This is Marketing

This is Marketing, a compelling book authored by Seth Godin, presents a fresh perspective on marketing strategies. Published by Penguin Books Ltd in 2018, this book is a must-read for anyone interested in understanding the nuances of marketing. Seth Godin, a renowned author in the business and marketing genre, offers insightful knowledge and advice in this book. This is Marketing is not just a book; it's a course on effective marketing, packaged in the form of a book. Published by the esteemed Penguin Books Ltd, it's a valuable addition to your bookshelf. Read it to understand marketing from one of the best in the business.

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.