Markedsføring

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry.

Artificial Intelligence (AI) and the Modern Marketer is your handy guide on the journey to understand and harness the full potential of AI in the world of marketing. Discover how AI is changing video, voiceover, commercials, and marketing, enabling marketers to create compelling experiences that resonate with their target audiences. Explore the evolving landscape of privacy laws and their impact on marketing spend, ensuring compliance and building consumer trust. Inside, you'll find sample AI language prompts that can help supercharge your marketing efforts. These prompts provide practical inspiration and actionable guidance to enhance your marketing campaigns. Artificial Intelligence (AI) and the Modern Marketer offers practical strategies, real-world examples, and actionable insights to empower you in leveraging AI. Whether you're a seasoned marketer or a curious novice, AI and the Modern Marketer is your roadmap to staying ahead in the ever-changing digital marketing landscape. Unlock the power of AI and shape the future of marketing. Are you ready?

How to Make a Virtual Event Your Most Profitable Event Ever

Rigoureusement à jour de la réglementation et strictement conforme au programme du BTS Professions immobilières, ce manuel complet est illustré de cas d'étude et contient des tests corrigés qui garantiront l'assimilation des connaissances et faciliteront les révisions.La partie juridique du programme représentant 1/3 de la note à l'examen, cette quatrième édition n'omet pas la loi Hoguet et bénéficie notamment d'un approfondissement portant sur les contrats immobiliers. La gestion locative et la gestion de copropriété ont été par ailleurs particulièrement développées. L'ensemble est consolidé par la réglementation de la Loi ELAN.PublicsÉlèves préparant le BTS "Professions immobilières"Étudiants en licence et licence professionnelleProfessionnels en activité désireux de disposer d'un manuel de référence pour se perfectionner ainsi que pour mettre à jour et asseoir leurs connaissances

Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.Account-Based Marketing (ABM), pioneered by Lyndon, is quickly emerging as the number one growth strategy for firms selling high-value solutions to large and complex clients. Packed with real-life stories and insights, this book reveals how-to approaches for: Enabling clients to make purchase decisions by meeting them on their terms and overcoming buyer caution.Removing friction from the buying processes through the alignment of selling and marketing efforts.Navigating the dynamics of buying teams, fostering genuine connections, and cultivating trust-based relationships.The ABM Effect provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients."Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation and relationships with key accounts. This approach works. This book provides valuable insight for anyone in sales or marketing leadership looking to outperform their competition." Nina Gmachl-Eshuis, Vice President, Salesforce

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

This book examines how the sport industry is adapting to the needs of the digital-first global economy.

This handbook brings together a variety of expert scholars with industry specialists to offer the most authoritative overview of Green Finance to date, presenting the state of the art. It focuses on Green Finance in a comprehensive way, discussing its characteristics, underlying principles and mechanisms.

Bringing together the foremost experts in climate change leadership, this book proposes models of how climate change leadership capabilities can be developed in organisations, and sets out the qualities and approaches needed by leaders to successfully develop and implement climate change mitigation and adaptation policies.

This handbook leads the way in accelerating the transition to a sustainable circular economy by introducing the concept of a catalyst as a driving force for sustainability. For researchers, academics, and policymakers of circular economy, sustainability transitions, environmental studies, business, and the social sciences.

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.