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Beyond Ethical Consumption

- Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Om Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783034321037
  • Bindende:
  • Paperback
  • Sider:
  • 188
  • Utgitt:
  • 7. mars 2016
  • Utgave:
  • Dimensjoner:
  • 152x227x16 mm.
  • Vekt:
  • 284 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

Brukervurderinger av Beyond Ethical Consumption



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