Copywriting Is...

Copywriting is easy. Copywriting is hard. ItΓÇÖs frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
ItΓÇÖs also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, heΓÇÖs gathered up all the experiences, observations, lessons, fleeting successes and crushing failures heΓÇÖs accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.