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Markedsføring

Markedsføring har gradvis blitt et bredt konsept som gjelder innenfor flere områder. Det er mange forskjellige måter å jobbe med markedsføring på, enten det er digital markedsføring eller analogt via skilt eller lignende. Derfor har vi et variert utvalg med bøker av eksperter på fagfeltet. Vi har bøker skrevet av tidligere giganter på markedet med forskjellige syn på dagens marked, samt hvordan du kan sikre en god posisjonering. I tillegg har vi også lærebøker som er laget med det spesifikke målet om å lære leseren så mye som mulig i faget. Hvis du er i ferd med å lære og forstå markedsføring, har vi gode bøker spesielt for dette. Sjekk utvalget vårt og se om du finner inspirasjon til ditt kommende prosjekt!
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  • av Oren Klaff
    211,-

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

  • av Russell Brunson
    182,-

  • - A Revolutionary Way to Influence and Persuade
    av Robert Cialdini
    150,-

    Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

  • - The Psychology of Persuasion
    av Robert B Cialdini
    204,-

  • - How to Build Habit-Forming Products
    av Nir Eyal
    167,-

    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

  • - How To Take Control of the Customer Conversation
    av Brent Adamson & Matthew Dixon
    184,-

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com

  • - Clarify Your Message So Customers Will Listen
    av Donald Miller
    167,-

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

  • - How to Sell More, Earn More, and Become the Ultimate Sales Machine
    av Ryan Serhant
    150,-

    Discover how to become the ultimate sales machine.

  • - How Today's Fastest-Growing Companies Drive Breakout Success
    av Sean Ellis & Morgan Brown
    185,-

    Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

  • - You Can t Be Seen Until You Learn To See
    av Seth Godin
    185,-

    THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • av Seth Godin
    184,-

  • - Improving Decisions About Health, Wealth, and Happiness
    av Cass R. Sunstein & Richard H. Thaler
    290,-

    Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

  • - How to Rule at Work, Dominate at Life, and Make Millions
    av Ryan Serhant
    184,-

    Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant.

  • - A Relationship Approach
    av Svend Hollensen
    922,-

    This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.

  • - Selling to the Hidden Influencer Who Can Multiply Your Results
    av Brent Adamson, Matthew Dixon, Nick Toman & m.fl.
    184,-

    The long-awaited sequel to the bestselling sales classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and DriveFour years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. thechallengercustomer.co.uk

  • - Confessions of a Media Manipulator
    av Ryan Holiday
    150,-

    Exposing the truth behind fake news - and how to spot the real from the fake.

  • - Taking Control of the Customer Conversation
    av Brent Adamson & Matthew Dixon
    288,-

    Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

  • av D&AD
    231,-

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

  • - Leveraging the Emotional Ingredients Necessary for Business Success
    av Gary Vaynerchuk
    167 - 227,-

  • - How Stories Go Viral and Drive Major Economic Events
    av Robert J. Shiller
    209 - 365,-

  • - How Networked Markets Are Transforming the Economy and How to Make Them Work for You
    av Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
    203,-

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

  • - How to Build Word of Mouth in the Digital Age
    av Jonah Berger
    141,-

    How to make products, ideas and behaviours really catch on.

  • - A Global Perspective
    av USA) Zimmerman, Alan (City University of New York, UK) Blythe & m.fl.
    650 - 2 045,-

  • - A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
    av M Sheridan
    220,-

  • - Why the Subscription Model Will Be Your Company s Future and What to Do About It
    av Tien Tzuo & Gabe Weisert
    184,-

    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

  • - Are You Ready to Reinvent Your Organization?
    av Aaron Dignan
    185,-

  • - The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
    av Jeb Blount
    244,-

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.

  • - Revised Edition
    av Marty Neumeier
    279,-

    Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

  • av Al Ries & Jack Trout
    141,-

    Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

  • - The Science Behind Why We Buy
    av Phil P. Barden
    208,-

    In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.

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