Bøker i Market Research in Practice-serien

Construct and use better questionnaires for more effective market research.

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

This essential resource for students, new researchers and marketers explains the fundamentals of market research.