Markedsføring

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions.

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. It will interest students and scholars of environmental economics and inspire practitioners in sustainable supply chain management and social accounting.

Mindful Marketing and Strategic Management is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices

Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales.

Skip the Agency, Go to Market! Advertising production is a trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production complex. While managing agencies for L.L.Bean, Windows, and Redfin, Sneider developed a vision that would allow him to make world-class adswithout the staggering costs, timelines, and complexities of traditional agencies. That compelling vision became a reality when Sneider launched his creative production shop that quickly ended up displacing agencies hundreds of times its size at billion-dollar brands. In Hacking Advertising, Sneider shares the secrets behind producing cinema-quality advertising with small teams of seasoned pros for giants like Amazon, Microsoft, Hasbro, Nintendo, Coca-Cola, LEGO, Zeiss, the NBA, and more. He presents a blueprint for brands to bypass the old agency model with a direct-to-production approach. Readers will learn how to save millions by sidestepping conventional shops and production models. Leaving no one in the cold, Sneider reveals how advertising agencies and production shops can evolve to become creative production agencies and unlock millions of dollars in revenue and profits. Sneider not only gives valuable insights into making advertising faster, less expensive . . . and better--he also delivers a thoroughly entertaining and engaging read with real stories from his multi-decade career working with the largest brands and most prominent agencies. Jon holds an MBA. in Entrepreneurship from Babson College and has over 25 years of experience in the advertising and marketing industry from both agency-side and client-side.

This book explores how trust can be built, maintained, and evaluated in a world increasingly reliant on AI technologies. Designed to be accessible to a broad audience, the book blends theoretical insights with practical approaches, offering readers a comprehensive understanding of the topic.

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design.

This book comprehensively analyses non-financial reporting, specifically sustainability reporting, in Central and Eastern European (CEE) countries. It identifies key trends and common practices among regional companies.

Revised edition of the author's Global entrepreneurship, 2014.

Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.