Antecedents of Organic Food Consumption Behaviour A Study

Importance of organic foods has increased gradually over the past few decades globally owing to its twofold benefits to health and environment basically (Dangour et al., 2010). The organic food industry is supposed to touch a growth rate of 16% by 2020 (TechSci Research, 2015). As of 2015, the total organic food market stood at 81.6 billion US dollars (Willer and Lernoud, 2017) and as per the reports published by ASSOCHAM, 2018 the global market for organic food has touched US$ 89.7 in 2016. The increasing growth rate of the markets for organic foods has its implications for developing countries like India which also registered double-digit growth in recent years. Some macroeconomic factors responsible for the growth of organic foods in India are increasing income levels, improvement in the standards of living, etc.