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An Analysis of Pankaj Ghemawat's Distance Still Matters

- The Hard Reality of Global Expansion

Om An Analysis of Pankaj Ghemawat's Distance Still Matters

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781912453009
  • Bindende:
  • Paperback
  • Sider:
  • 112
  • Utgitt:
  • 15. mai 2018
  • Dimensjoner:
  • 129x199x7 mm.
  • Vekt:
  • 122 g.
Leveringstid: Ukjent

Beskrivelse av An Analysis of Pankaj Ghemawat's Distance Still Matters

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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