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Om Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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  • Språk:
  • Ukjent
  • ISBN:
  • 9781138326897
  • Bindende:
  • Hardback
  • Sider:
  • 122
  • Utgitt:
  • 27 desember 2022
  • Dimensjoner:
  • 222x14x145 mm.
  • Vekt:
  • 258 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 15 oktober 2024

Beskrivelse av Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Brukervurderinger av Brands and Consumers



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