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Advertising as Multilingual Communication

Om Advertising as Multilingual Communication

The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781403917256
  • Bindende:
  • Hardback
  • Sider:
  • 206
  • Utgitt:
  • 30. november 2004
  • Utgave:
  • 2005
  • Dimensjoner:
  • 226x145x13 mm.
  • Vekt:
  • 384 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 6. august 2025

Beskrivelse av Advertising as Multilingual Communication

The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Brukervurderinger av Advertising as Multilingual Communication



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