Bøker i Routledge Interpretive Marketing Research-serien

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

Incorporating case studies from the US, Europe and the UK, this book provides a guide to the visual consumption processes necessary for understanding and succeeding in today's market.

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of book consumption conspicuously lack.

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice.

Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.