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Alcohol Advertising and Young People's Drinking

- Representation, Reception and Regulation

Om Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781349314959
  • Bindende:
  • Paperback
  • Sider:
  • 241
  • Utgitt:
  • 1 januar 2010
  • Utgave:
  • 12010
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 374 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25 juni 2024

Beskrivelse av Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

Brukervurderinger av Alcohol Advertising and Young People's Drinking



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