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Co-Creation of High-Tech Products in the B2B Domain

Om Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658284114
  • Bindende:
  • Paperback
  • Sider:
  • 196
  • Utgitt:
  • 13 november 2019
  • Utgave:
  • 12020
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 454 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 26 juli 2024

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Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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