants can be overwintered and enjoyed for season after season. This book shows you the simple techniques you need.

The long-awaited follow-up to Doug Tallamy's 'Bringing Nature Home', this book provides homeowners with inspiration and strategies for creating beautiful, wildlife-sustaining landscapes

On a quiet cobblestoned side street north of Les Halles in Paris, a veritable food revolution is happening thanks to chef Greg Marchand's game-changing restaurant, Frenchie. Here are some of his most inspired and deeply original recipes, dishes that are radiant not just in color but in flavor, and filled with alluring hints of international influences. Chutneys, pestos, and flavored vinaigrettes take the place of heavier and more traditional French fare, and the juxtaposition of ingredients (watermelon with ricotta salata; roasted carrots with oranges and avocado; raw baby turnips and juicy pears) adds energy to a once hidebound bistro tradition. To the question "e;Is there anything new under the sun?"e; Frenchie answers, unequivocally, "e;Yes!"e;

Claire Roth has entered into a Faustian bargain with a powerful gallery owner by agreeing to forge the Degas in exchange for a one-woman show in his gallery. But as she begins her work, she starts to suspect that this long-missing masterpiece - the very one that had been hanging at the Gardner for one hundred years - may itself be a forgery.

For the author, regardless of what is going on in the world or her life, singing in an amateur choir never fails to take her to a place where hope reigns and everything good is possible. In this book, she unearths the history of group singing, and explores discoveries from the new science of singing, including all the unexpected health benefits.

Pursuing a dream is hard work, but the right words delivered at the right timeΓÇöby people whoΓÇÖve been there and done thatΓÇöcan give us just the motivation we need. The right words can rekindle our enthusiasm, re-energize our efforts, dispel doubt, let us know weΓÇÖre not alone, and show us that the fight is worth itΓÇöand winnable. Kathryn and Ross Petras are masters at choosing and delivering just the right words. Their booksΓÇösuch as ΓÇ£Age DoesnΓÇÖt Matter Unless YouΓÇÖre a CheeseΓÇ¥ and ΓÇ£Dance First. Think Later.ΓÇ¥ΓÇöand bestselling calendar, The 365 Stupidest Things Ever Said, have over 5.2 million copies in print. Now comes a book for dreamers and doers, plus writers, entrepreneurs, graduates, artists, future movers and shakers. Collecting the hard-won, brilliantly expressed advice from pioneers who have paved the way, including everyone from Rumi to Steve Jobs, Michelangelo to Oprah to Tina Fey, ΓÇ£It Always Seems Impossible Until ItΓÇÖs DoneΓÇ¥ is like a rousing locker-room speech, inspiring courage, commitment, and perseverance.ΓÇ£IΓÇÖve missed more than 9,000 shots in my career. IΓÇÖve lost almost 300 games. 26 times, IΓÇÖve been trusted to take the game-winning shot and missed. IΓÇÖve failed over and over and over again in my life. And that is why I succeed.ΓÇ¥ ΓÇöMichael JordanΓÇ£Go for it, baby! Life ainΓÇÖt no dress rehearsal.ΓÇ¥ ΓÇöTallulah Bankhead ΓÇ£Perfection is like chasing the horizon. Keep moving.ΓÇ¥ ΓÇöNeil GaimanΓÇ£If you arenΓÇÖt in over your head, how do you know how tall you are?ΓÇ¥ ΓÇöT. S. EliotΓÇ£It always seems impossible until itΓÇÖs done.ΓÇ¥ ΓÇöNelson Mandela

Cooking with live fire goes way beyond the barbecue grill. This book helps you discover the pleasures of a variety of unconventional techniques, from roasting pork on a spit to baking bread in ashes, searing fish on a griddle, smoking turkey, making soup in a cast-iron pot, and baking pizza in a wood-fired oven, cooking bacon on a stick, and more.