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This title examines the representation, impact and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television and video.

This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout.

This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available.

Covering the field of language and communication, this text includes topics such as: the nature of language; modern linguistics; language and cognition; meaning; pragmatics and discourse; discourse and global organization; and sociolinguistics and communication.

Feminists first voiced their outrage about discrimination against women in the health care system in the United States in the 1960s. This study asserts that there is still a lack of understanding, information and adequate diagnoses and treatment, and provides strategies for improvement.

In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This concept, whilst generally accepted, has been questioned by scholars. This book looks into the meaning of "audience".

Discussing ethical concerns as they emerge in areas of the communication process, this book aims to cover the entire scope of the genre to include interpersonal, intercultural, organizational, small groups, and public speaking.

Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient interaction. The text provides an explanation of how communication shapes individual perceptions of health, government and policy concerning health care.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

This work examines the various assessments considering the experience of television in presidential elections, reviewing what is learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, and the political process, generally.

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way.

Illustrates the state of journalistic practice in the United States. This work looks at the demographic and educational backgrounds, working conditions, and professional and ethical values of print, broadcast, and Internet journalists at the beginning of the 21st century; providing results from telephone surveys of nearly 1,500 US journalists.

Long-distance relationships have become a popular area of study, although limited work has been published. In response to this state of scholarship, Laura Stafford summarizes literature across the social sciences on various types of long-distance relationships and extracts themes and patterns across the relational types, relating them to theory.

Offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. This book focuses on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself.

Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.

Understanding how the elderly adapt to significant changes in their environment provides insight into both the process of communication and the process of ageing. The purpose of this book is to help readers understand how important these communicative relationships are.

Discusses the choice between culture and anarchy, and the role the international media play in the coaxing us to one or the other. Olson's argument details the primary thesis, examines the magnitude of the United States' media success, and gives examples of how that strategy has been deployed.

This volume offers a social scientific look at humour's role in medical transactions, including excerpts of conversations between patients and caregivers. A close-up look at three medical case studies shows how humour is used to help a physical therapy patient overcome fear and queasiness.

Focusing on the consolidation of players in many aspects of business, including banking, aviation, insurance and mass media, this work discusses the "Transnational Media Corporation" and asks what makes a global corporation global? And to what extent do TNMCs affect the marketplace of ideas?

This text studies the narrative discourse of 16 patients suffering from Alzheimer's disease (AD), and seeks to understand it in contextual terms. It examines ways in which some social factors - audiences, setting and time - influence the extensiveness and meaningfulness of AD talk.

The aesthetic principles of television images presented are drawn from converging research in academic disciplines such as psychology, neurophysiology, and the fine arts. This study seeks to construct and strengthen the foundations of the theory of television aesthetics.

The reader is encouraged to explore fundamental beliefs with this book - understanding of what the radio enterprise should be about: entertainment and information. A consideration is to arrive at a set of fundamental beliefs about the radio business values in regard to entertainment programming.

The book explores the juncture between two broad movements that hope to improve education: educational technology and media education. An analysis of these movements develops a vision of teaching and learning that is critical, inquiry-based and suitable for life in a mobile, global, democracy.

This revised edition covers the process of sports writing. Topics include: observation; interviewing techniques and various structures of articles; types of "leads"; and other style and technique points.

This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.

"Working With Numbers and Statistics: A Handbook for Journalists" is designed to bolster the journalists' math skills and in turn improve math confidence.

Rev. ed. of: The crisis manager: facing risk and responsibility. 1997.