Utvidet returrett til 31. januar 2025

Bøker i Foundations and Trends(R) in Marketing-serien

Filter
Filter
Sorter etterSorter Serierekkefølge
  • - What Do We Know Now? What Should We Know in the Future?
    av Doug J. Chung
    818,-

    Takes readers through the evolution of academic research on sales compensation. By examining the relevance of existing research, the book provides guidance on the design of an effective compensation system. It also discusses how recent technological advances in artificial intelligence and machine learning shape sales strategy transformation.

  • - Advanced Strategies and Tools to Enhance Firm Profitability
    av Sheryl E. Kimes
    818,-

    Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.