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This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.

The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.

The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.

This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.

Managing cultural organizations requires insight into a range of areas including marketing, fundraising, programming, finances, and leadership. This book integrates practical and theoretical insights, blending academic and practitioner voices to help readers "speak the language" in the creative industries.Including coverage of the management of theaters, dance companies, galleries, and performance spaces, evaluation, marketing, fundraising, activism, and policy, the book benefits from a range of features, including:Scenarios to help orient readers to common arts management problemsEthical dilemmas discussed in every chapterStudy questions to enable students to review the skills learnedExperiential exercises to gain experience and apply skillsEmphasis on cross-cultural and transferrable skillsIntegration of international perspectivesSuggested additional readings and website links for each topic areaWith contributions from a team of international experts, this book provides a one-stop-shop for students of arts and cultural management and will also provide a valuable resource for those currently in the field.